O'NEILL v. Coca-Cola Co.

669 F. Supp. 217, 56 U.S.L.W. 2202, 1987 U.S. Dist. LEXIS 8128
CourtDistrict Court, N.D. Illinois
DecidedSeptember 10, 1987
Docket86 C 7026
StatusPublished
Cited by6 cases

This text of 669 F. Supp. 217 (O'NEILL v. Coca-Cola Co.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
O'NEILL v. Coca-Cola Co., 669 F. Supp. 217, 56 U.S.L.W. 2202, 1987 U.S. Dist. LEXIS 8128 (N.D. Ill. 1987).

Opinion

MEMORANDUM ORDER

BUA, District Judge.

Before this court are the motions of defendants, The Coca-Cola Company, Inc. and PepsiCo, Inc., to dismiss plaintiff Dixie O’Neill’s claims for declaratory and injunc-tive relief for alleged antitrust injury she, and the class she seeks to represent, will suffer from alleged antitrust violations resulting from defendants’ vertical acquisitions of certain bottling facilities. Also before this court is defendant PepsiCo Inc.’s motion to dismiss plaintiff’s claim for declaratory and injunctive relief for antitrust injuries allegedly threatened by certain restrictions in PepsiCo Inc.'s distribution policies affecting the resale of PepsiCo Inc. products. For the reasons stated herein, both defendants’ motions are granted *219 and plaintiffs claims are dismissed in their entirety.

I. Background

On January 24,1986, PepsiCo, Inc. (“Pep-siCo”) announced an agreement with Philip Morris Incorporated to purchase The Seven-Up Company’s (“Seven-Up”) national and international carbonated soft drink business. On February 20,1986, The Coca-Cola Company (“Coca-Cola”) announced that it had agreed to acquire Dr. Pepper, Inc. (“Dr. Pepper”). Five days later, plaintiffs Louis Klein, Arthur Slavin, and Caroline Corley filed a complaint in the United States District Court for the Northern District of Illinois alleging that the proposed Coca-Cola and PepsiCo acquisitions of Dr. Pepper and Seven-Up, respectively, violated Sections 1 and 2 of the Sherman Act and Section 7 of the Clayton Act, 15 U.S.C. §§ 1, 2, and 18. The case was assigned to Judge Brian Barnett Duff.

On June 19, 1986, the Royal Crown Cola Co. (“Royal Crown”) filed a complaint in the United States District Court for the Middle District of Georgia, alleging the same violations asserted by the individual plaintiffs before Judge Duff. Four days after filing, Royal Crown received a temporary restraining order against the two proposed acquisitions. Subsequently, the Federal Trade Commission (FTC) voted to commence proceedings under the antitrust laws to prevent these acquisitions. Pepsi-Co abandoned its agreement to purchase Seven-Up and on June 24,1986, Judge Duff accordingly dismissed PepsiCo and Seven-Up from the case.

On the same day, the FTC filed a complaint in the United States District Court for the District of Columbia seeking a preliminary injunction to enjoin Coca-Cola from proceeding with its announced acquisition of Dr. Pepper. Judge Gerhard Ge-sell granted the preliminary injunction, but the Court of Appeals for the District of Columbia later vacated his opinion as moot given Coca-Cola’s subsequently announced abandonment of the Dr. Pepper acquisition. Accordingly, on August 7, 1986, after a hearing, Judge Duff dismissed as moot the complaint against Coca-Cola and Dr. Pepper. At this same hearing plaintiffs sought to file an amended complaint addressing the Coca-Cola and PepsiCo acquisitions of three previously independent soft drink bottling companies (“bottlers”). Judge Duff denied the motion to amend and advised the plaintiffs to refile. Before this court is plaintiff Dixie O’Neill’s (“O’Neill”) amended complaint. per.

II. Facts

A. Acquisitions of Bottling Concerns

Coca-Cola and PepsiCo dominate the highly concentrated United States soft drink industry with 37.4% and 28.9% respective national market shares of all carbonated soft drink products. Coca-Cola and PepsiCo produce syrups and concentrates which are sold to bottlers who add carbonated water, bottle, and sell the resulting carbonated soft drinks. Coca-Cola and PepsiCo both grant exclusive territorial marketing areas to their respective trademark licensee bottlers and prohibit them from distributing competing flavors of other companies.

On May 30, 1986, PepsiCo announced its purchase of MEI Corporation (“MEI”), the third largest independent bottler of Pepsi-Co carbonated soft drink products. On June 16, 1986, Coca-Cola announced its intentions to acquire the soft drink bottling operations of BCI Holding Corporation (“Beatrice”). After complying with FTC regulations concerning this acquisition, Coca-Cola proceeded with its agreement to acquire Beatrice. On January 27, 1986, Coca-Cola also announced a preliminary agreement to merge its company-owned bottling operations with those soft drink bottling operations owned by JTL Corporation (“JTL”) and its affiliates. Again, after complying with FTC regulations regarding this merger, Coca-Cola proceeded with its agreement with JTL.

Coca-Cola Enterprises (“CCE”) was a wholly-owned subsidiary of Coca-Cola. On September 8, 1986, Coca-Cola announced that it would reduce its ownership in CCE to a minority interest. In a reorganization effort effective September 12, 1986, Coca-Cola transferred to CCE the stock and op *220 erating assets. of all bottling companies which they owned at the time. CCE then completed the acquisition of Beatrice on September 23, 1986 and of JTL on September 29,1986. On November 21,1986, Coca-Cola offered 51% of CCE stock to the public. Coca-Cola owns the remaining 49% of CCE stock. Coca-Cola no longer holds any direct interest in Beatrice or JTL bottling companies.

B. Transshipment Restrictions

PepsiCo grants each of its licensed bottlers an exclusive territory in which to produce and market PepsiCo products. To protect the exclusivity of these territories, PepsiCo forbids its bottlers to supply retailers who buy or sell outside their territories, buy from or sell to other retailers within their territories, or facilitate transshipment by selling to intermediaries. PepsiCo enforces this policy by firing, boycotting, or otherwise punishing those who violate the noted prohibitions.

III. Discussion

O’Neill brings this action individually as a purchaser of Coca-Cola and PepsiCo carbonated soft drink products, and as a representative of a class of all purchasers of Coca-Cola and PepsiCo carbonated soft drinks, pursuant to Rule 23 of the Federal Rules of Civil Procedure. O’Neill’s complaint sets forth two claims. In Count I, O’Neill complains that defendants, with their respective acquisitions of JTL, Beatrice, and MEI bottlers, have violated the antitrust laws, 15 U.S.C. §§ 1, 2, and 18.

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669 F. Supp. 217, 56 U.S.L.W. 2202, 1987 U.S. Dist. LEXIS 8128, Counsel Stack Legal Research, https://law.counselstack.com/opinion/oneill-v-coca-cola-co-ilnd-1987.