Pepsi-Cola Metropolitan Bottling Company, Inc. v. Checkers, Inc.

754 F.2d 10, 1985 U.S. App. LEXIS 28937
CourtCourt of Appeals for the First Circuit
DecidedJanuary 28, 1985
Docket83-1422
StatusPublished
Cited by184 cases

This text of 754 F.2d 10 (Pepsi-Cola Metropolitan Bottling Company, Inc. v. Checkers, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pepsi-Cola Metropolitan Bottling Company, Inc. v. Checkers, Inc., 754 F.2d 10, 1985 U.S. App. LEXIS 28937 (1st Cir. 1985).

Opinion

LEVIN H. CAMPBELL, Chief Judge.

This case, instituted in the district court by Pepsi-Cola Metropolitan Bottling Co., Inc. (“Metropolitan”) against a customer, Checkers, Inc. (“Checkers”), to collect an indebtedness of $61,603.21, indicates that collecting a virtually undisputed debt may not be easy.

*12 Thwarted by Checkers’s insolvency, Metropolitan amended its complaint to include Checkers’s principal, one Randolph L. White (“Randolph”); his wife, Patricia; and two closely held corporations of the Whites, Bentley-Royce Associates, Inc. (“Bentley”) and Professor Chips, Inc. (“Chips”). The defendants retaliated with counterclaims alleging antitrust violations and similar practices. After a jury trial and verdict supplemented by bench findings, Pepsi-Cola emerged with a judgment against all defendants jointly and severally for three times the amount of Checker’s indebtedness, as well as for attorneys’ fees and costs. This appeal followed.

I. FACTS

Metropolitan bottles Pepsi-Cola products and distributes them in Rhode Island and parts of Massachusetts and Connecticut under license from Pepsi Cola, Inc. Within this territory, for which it is the exclusive licensee, Metropolitan distributes both to retail outlets and to businesses servicing canteens and vending machines (so-called third-party operators), but has had a longstanding policy not to sell to wholesalers or to persons engaged in reselling outside of Metropolitan’s sales territory, a practice known as “transshipping.” As a general rule, Metropolitan charges third-party operators less than retailers, though the price to retailers is sometimes reduced during various promotions.

Metropolitan’s rule against transshipping has been intended to promote the “store door delivery system” of Pepsi Cola, Inc., the manufacturer of Pepsi syrups. Under this system, bottlers such as Metropolitan to whom Pepsi granted an exclusive territorial franchise were forbidden to sell to “wholesalers,” that is, “any account which does not sell soft drinks directly to the consumer either through a retail outlet, food service outlet or vending machine.” To enforce this policy, bottlers like Metropolitan limited its sales to a particular customer to amounts that the customer could reasonably sell to consumers or third-party operators or both.

In February 1978, Randolph, with Marvin Freund of Polar Corporation, organized Checkers. Initially, Randolph and Polar Corporation each held half of Checkers’s outstanding stock. The initial capital of $38,000 was provided by Polar Corporation, and only Freund had authority to sign checks for Checkers. The original officers of Checkers were Randolph, Patricia, and Marvin Freund; the original directors were Randolph and Freund. For most of the three years of its existence, Checkers operated the Woburn Beverage Center in Woburn, Massachusetts. •

In April 1979, Randolph purchased Polar Corporation’s interest in Checkers for $1,000 cash and an agreement by Randolph to make certain payments to reduce the $38,000 supplied by Polar Corporation at Checkers’s formation. At that time, Randolph obtained control over Checkers’s purse.

From its inception, Checkers was engaged in selling soda in high volume at a discount, and it was a customer of Metropolitan’s Wakefield distribution warehouse. Because Checkers had various canteen trucks as customers, it received the benefit of Metropolitan’s third-party operator prices, which were generally lower than the prices Metropolitan charged to its retail accounts. Checkers could afford to resell soda procured at such discount prices for less than Metropolitan’s own retail prices.

In May 1979, Randolph and Patricia incorporated Bentley. Prior to that date Randolph had engaged in brokering various commodities, particularly soda, under the name of Bentley-Royce Associates. At the time of Bentley’s organization, Patricia was the only shareholder, and she and Randolph its only directors. As of the time of the trial, April 1983, Bentley was an ongoing concern involved in obtaining second mortgages and brokering.

Randolph and Patricia organized Chips in March 1980 to provide the Whites’ children, Randy and Cheryl, with summer experience in business, and did apparently engage in the retail sale of chocolate chip cookies for some time. Patricia and the children were *13 the officers and directors; Randolph, the children, and one Warren Markerian were its shareholders.

The roots of the present suit go back to 1979. Following a dispute with Coca-Cola in mid-1979 over the quantity of product Checkers would be allowed to purchase, Randolph left the discount soda business, leasing the Woburn facility to one Kenneth Miller. Because Miller fell behind in his payments to Metropolitan, a meeting was arranged in January 1980 between Miller, Randolph, and the credit manager, route manager, and sales manager of Metropolitan assigned to the Checkers account. Randolph testified that he told the Metropolitan representatives that, in light of a dispute he had with Coca-Cola, he would not agree to resume managing Checkers unless he received assurances that he could obtain all the Pepsi product he wanted, and that they agreed. The route manager, Frank Murphy, and the credit manager, Tom Ivers, denied having any recollection of a discussion of insuring Checkers’s supply of product; in their view, the meeting simply concerned assuring Metropolitan that it would continue to receive payments. The district court found Randolph’s testimony generally to be “unworthy of belief.”

In April, May and early June 1980, Checkers succeeded in obtaining 1,000 to 2,000 cases of Pepsi products per week despite the limitations imposed by Metropolitan designed to forestall transshipping. Checkers had also been able to purchase similar quantities of Pepsi product the previous spring. Checkers was able to circumvent Metropolitan’s policy by getting its route salesman, Danny Flood, to make stops at the end of his work day to sell it soda; Flood’s incentive for doing so was his desire to meet his daily sales quotas. Apparently, Metropolitan’s monitoring of Checkers’s purchases was somewhat lax.

According to William Wilson, then vice-president of sales for the New England Pepsi-Cola Bottling Group, he had received complaints from bottlers in surrounding territories that product from Metropolitan had been shipped into their franchises. They also reported that they had information that product from Metropolitan had surfaced in Florida.

Wilson visited the Woburn Beverage Center on June 19, 1980 and discovered product made by bottlers other than Metropolitan, some of which was produced according to an outdated formula. Wilson inquired of Randolph where he had obtained the product. Here their accounts of events differ. Randolph (whose testimony the court generally discredited) testified that he told Wilson that it was none of his business where he had obtained the product. Wilson then accused Randolph of transshipping, informed him that he was forbidden to do so, and, again according to Randolph, threatened to put Checkers out of business. Wilson denied having made this threat and testified that he informed Randolph that he would continue to supply Checkers with sufficient product for his third-party and retail trade.

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Cite This Page — Counsel Stack

Bluebook (online)
754 F.2d 10, 1985 U.S. App. LEXIS 28937, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pepsi-cola-metropolitan-bottling-company-inc-v-checkers-inc-ca1-1985.