Huntsville Times Co. v. United States

98 Fed. Cl. 100, 2011 U.S. Claims LEXIS 472, 2011 WL 1237649
CourtUnited States Court of Federal Claims
DecidedMarch 31, 2011
DocketNo. 10-812 C
StatusPublished
Cited by28 cases

This text of 98 Fed. Cl. 100 (Huntsville Times Co. v. United States) is published on Counsel Stack Legal Research, covering United States Court of Federal Claims primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Huntsville Times Co. v. United States, 98 Fed. Cl. 100, 2011 U.S. Claims LEXIS 472, 2011 WL 1237649 (uscfc 2011).

Opinion

OPINION AND ORDER

BUSH, Judge.

The Huntsville Times Co. Inc. (Huntsville) filed its post-award bid protest complaint on November 24, 2010. In its complaint, Huntsville challenges the award of a contract by the United States Army (Army) to Tennessee Valley Printing Co., Inc. (TVP), pursuant to Letter Request for Proposal (LRFP) No. W9124P-10-R-A005. The contract is for publication of the “Redstone Rocket,” a free weekly publication distributed at the Red-stone Arsenal in Alabama, and is a one-year contract, with four option years.2 Huntsville seeks permanent injunctive and declaratory relief invalidating the award to TVP.3 TVP has intervened in this suit. Plaintiffs bid protest is now before the court on cross motions for judgment on the administrative [102]*102record brought pursuant to Rule 52.1 of the Rules of the United States Court of Federal Claims (RCFC).

The administrative record (AR) of this procurement was filed on December 8, 2010, and plaintiff amended the complaint on December 15, 2010. Briefing was filed according to an expedited schedule. Oral argument was held on January 19, 2011, and supplemental briefs and replies thereto were filed on February 4 and 17, 2011. As discussed below, the Army’s award decision was fundamentally flawed and must be enjoined. For this reason, plaintiffs motion for judgment on the administrative record is granted, and defendant’s and intervenor-defendant’s motions for judgment on the administrative record are denied.

BACKGROUND

As the Army solicited proposals for the contract at issue in this suit, Huntsville had been the incumbent contractor producing the Redstone Rocket for approximately ten years. The LRFP was issued on July 15, 2010, and two proposals were received on August 12, 2010. TVP was awarded the contract on November 5, 2010. AR Tab 13 at 1. Plaintiffs challenge to the award to TVP focuses largely on the Army’s evaluation of proposals, and to a lesser extent, on the allegedly disparate treatment of the two offerors. The court turns first to the evaluation criteria set forth in the LRFP.

There were four evaluation criteria listed in the LRFP:

Technical and Production Capability— compatibility of automation equipment proposed, printing capability, including production equipment availability and physical plant capabilities and offeror[’]s proximity.
Services and Items Offered — adequacy, quality and amount of automation equipment, newsstands and cameras proposed, general services offered to produce a credible newspaper, usefulness and impact of special services offered to enhance newspaper production and hours of operation....
Past Performance Assessment — successful production of a CE or similar publication including capability to sell advertising and recoup publication costs, printing ability, and timely and responsive contract performance[.]
Management Approach — involve interfacing with the [Public Affairs Office (PAO) ] staff, controlling quality and timeliness of the CE newspaper, sale of ads that result in enhancing the publication’s image, and ensuring that the contractor’s personnel are properly supervised and managed.

AR Tab 5 at 2-3. Because CE newspapers are produced at no cost to the government, price was not a factor in this contract award. Thus, each proposal would be rated for four criteria which can be referred to, in abbreviated form, as Technical Capability, Services Offered, Past Performance and Management Approach. The Services Offered criteria contained a separate list of six enhancements or “desirable additions,” which put the offer-ors on notice of the Army’s suggestions for enhancements for the upcoming contract:

1. Hire an additional employee (either part-time or full-time) dedicated exclusively to the distribution of the Rocket so it can expand its circulation area. This employee would be in charge of weekly distribution at all newsstands and locations both on and off post, expanding the number of distribution locations and newsstands, handling issues arising from distribution, coordinating with various Rocket customers to ensure distribution to all employees, distributing Rockets to various Huntsville-area conventions and conferences related to the military, and working with the Garrison PAO to address various distribution issues. High Importance.
2. Provide higher quality photography equipment with flash capability that would deliver better quality photographs in places like the Officers and Civilians Club, and Bob Jones Auditorium. Equipment should be updated every year. High Importance.
3. Review annually — or as needed — the computer needs of the Rocket office and provide computer equipment as needed, with inclusion of a scanner and Internet air cards, to augment equipment currently in use. High Importance.
[103]*1034. Provide ongoing training opportunities for Rocket employees to improve Rocket content. Medium Importance.
5. Develop and implement a marketing campaign to introduce the Rocket to new readers as new Army organizations mo[v]e onto Redstone Arsenal. This campaign could include billboards at the gates, free Rocket give-away items at on-post employee events and employee equipment (pens, notepads, camera bags) carrying the Rocket logo. Medium Importance.
6. Update the Rocket web site and provide online access through publisher links to the PAO website. Medium Importance.

Id.

The LRFP disclosed the weighting of the evaluation factors:

The weighting of the areas is as follows: Technical and Production Capability and Services and Items Offered are approximately equal in importance. Technical and Production Capability and Services and Items Offered are each approximately twice as important as Past Performance. The Management Approach has the least weighting.

Id. at 3.

There are two other portions of the LRFP which are important to the court’s analysis. The first is the list of information required to be included in each proposal, which the court reproduces here in its entirety:

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Bluebook (online)
98 Fed. Cl. 100, 2011 U.S. Claims LEXIS 472, 2011 WL 1237649, Counsel Stack Legal Research, https://law.counselstack.com/opinion/huntsville-times-co-v-united-states-uscfc-2011.