In Re DoubleClick Inc. Privacy Litigation

154 F. Supp. 2d 497, 2001 WL 303744
CourtDistrict Court, S.D. New York
DecidedMarch 28, 2001
Docket00 CIV 0641 NRB
StatusPublished
Cited by116 cases

This text of 154 F. Supp. 2d 497 (In Re DoubleClick Inc. Privacy Litigation) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
In Re DoubleClick Inc. Privacy Litigation, 154 F. Supp. 2d 497, 2001 WL 303744 (S.D.N.Y. 2001).

Opinion

OPINION AND ORDER

BUCHWALD, District Judge.

Plaintiffs bring this class action on behalf of themselves and all others similarly *500 situated 1 against defendant Doubleclick, Inc. (“defendant” or “Doubleclick”) seeking injunctive and monetary relief for injuries they have suffered as a result of DoubleClick’s purported illegal conduct. Specifically, plaintiffs bring three claims under federal laws: (1) 18 U.S.C. § 2701, et seq.; (2) 18 U.S.C. § 2510, et seq.; (3) 18 U.S.C. § 1030, et seq.; and four claims under state laws: (1) common law invasion of privacy; (2) common law unjust enrichment; (3) common law trespass to property; and (4) Sections 349(a) and 350 of Article 22A of the New York General Business Law.

Now pending is DoubleClick’s motion, pursuant to Fed.R.Civ.P. 12(b)(6), to dismiss Claims I, II and III of the Amended Complaint for failure to state a claim on which relief can be granted. For the reasons discussed below, DoubleClick’s motion is granted and the Amended Complaint is dismissed with prejudice.

PROCEDURAL HISTORY

This case is a multidistrict consolidated class action. The initial complaint was filed in this Court on January 31, 2000. On May 10, 2000, this Court consolidated the set of related federal class actions against Doubleclick in the Southern and Eastern Districts of New York pursuant to Rule 42(a) of the Fed.R.Civ.P. and Local Rule 1.6 of the Southern and Eastern Districts of New York. 2 The consolidated class filed its Amended Complaint on May 26, 2000. Later, pursuant to 28 U.S.C. § 1407(a), the Judicial Panel on Multidis-trict Litigation transferred two cases to this Court for pretrial proceedings: Steinbeck v. DoubleClick, 00 Civ. 5705, C.A, N.O. 8:00-98 (C.D.Cal) on July 31, 2000 and Freedman v. Doubleclick, 00 Civ. 7194, 2:00-1559 (E.D.La) on September 22, 2000.

BACKGROUND 3

Doubleclick, a Delaware corporation, is the largest provider of Internet advertising products and services in the world. Its Internet-based advertising network of over 11,000 Web publishers has enabled Doubleclick to become the market leader in delivering online advertising. Double-Click specializes in collecting, compiling and analyzing information about Internet users through proprietary technologies and techniques, and using it to target online advertising. Doubleclick has placed billions of advertisements on its clients’ behalf and its services reach the majority of Internet users in the United States.

THE INTERNET

Although a comprehensive description of the Internet is unnecessary to address the issues raised in this motion, a rudimentary grasp of its architecture and engineering is *501 important. 4 The Internet is accurately described as a “network of networks.” Computer networks are interconnected individual computers that share information. Anytime two or more computer networks connect, they form an “internet.” The “Internet” is a shorthand name for the vast collection of interconnected computer networks that evolved from the Advanced Research Projects Agency Network (“AR-PANet”) developed by the United States Defense Department in the 1960’s and 1970’s. Today, the Internet spans the globe and connects hundreds of thousands of independent networks.

The World Wide Web (“the Web” or “WWW”) is often mistakenly referred to as the Internet. However, the two are quite different. The Internet is the physical infrastructure of the online world: the servers, computers, fiber-optic cables and routers through which data is shared online. The Web is data: a vast collection of documents containing text, visual images, audio clips and other information media that is accessed through the Internet. Computers known as “servers” store these documents and make them available over the Internet through “TCP/IP” (Transmission Control Protocol/Internet Protocol), a set of standard operating and transmission protocols that structure the Web’s operation. Every document has a unique “URL” (Universal Resource Locator) that identifies its physical location in the Internet’s infrastructure. Users access documents by sending request messages to the servers that store the documents. When a server receives a user’s request (for example, for Lycos.com’s home page), it prepares the document and then transmits the information back to the user.

The Internet utilizes a technology called “packet switching” to carry data. Packet switching works as follows. The computer wishing to send a document (“originating computer”), such as a music file or digital image, cuts the document up into many small “packets” of information. Each packet contains the Internet Protocol (“IP”) address of the destination Web site, a small portion of data from the original document, and an indication of the data’s place in the original document. The originating computer then sends all of the packets through its local network to an external “router.” A router is a device that contains continuously-updated directories of Internet addresses called “routing tables.” The router takes each packet from the original document and sends it to the next available router in the direction of the destination Web site. Because each router is connected to many other routers and because the connection between any two given routers may be congested with traffic at a given moment, packets from the same document are often sent to different routers. Each of these routers, in turn, repeats this process, forwarding each packet it receives to the next available router in the direction of the destination Web site. Collectively, this process is called “dynamic routing.”

The result is that packets of information from the originating computer may take entirely different routes over the Internet (i.e., traveling over different routers and cables) to their ultimate destination. Obviously, the packets arrive out of their original order because some have been forced to take much longer or slower routes between the originating and destination computers. 5 However, because each packet *502 contains code that identifies its place in the original document, the destination computer is able to reassemble the original document from the disorganized packets. At that point, the destination computer sends a message back to the originating computer either reporting that it received the full message, or requesting that the originating computer re-send any packets that never arrived. This entire process typically occurs in a matter of seconds.

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154 F. Supp. 2d 497, 2001 WL 303744, Counsel Stack Legal Research, https://law.counselstack.com/opinion/in-re-doubleclick-inc-privacy-litigation-nysd-2001.