Rivera v. Kress Stores P.R., Inc.

30 F.4th 98
CourtCourt of Appeals for the First Circuit
DecidedMarch 29, 2022
Docket21-1331P
StatusPublished
Cited by26 cases

This text of 30 F.4th 98 (Rivera v. Kress Stores P.R., Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rivera v. Kress Stores P.R., Inc., 30 F.4th 98 (1st Cir. 2022).

Opinion

United States Court of Appeals For the First Circuit

No. 21-1331

ZULEYKA RIVERA,

Plaintiff, Appellant,

v.

KRESS STORES OF PUERTO RICO, INC. ET AL,

Defendants, Appellees.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF PUERTO RICO

[Hon. Aida M. Delgado-Colón, U.S. District Judge]

Before

Lynch, Selya, and Kayatta, Circuit Judges.

Edwin Prado-Galarza, with whom Prado, Núñez & Asociados, P.S.C. was on brief, for appellant. Luis Martínez Lloréns, with whom Luis Martínez Lloréns Law Offices, P.S.C. was on brief, for appellee Kress Stores of Puerto Rico, Inc. Nelson N. Córdova Morales for appellee Mark Berezdivin.

March 29, 2022 SELYA, Circuit Judge. A forum-selection clause may be

either permissive or mandatory, and this appeal requires us to

explore the parameters of that important distinction. Concluding,

as we do, that the district court erred in characterizing the

forum-selection clause at issue here as mandatory, we vacate its

order dismissing the action and remand for further proceedings

consistent with this opinion.

I

Because this appeal flows from the district court's

order granting a motion to dismiss under Federal Rule of Civil

Procedure 12(b)(6), we draw the relevant facts from the complaint,

the documents annexed to it, and other materials fairly

incorporated in it. See Rodi v. S. New Eng. Sch. of L., 389 F.3d

5, 12 (1st Cir. 2004).

In 2009 — a few years after winning the Miss Universe

title in 2006 — plaintiff-appellant Zuleyka Rivera entered into a

business arrangement with defendant-appellee Kress Stores of

Puerto Rico, Inc. (Kress Stores), an established purveyor of

women's apparel, fragrances, and accessories in Puerto Rico. The

plaintiff granted the retailer exclusive rights to use her name,

pageant title, image, and likeness for the development and

promotion of, among other things, branded items of apparel and

fragrances. In exchange, the plaintiff was to be paid $125,000

per year.

- 2 - The parties memorialized this arrangement by executing

a professional services agreement (the Agreement) on August 5,

2009. The Agreement was signed both by the plaintiff and by

defendant-appellee Mark Berezdivin (on behalf of Kress Stores).

It included a choice-of-law and forum-selection provision,

stating: "This [A]greement shall be interpreted in accordance

with the laws of the Commonwealth of Puerto Rico and, in case of

any controversies or conflicts in relation with this [A]greement,

the parties agree to voluntarily submit to the jurisdiction of the

Court of First Instance, Superior Court of San Juan."1

The original term of the Agreement was two years. When

the Agreement was set to expire, Kress Stores exercised the

contractual option to extend it for an additional year (until

August of 2012) at a rate of $112,500 per year. Thereafter (the

complaint alleges), annual payments in the previously agreed

amount continued for each "contract year" through August of 2018.

Withal, the parties did not execute any writing extending the

contract: according to the complaint, they never "edit[ed]" the

"contract via writing, but rather via verbal communication and

through the continuous yearly payments."

1 The Agreement was written in the Spanish language. We rely on a Spanish-to-English translation of the Agreement contained in the record.

- 3 - The plaintiff's sworn statement, annexed to the

complaint, clarifies that on September 1, 2012, the parties decided

to further "extend [their] agreements and [they] verbally agreed

to continue the relationship with yearly compensation." This

"verbal agreement allowed Kress [Stores'] commercial exploitation

of [the plaintiff's] name, image and likeness for a period of one

year and it was renewed every year upon payment of the agreed

compensation."

In 2018, Kress Stores failed to pay the plaintiff the

stipulated annual stipend. Instead, it attempted to renegotiate

the compensation figure. This attempt fell flat and, in March of

2020, the plaintiff sent Kress Stores an accounting of payments

due and a cease-and-desist letter. At that point (the complaint

alleges), Kress Stores and Berezdivin acknowledged Kress Stores'

debt to the plaintiff, made a partial payment, and announced that

they intended to pay the debt according to a revised payment plan.

They also represented that they no longer had any of the

plaintiff's branded merchandise on hand — but the plaintiff alleges

that Kress Stores continued to maintain and market products labeled

"Zuleyka Rivera" at its brick-and-mortar and online stores.

The plaintiff never agreed to a revised payment plan.

Instead, she invoked diversity jurisdiction, see 28 U.S.C.

§ 1332(a), and sued Kress Stores and Berezdivin in Puerto Rico's

- 4 - federal district court.2 She alleged an amalgam of breach of

contract and tort claims against both Kress Stores and Berezdivin.

Kress Stores moved to dismiss, arguing that the suit was brought

in contravention of the Agreement's forum-selection clause.

Berezdivin also moved to dismiss, arguing that he could not be

held individually liable. The plaintiff opposed both motions.

She argued, as relevant here, that even if the forum-selection

clause was in effect (which she disputed), that clause did not

prohibit the prosecution of her action in the federal district

court.

The district court granted Kress Stores' motion to

dismiss. See Rivera v. Kress Stores, P.R., Inc., No. 20-1350,

2021 WL 952385, at *10 (D.P.R. Mar. 12, 2021). Based on the

allegations of the complaint, the plaintiff's sworn statement, and

the Agreement, it concluded that the parties had committed orally

to extend the Agreement and that the Agreement (including the

forum-selection provision) had continued in effect year-to-year.

See id. at *9. With that foundation in place, the court concluded

that the forum-selection provision required the action to be

prosecuted in the Puerto Rico Court of First Instance. See id. at

2In her suit — brought in July of 2020 — the plaintiff also purported to sue two unnamed insurance companies. Service of process upon those anonymous entities was never perfected, and we make no further reference to them.

- 5 - *10. Finally, the court denied Berezdivin's separate motion to

dismiss as moot. See id. This timely appeal followed.

II

On appeal, the plaintiff advances two main contentions.

First, she challenges the district court's conclusion that the

parties had extended the terms of the Agreement (and, specifically,

the forum-selection clause) past the first three years of their

relationship. Second, she challenges the district court's

conclusion that the forum-selection clause required the

prosecution of her action in the Puerto Rico court. As we explain

below, the second of these challenges is meritorious and, thus, we

need not address the first.

A

The dispositive issue is whether the district court

erred in dismissing the action based on the forum-selection clause.

Our standards of review are familiar.

Where, as here, a forum-selection clause is alleged to

require reference to a state or foreign forum, the appropriate way

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