MICHAEL, District Judge.
Seven employees bring this action under the Fair Labor Standards Act of 1938 (“FLSA”), 29 U.S.C. §§ 201-219 (1976), to recover minimum wage and overtime compensation from their employer, W. Spilman Short, owner and operator of Pinehurst Motel in Covington, Virginia. After a trial with an advisory jury, judgment was entered for the employees in the amount of $17,615.61 plus costs and attorney’s fees of $7,500. Five of the employees and the employer appeal. The employees contend that the employer should pay liquidated damages pursuant to 29 U.S.C. § 216(b) because he did not act in good faith and upon reasonable grounds in his failure to comply with the FLSA. The employer’s cross appeal protests that the trial judge overstated the period during which the FLSA covered his motel. Both the employees and the employer maintain that the trial judge made factual errors regarding hours the employees worked and the in kind valuation for compensation purposes of certain motel facilities. We conclude that the court below overstated the FLSA coverage and remand for recalculation of damages.
I.
In addition to the 30-room Pinehurst Motel, Short owned a smaller motel in Richmond, Virginia. The employees in this appeal are the husband and wife resident co-managers, a relief clerk, a maid, and a laundry operator at the Pinehurst. No one disputes that from the time Short purchased these motels in the early 1970’s until sometime in 1979 the FLSA clearly did not cover the motel employees. During calendar year 1978, the annual gross dollar volume for both motels was $245,000, substantially below the statutory threshold of $275,000. 29 U.S.C. § 203(s)(2) (Supp. II 1978). Precisely when in 1979 the employees became covered is at issue in this case. Moreover, the parties do not dispute that on July 1, 1980, the FLSA again no longer covered the employees. On July 1, 1980, the statutory threshold increased to $325,-000. Id.
The district court calculated Short’s gross annual dollar volume for 1979 to 1980 to determine whether Short met the statutory status requirements of an enterprise “engaged in commerce or in the production of goods for commerce.” 29 U.S.C. § 203(s)(2). In his computation of Short’s initial FLSA coverage, the trial judge used the “rolling quarters” method prescribed in an interpretive bulletin published in 29 C.F.R. § 779.266(b). In addition, the trial judge included all receipts from long distance telephone calls made by motel guests in his determination that FLSA coverage began on April 1, 1979.
Short first contends that instead of the “rolling quarters” method of calculating gross annual volume, the district court should have measured the annual dollar volume on a calendar or fiscal year basis. Short’s method would result in no coverage until January 1, 1980, when his regular annual accounting would put him on notice that his enterprise was within FLSA coverage. Under the “rolling quarters” method, on the other hand, an employer determines whether it is covered by the FLSA at the beginning of each quarter by calculating its annual dollar volume based on the sum of the four preceding quarters. 29 C.F.R. § 779.266(b).1
[139]*139“Courts are ‘obligated to regard as controlling a reasonable, consistently applied ... interpretation’ of an agency’s regulations by the agency charged with their enforcement.” Allen v. Bergland, 661 F.2d 1001, 1004 (4th Cir.1981) (quoting Ehlert v. United States, 402 U.S. 99, 105, 91 S.Ct. 1319, 1323, 28 L.Ed.2d 625 (1971)). See also Skidmore v. Swift & Co., 323 U.S. 134, 140, 65 S.Ct. 161, 164, 89 L.Ed. 124 (1944); Donovan v. 1-20 Motels, Inc., 664 F.2d 957 (5th Cir.1981); Talley v. Mathews, 550 F.2d 911, 919 (4th Cir.1977); K. Davis, Administrative Law Text § 5.03 (3d ed. 1972). The Fifth Circuit Court of Appeals has specifically considered the “rolling quarters” regulation in Usery v. Associated Drugs, Inc., 538 F.2d 1191 (5th Cir. 1976), and Donovan v. 1-20 Motels, Inc., 664 F.2d 957 (5th Cir.1981). Both cases turn on whether the “rolling quarters” method of computing an enterprise’s gross annual volume works a manifest unfairness on the employer. The “rolling quarters” method should be used by the court unless its application would make FLSA coverage “more speculative, constantly fluctuating or predictably unfair.” 1-20 Motels, 664 F.2d at 959. The district court carefully considered whether application of the “rolling quarters” method resulted in any unfairness to Short and concluded that the method was a fair approach to determine FLSA coverage. Importantly, the growth in annual volume of Short’s two motels was steady rather than fluctuating. His coverage only ceased in 1980 because Congress raised the threshold for coverage. The “rolling quarters” method thus should not be considered manifestly unfair in this case. Furthermore, the “rolling quarters” method provides for a more current and less speculative assessment of FLSA applicability. Accordingly, we hold that the “rolling quarters” method used by the district court was not an abuse of discretion.
We next turn to the issue of including gross long distance telephone receipts in the computation of gross annual volume. Short here contends that this computation should include only commissions charged by the motel on guests’ long distance phone calls rather than the total amount charged by the phone company plus the commission. If commissions rather than the total receipts are included, Short would not have been subject to the FLSA for the April 1 to June 30, 1979, quarter. His initial coverage would thus not have begun until July 1, 1979.
This court considers Falk v. Brennan, 414 U.S. 190, 94 S.Ct. 427, 38 L.Ed.2d 406 (1973), to be controlling in this context. The United States Supreme Court in Falk held that the appropriate measure of sales made by a real estate management business was limited to the commissions received; the gross annual volume did not include gross receipts from rentals collected as agent for owners of real estate. In Falk, the Court drew a line between the seller of a product — where gross receipts from sales made should be included — and the seller of a service. In the latter, the Court reasoned that commissions received is the more relevant measure of an enterprise’s gross annual volume. Id. at 199, 94 S.Ct. at 433.
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MICHAEL, District Judge.
Seven employees bring this action under the Fair Labor Standards Act of 1938 (“FLSA”), 29 U.S.C. §§ 201-219 (1976), to recover minimum wage and overtime compensation from their employer, W. Spilman Short, owner and operator of Pinehurst Motel in Covington, Virginia. After a trial with an advisory jury, judgment was entered for the employees in the amount of $17,615.61 plus costs and attorney’s fees of $7,500. Five of the employees and the employer appeal. The employees contend that the employer should pay liquidated damages pursuant to 29 U.S.C. § 216(b) because he did not act in good faith and upon reasonable grounds in his failure to comply with the FLSA. The employer’s cross appeal protests that the trial judge overstated the period during which the FLSA covered his motel. Both the employees and the employer maintain that the trial judge made factual errors regarding hours the employees worked and the in kind valuation for compensation purposes of certain motel facilities. We conclude that the court below overstated the FLSA coverage and remand for recalculation of damages.
I.
In addition to the 30-room Pinehurst Motel, Short owned a smaller motel in Richmond, Virginia. The employees in this appeal are the husband and wife resident co-managers, a relief clerk, a maid, and a laundry operator at the Pinehurst. No one disputes that from the time Short purchased these motels in the early 1970’s until sometime in 1979 the FLSA clearly did not cover the motel employees. During calendar year 1978, the annual gross dollar volume for both motels was $245,000, substantially below the statutory threshold of $275,000. 29 U.S.C. § 203(s)(2) (Supp. II 1978). Precisely when in 1979 the employees became covered is at issue in this case. Moreover, the parties do not dispute that on July 1, 1980, the FLSA again no longer covered the employees. On July 1, 1980, the statutory threshold increased to $325,-000. Id.
The district court calculated Short’s gross annual dollar volume for 1979 to 1980 to determine whether Short met the statutory status requirements of an enterprise “engaged in commerce or in the production of goods for commerce.” 29 U.S.C. § 203(s)(2). In his computation of Short’s initial FLSA coverage, the trial judge used the “rolling quarters” method prescribed in an interpretive bulletin published in 29 C.F.R. § 779.266(b). In addition, the trial judge included all receipts from long distance telephone calls made by motel guests in his determination that FLSA coverage began on April 1, 1979.
Short first contends that instead of the “rolling quarters” method of calculating gross annual volume, the district court should have measured the annual dollar volume on a calendar or fiscal year basis. Short’s method would result in no coverage until January 1, 1980, when his regular annual accounting would put him on notice that his enterprise was within FLSA coverage. Under the “rolling quarters” method, on the other hand, an employer determines whether it is covered by the FLSA at the beginning of each quarter by calculating its annual dollar volume based on the sum of the four preceding quarters. 29 C.F.R. § 779.266(b).1
[139]*139“Courts are ‘obligated to regard as controlling a reasonable, consistently applied ... interpretation’ of an agency’s regulations by the agency charged with their enforcement.” Allen v. Bergland, 661 F.2d 1001, 1004 (4th Cir.1981) (quoting Ehlert v. United States, 402 U.S. 99, 105, 91 S.Ct. 1319, 1323, 28 L.Ed.2d 625 (1971)). See also Skidmore v. Swift & Co., 323 U.S. 134, 140, 65 S.Ct. 161, 164, 89 L.Ed. 124 (1944); Donovan v. 1-20 Motels, Inc., 664 F.2d 957 (5th Cir.1981); Talley v. Mathews, 550 F.2d 911, 919 (4th Cir.1977); K. Davis, Administrative Law Text § 5.03 (3d ed. 1972). The Fifth Circuit Court of Appeals has specifically considered the “rolling quarters” regulation in Usery v. Associated Drugs, Inc., 538 F.2d 1191 (5th Cir. 1976), and Donovan v. 1-20 Motels, Inc., 664 F.2d 957 (5th Cir.1981). Both cases turn on whether the “rolling quarters” method of computing an enterprise’s gross annual volume works a manifest unfairness on the employer. The “rolling quarters” method should be used by the court unless its application would make FLSA coverage “more speculative, constantly fluctuating or predictably unfair.” 1-20 Motels, 664 F.2d at 959. The district court carefully considered whether application of the “rolling quarters” method resulted in any unfairness to Short and concluded that the method was a fair approach to determine FLSA coverage. Importantly, the growth in annual volume of Short’s two motels was steady rather than fluctuating. His coverage only ceased in 1980 because Congress raised the threshold for coverage. The “rolling quarters” method thus should not be considered manifestly unfair in this case. Furthermore, the “rolling quarters” method provides for a more current and less speculative assessment of FLSA applicability. Accordingly, we hold that the “rolling quarters” method used by the district court was not an abuse of discretion.
We next turn to the issue of including gross long distance telephone receipts in the computation of gross annual volume. Short here contends that this computation should include only commissions charged by the motel on guests’ long distance phone calls rather than the total amount charged by the phone company plus the commission. If commissions rather than the total receipts are included, Short would not have been subject to the FLSA for the April 1 to June 30, 1979, quarter. His initial coverage would thus not have begun until July 1, 1979.
This court considers Falk v. Brennan, 414 U.S. 190, 94 S.Ct. 427, 38 L.Ed.2d 406 (1973), to be controlling in this context. The United States Supreme Court in Falk held that the appropriate measure of sales made by a real estate management business was limited to the commissions received; the gross annual volume did not include gross receipts from rentals collected as agent for owners of real estate. In Falk, the Court drew a line between the seller of a product — where gross receipts from sales made should be included — and the seller of a service. In the latter, the Court reasoned that commissions received is the more relevant measure of an enterprise’s gross annual volume. Id. at 199, 94 S.Ct. at 433. In the case of a motel, the owner sells a product — rental of the rooms — and he sells related services such as room telephone service, pay television, and snack and drink coin machines. The owner is merely a conduit for the receipts from services of this sort. In effect, receipts from long distance phone calls made by guests and charged to them on their bill were collected by the motel as the agent for the phone company; the motel acted only as an intermediate collection service. Consequently, we hold that commissions, not total receipts of guests’ telephone calls, should be included in a motel’s gross annual volume. We therefore remand this case to the district court to compute damages based on FLSA coverage from July 1, 1979, to June 30, 1980.
II.
The employees assert that the district court erred by denying them liquidated damages. The FLSA provides that [140]*140“[a]ny employer who violates the provisions of section 206 or section 207 of this title shall be liable to the employee or employees affected in the amount of their unpaid minimum wages, or their unpaid overtime compensation, ... and in an additional equal amount as liquidated damages.” 29 U.S.C. § 216. This double damages provision is modified, however, in the Portal-to-Portal Act, 29 U.S.C. §§ 251-262 (1976). The right to recover or not to recover liquidated damages is within the district court’s sound discretion if
the employer shows to the satisfaction of the court that the act or omission giving rise to such action was in good faith and that he had reasonable grounds for believing that his act or omission was not a violation of the [FLSA]____
29 U.S.C. § 260. The district court found that Short had acted in good faith. The record amply demonstrates that Short innocently believed that the FLSA did not cover employees at his two motels. More problematical, though, is the objective prong of the test outlined in section 260. As we said in Wright v. Carrigg, 275 F.2d 448, 449 (4th Cir.1960), the exception to the general rule of liquidated damages puts upon the employer the “plain and substantial burden of persuading the court by proof that his failure to obey the statute was both in good faith and predicated upon such reasonable grounds that it would be unfair to impose upon him more than a compensatory verdict.”
Short suggests that the transitory and marginal nature of his motels’ FLSA coverage supports the district court’s finding of the reasonableness of his lack of awareness. The combined volume of his two motels from his purchase of them in the early 1970’s until 1979 did not place him within FLSA coverage. A scant twelve months later, his annual dollar volume once again dropped below the statutory threshold. Moreover, Short relied on monthly newsletters from the Virginia Motel Association which confirmed his belief that the FLSA did not cover the motels.
Short’s behavior thus stands in sharp contrast to the employer’s actions in Richard v. Marriott Corp., 549 F.2d 303 (4th Cir.), cert. denied, 433 U.S. 915, 97 S.Ct. 2988, 53 L.Ed.2d 1100 (1977). In Richard, where liquidated damages were awarded, the employer had been made aware through an opinion letter issued by the Wage and Hour Administrator that its pay practices were illegal. Nevertheless, “it took a chance, acted at its peril, and lost.” Id. at 306. See also Marshall v. Brunner, 668 F.2d 748, 753-54 (3d Cir.1982) (award of liquidated damages where employer deliberately circumvented FLSA requirements after Wage and Hour Division investigation).
Other cases have made it clear that an employer may not simply remain blissfully ignorant of FLSA requirements. See, e.g., Reeves v. International Telephone & Telegraph Corp., 616 F.2d 1342, 1353 (5th Cir.1980), cert. denied, 449 U.S. 1077, 101 S.Ct. 857, 66 L.Ed.2d 800 (1981); Barcellona v. Tiffany English Pub, Inc., 597 F.2d 464, 468-69 (5th Cir. 1979); Mitchell v. Hausman, 261 F.2d 778, 780 (5th Cir.1958). We are persuaded that Short’s reliance on the Virginia Motel Association’s newsletters to keep informed of FLSA coverage combined with the transitory and marginal FLSA coverage may not be characterized as an “ostrichlike attitude of self-delusion.” Mitchell v. Hausman, 261 F.2d at 780.
We conclude that the district court’s denial of liquidated damages was not an abuse of discretion and should be sustained.
III.
Both the employees and the employer dispute a number of factual findings relating to hours worked and the in kind valuation of certain motel facilities. This court cannot reverse the factual findings of the trial court unless they are “clearly erroneous.” Fed.R.Civ.P. 52(a); Pullman Standard v. Swint, 456 U.S. 273, 287, 102 S.Ct. 1781, 1789, 72 L.Ed.2d 66 (1982). The trial judge in this case painstakingly analyzed the disputed factual issues. Our careful [141]*141review of the record indicates that the trial judge’s findings of fact were not clearly erroneous.
IV.
The employees contend finally that the district court failed to award reasonable attorney’s fees. The payment of attorney’s fees to employees prevailing in FLSA cases is mandatory. 29 U.S.C. § 216(b). The amount of the attorney’s fees,. however, is within the sound discretion of the trial court. See VanDyke v. Bluefield Gas Co., 210 F.2d 620, 622 (4th Cir.), cert. denied, 347 U.S. 1014, 74 S.Ct. 870, 98 L.Ed. 1137 (1954).
In his $7,500 award, the trial judge followed the standards we set in Barber v. Kimbrell’s, Inc., 577 F.2d 216, 226 n. 28 (4th Cir.), cert. denied, 439 U.S. 934, 99 S.Ct. 329, 58 L.Ed.2d 330 (1978), for any attorney’s fees determination.2 Initially, the trial judge multiplied the number of hours reasonably expended by the customary hourly rate to establish a preliminary amount for the fee award. The trial judge then considered the other factors outlined in Barber and adjusted the fee downward. As we stated in Barber, the trial judge “has close and intimate knowledge of the efforts expended and the value of the services rendered. And an appellate court is not warranted in overturning the trial court’s judgment unless under all the facts and circumstances it is clearly wrong.” Barber, 577 F.2d at 226. Here, the trial judge concluded that the attorney obtained results far below his expectations, that he undertook unnecessary work in the case, and that the relatively simple case presented no novel issues; these and other factors led the court to make a downward adjustment in the fee award. We have reviewed the record and conclude that, under all the facts and circumstances, the attorney’s fees award in this case was reasonable.
V.
The judgment of the district court must be reversed and the case remanded to the district court only for recalculation of the damages based on FLSA coverage from July 1, 1979, to June 30, 1980.
AFFIRMED IN PART; REVERSED IN PART: AND REMANDED WITH INSTRUCTIONS.