Dave Greytak Enterprises, Inc. v. Mazda Motors of America, Inc.

622 A.2d 14, 1992 Del. Ch. LEXIS 12, 1992 WL 455475
CourtCourt of Chancery of Delaware
DecidedJanuary 28, 1992
DocketCiv. A. 11997
StatusPublished
Cited by46 cases

This text of 622 A.2d 14 (Dave Greytak Enterprises, Inc. v. Mazda Motors of America, Inc.) is published on Counsel Stack Legal Research, covering Court of Chancery of Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dave Greytak Enterprises, Inc. v. Mazda Motors of America, Inc., 622 A.2d 14, 1992 Del. Ch. LEXIS 12, 1992 WL 455475 (Del. Ct. App. 1992).

Opinion

OPINION

JACOBS, Vice Chancellor.

This action concerns a dispute between Dave Greytak Enterprises, Inc., d/b/a Nu-car Mazda (“Nucar”), a local Mazda automobile dealer, and Mazda Motors of America, Inc. (“Mazda”), an automobile manufacturer, over whether Nucar is entitled to relocate its dealership from its present location at North Dupont Highway in New Castle, Delaware, to a proposed new location in Newark, Delaware. Mazda advised Nucar that it intends to appoint a new dealer for the Newark area. Under the Dealer Agreement between Mazda and Nu-car, Nucar cannot operate a dealership at any location other than its current New Castle location, unless it obtains Mazda’s approval. Therefore, Nucar sought Mazda’s permission to become the Newark dealer, by being allowed to relocate its facility to the proposed Newark site. Mazda refused that request.

Nucar then filed this action on March 7, 1991, alleging that Mazda’s refusal to permit it to relocate to Newark constituted a breach of the Dealer Agreement, tortious interference with prospective contractual relations, and various statutory violations. Mazda moved to dismiss the complaint for failure to state a claim upon which relief can be granted pursuant to Chancery Court Rule 12(b)(6). Because the parties filed evidentiary matter outside the pleadings during the course of briefing, the motion will be treated as one for summary judgment. See Chancery Court Rule 12(b). This is the decision of the Court on defendant Mazda’s motion for summary judgment.

I.

The following facts, derived from the complaint and affidavits, are undisputed.

Nucar opened the first Mazda dealership in New Castle County, Delaware in 1977, and at that time operated out of a facility located on Kirkwood Highway. During the next six years Nucar successfully expanded its Mazda market, focusing primarily on the Newark area. In 1983, Nucar, with Mazda’s consent, moved its operation to its present location at 172 North DuPont Highway, New Castle. Despite that location, Nucar continued to focus its sales *17 efforts on Newark area customers. From the outset Nucar has been a successful dealership, consistently performing in the top ten percent of Mazda dealerships in sales, parts, and service.

The Mazda-Nucar relationship is expressed in a form agreement known as the “Dealer Agreement.” That contract has provisions that are too numerous to summarize here; however, its relevant features are as follows: the Dealer Agreement does not limit where Nucar may sell, nor does it provide Nucar an exclusive right to sell in any area. It expressly limits Nucar’s right to operate its dealership to the “Approved Location,” which is contractually defined as the Dealer’s address shown on the signature page, i.e., 172 North DuPont Highway, New Castle. The Dealer Agreement does not limit Mazda’s right to appoint new dealers. However, it does provide that if a newly-appointed dealer will be “near” an existing dealer’s approved location, Mazda must give the existing dealer at least sixty days’ prior written notice “for the purpose of enabling the parties to discuss whether there exist any mutually agreeable alternatives to the proposed action.” (Dealer Agreement, § VI(2)).

The Dealer Agreement also establishes detailed nonjudicial dispute resolution procedures, including arbitration, to which either party must resort before engaging in litigation. One provision that appears in the “Dispute Resolution” section, and upon which Nucar importantly relies in support of its claims, states as follows:

DEALER and MAZDA recognize that from time to time disputes may arise between them involving matters affecting their business relationship and performance under the MAZDA Dealer Agreement. DEALER and MAZDA further recognize that frequent disputes or the continuation of unresolved disputes between them is not consistent with the spirit of dealing in good faith between them, and may interfere with fulfilling the various purposes of the MAZDA Dealer Agreement, including without limitation those of maintaining high levels of customer satisfaction, the image, reputation and goodwill of the MAZDA Trademarks, MAZDA Products_ Accordingly, DEALER and MAZDA agree in all circumstances to seek prompt and expeditious non-judicial resolution of disputes between them through good faith negotiations, involving open, frank and constructive discussions having reference to the spirit, intents and purposes of the MAZDA Dealer Agreement.

On July 5, 1989, Mazda notified Nucar of its intention to select a new dealer for Newark. By letter dated July 11, 1989, Nucar expressed to Mazda its desire to relocate its facility to Cleveland Avenue in Newark, and to meet with Mazda to discuss that proposal. In a July 24, 1989 letter to Mazda, Nucar reaffirmed its desire to relocate to Newark. Thereafter, no further discussions about that subject took place for about one year.

The dialogue resumed on September 21, 1990, when Mazda advised Nucar that it was about to appoint a new dealer (not Nucar) in the Newark area. On September 25, 1990, Nucar’s attorney responded to Mazda, contending that Mazda’s unilateral decision to appoint another dealer, and not to permit Nucar to relocate to Newark, would violate the Dealer Agreement, unless Mazda first gave written notice, followed by discussions of “whether there exist any mutually agreeable alternatives.” Nucar’s counsel further admonished that if the dispute could not be resolved in that fashion, Mazda was entitled to have the dispute arbitrated. Finally, Nucar’s attorney threatened to seek judicial protection if Mazda proceeded with its plans without following the dispute resolution procedures in the Dealer Agreement.

Three days later, on September 28, 1990, Mazda extended the Dealer Agreement to December 31, 1991. (Compt., ¶ 23.)

By letter dated October 5, 1990, Mazda responded that it would listen to any “new proposals that you [Nucar] have in the Newark, Delaware market area,” and invited Nucar to contact it no later than October 10, 1990 to review those proposals. Approximately six weeks later, Nucar submitted a proposal to relocate to 4304 Kirk- *18 wood Highway, a location not even in Newark.

After hearing nothing further from Mazda, Nucar’s President, Mr. Greytak, discussed Nucar’s relocation proposal with Mazda senior representatives at a National Automobile Dealer’s Association convention. According to the complaint, Mazda’s representatives informally assured Mr. Greytak that Nucar would be allowed to relocate to Newark. However, in a letter dated February 20, 1991, Mazda formally advised Nucar that its relocation proposal was unacceptable, because (i) the Kirkwood Highway location has no major import competition within close proximity, (ii) the proposed site is 5.5 miles from the major automotive facilities in the Newark area, and (iii) major import competition is located on the DuPont Highway and in Newark, and Nucar’s proposed location is between 5-8 miles from both locations. Although Nu-car submitted no proof on the point, Mr. Greytak, in his affidavit, expressed his “belief” that Mazda’s stated reasons were a pretext and that good faith negotiations, conducted fairly, would lead to a decision to permit Nucar to relocate to its proposed Newark site. That position forms the basis of this action by Nucar against Mazda.

II.

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Cite This Page — Counsel Stack

Bluebook (online)
622 A.2d 14, 1992 Del. Ch. LEXIS 12, 1992 WL 455475, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dave-greytak-enterprises-inc-v-mazda-motors-of-america-inc-delch-1992.