Textile Biocides Inc. v. Avecia Inc.

52 Pa. D. & C.4th 244, 2001 Pa. Dist. & Cnty. Dec. LEXIS 420
CourtPennsylvania Court of Common Pleas, Philadelphia County
DecidedJuly 26, 2001
Docketno. 1519
StatusPublished
Cited by2 cases

This text of 52 Pa. D. & C.4th 244 (Textile Biocides Inc. v. Avecia Inc.) is published on Counsel Stack Legal Research, covering Pennsylvania Court of Common Pleas, Philadelphia County primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Textile Biocides Inc. v. Avecia Inc., 52 Pa. D. & C.4th 244, 2001 Pa. Dist. & Cnty. Dec. LEXIS 420 (Pa. Super. Ct. 2001).

Opinion

HERRON, J.,

Plaintiffs Textile Biocides and Saniclean signed agreements to buy and sell the defendant Avecia’s antimicrobial product Reputex.1 The deal went poorly for both sides. The plaintiffs sued Avecia for fraud, breach of contract, tortious interference and negligent misrepresentation. Avecia filed coun[246]*246terclaims for fraud and breach of contract. Each side moved for summary judgment on the other’s claims. The court grants in part both sides’ motions.

FACTS

I. Avecia, Reputex and the EPA

Avecia is the manufacturer of Polyhexamethylene Biguanide Hydrochloride solution (PHMB), an antimicrobial product that Avecia markets as, among other brand names, Vantocil IB and Reputex 20. The EPA classifies PHMB as a pesticide. The EPA requires the registration of a pesticide—including each brand name and each use—before it can be sold in the United States. 40 C.F.R. §§152.15, 152.113. The scope of the registered uses determines the breadth of the advertising and labeling claims that a seller of a pesticide may make. By April 1997, PHMB was registered with the EPA under the primary brand name Vantocil “as an agent to control the growth and action of microorganisms, and control generation of odors, on textiles such as cotton, cotton blends . . . and cellulosic material such as non-wovens, tissues, paper and pulps.” Vantocil’s EPA registration number is 10182-128. In September 1997, the EPA accepted Avecia’s application to add the brand name Reputex to the PHMB registration.

The EPA calls the textiles and cellulosic materials to which a pesticide may be applied “treated articles.” 40 C.F.R. §152.25. Under the “treated article exemption,” an article treated with a registered pesticide need not be separately registered with the EPA as long as the pesticide is registered for use on that article and the manu[247]*247facturer does not claim that the pesticide has an effect on anything other than the treated article itself. 40 C.F.R. § 152.25(a); (exhibit DA-6, pesticide registration notice 2000-1, 3/6/00).2 For example, Avecia may claim that Reputex controls microorganisms on a cloth treated with Reputex. Avecia may not claim that Reputex controls microorganisms on a kitchen counter wiped with the treated cloth.

The EPA has further limited the treated article exemption to prohibit making public health claims. A public health claim is a claim for the control of specific microorganisms. For example, Avecia may not claim that Reputex controls the growth of E. coli. To expand the Reputex registration to include such a public health claim, Avecia would have to submit data to the EPA showing that Reputex does indeed control the growth of E. coli. (Exhibit DA-6, pesticide registration notice 2000-1, 3/6/00; exhibit DA-14, Wright memo to Schapiro, 7/18/97.) Avecia admits that Reputex is not and never has been registered for public health claims.

EPA registration no. 10182-128 permits Avecia to sell Reputex in the United States. To sell Reputex in a foreign country, Avecia must fulfill any registration requirement of that country. Avecia admits that Reputex is not and never has been registered for sale or use in Mexico or Canada. (Exhibit P-8, Burt dep., 6/19/00, at 199-200.)

[248]*248II. According to the Plaintiffs, Avecia Misrepresented Facts About the Status of the Reputex Registration to Induce the Plaintiffs to Sign the Agreements

In 1996, Saul Schapiro learned that Avecia sells PHMB. Schapiro began discussions with Avecia about using PHMB for the treatment of wipes and towels. Avecia informed Schapiro that PHMB was not yet registered with the EPA. (Exhibit P-1, complaint, ex. 1, Lee letter to Schapiro, 7/30/96.)

Schapiro contemplated a deal between Avecia and his companies Global Nonwoven Technologies and Daniel Schapiro & Co. In correspondence with Avecia he estimated that he could sell wipes and towels containing 39,000 pounds of Reputex in one year. He later raised that estimate to 118,000 pounds per year. (Exhibit DC-6, Schapiro letter to Kudner, 11/26/96; exhibit DC-6, commercial development visit report, 1/15/97.)

Schapiro’s main contact at Avecia at that time seems to have been Donald Kudner. Until the fall of 1997, Kudner was Avecia’s commercial development manager for Reputex. By April 1997, Avecia had registered PHMB with the EPA as Vantocil for the control of microorganisms on textiles and non-wovens. By May 5, 1997, Schapiro knew of this registration. (Exhibit DA-10, Schapiro memo to Kudner, 5/5/97.) Though Schapiro claims not to have known that Vantocil and Reputex were names for the same product, Avecia informed him so on June 9, 1997 (exhibit DA-12, Burt fax to Schapiro, 6/9/97) (enclosing draft labels for Vantocil and explaining that PHMB would “be marketed under the alternate brand name of Reputex”).

[249]*249Avecia told Schapiro that the registration did not permit public health claims. (Exhibit DA-10, Schapiro fax to Kudner, 5/5/97; exhibit DA-12, Burt fax to Schapiro, 6/9/97.) Schapiro understood this, (exhibit DC-5, Schapiro dep., 7/7/00, at 123-24), and he then got a quotation from a laboratory to determine how much it would cost to develop data to support a PHMB public health claim registration. (Exhibit DC-17, Gibraltar Laboratories quotation, 7/15/97.)

At Avecia’s recommendation, Schapiro hired Attorney James Wright to assist him in designing EPA-acceptable packaging for PHMB-treated cloths. Schapiro sent sample packaging to Wright. Wright reviewed the packaging and, on July 18, 1997, faxed and mailed Schapiro a legal opinion on the permitted scope of the claims on the Saniclean labels. As Wright was giving his opinion on the Vantocil registration, he referred to PHMB as Vantocil, not Reputex. He also specifically explained that, at that time, public health claims would not be permitted for cloths treated with PHMB. (Exhibit DA-14, Wright memo to Schapiro, 7/18/97.)

A few days later, Schapiro sent a fax to the firm handling the artwork for the Reputex packaging. The fax read, in part:

“Finally got a fax from the attorney concerning what we are now allowed to say until we register products further with the EPA. Until we submit testing and get approval, we cannot say certain things about specific bacteria so need to be more general. Here are the suggested changes . . . .” (Exhibit DA-15, Schapiro fax to Baker, 7/21/97.) The changes were substantively the same as those that Wright suggested.

[250]*250On June 9, 1997, Zeneca informed Schapiro that PHMB was not registered in Mexico, and that “expert legal counsel should be sought” on using PHMB in Mexico. (Exhibit DA-12, Burt fax to Schapiro, 6/9/97.)

Therefore, as late as July 21, 1997, Schapiro knew that the American registration of PHMB did not permit public health claims, and as late as June 9, 1997, he knew that PHMB was not registered in Mexico. Furthermore, he knew or should have known that Reputex and Vantocil were alternate brand names for PHMB.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Panthera Rail Car LLC v. Kasgro Rail Corp.
985 F. Supp. 2d 677 (W.D. Pennsylvania, 2013)
Guinan v. A.I. Dupont Hospital for Children
597 F. Supp. 2d 485 (E.D. Pennsylvania, 2009)

Cite This Page — Counsel Stack

Bluebook (online)
52 Pa. D. & C.4th 244, 2001 Pa. Dist. & Cnty. Dec. LEXIS 420, Counsel Stack Legal Research, https://law.counselstack.com/opinion/textile-biocides-inc-v-avecia-inc-pactcomplphilad-2001.