QVC, Inc. v. Resultly, LLC

159 F. Supp. 3d 576, 2016 WL 521199, 2016 U.S. Dist. LEXIS 16053
CourtDistrict Court, E.D. Pennsylvania
DecidedFebruary 10, 2016
DocketCIVIL ACTION NO. 14-6714
StatusPublished
Cited by24 cases

This text of 159 F. Supp. 3d 576 (QVC, Inc. v. Resultly, LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
QVC, Inc. v. Resultly, LLC, 159 F. Supp. 3d 576, 2016 WL 521199, 2016 U.S. Dist. LEXIS 16053 (E.D. Pa. 2016).

Opinion

[581]*581OPINION

WENDY BEETLESTONE, DISTRICT JUDGE.

This action arises out of incidents in May 2014, when Defendant Resultly, LLC (“Resultly”), in its efforts to earn commissions through Defendant VigLink, Inc.’s (“VigLink”) participation in QVC’s marketing affiliate program, crawled QVC’s website in a manner that QVC alleges overloaded its servers and rendered its customers unable to access and use the website. Am. Compl. ¶¶ 1-3. QVC now seeks by this lawsuit to recover damages for the substantial losses it says were caused by Resultly’s actions. It has sued three defendants: (1) Resultly; (2) Resultly’s founder and Chief Executive Officer, Ilya Beyrak (“Beyrak”); and, (3) VigLink, an approved participant in QVC’s affiliate marketing program that allegedly subli-censed (contrary to its agreement with QVC) its rights under the program to Re-sultly. Each of the Defendants has filed a motion to dismiss. QVC’s claims are for breach of contract, violations of the Computer Fraud and Abuse Act, and various state law claims.

I. BACKGROUND

A. The Parties

QVC is a television and online retailer that markets and sells a wide variety of consumer products through live televised shopping programs, its websites, and other interactive media, including QVC.com. Am. Compl. ¶ 9. Defendant Resultly is a company that operates an online shopping application that utilizes a web crawling program to continuously crawl Internet shopping websites for the real-time prices of the websites’ products. Id. ¶ 11. Defendant Beyrak was the person chiefly responsible for Resultly’s operation, including the creation, selection, use, incorporation and/or modification of Resultly’s web-crawling software, and was chiefly responsible for Resultly’s affiliate marketing relationships. Id. ¶ 22. Defendant Vi-gLink is a corporation engaged in online affiliate marketing. Id. ¶ 14.

B. QVC’s Affiliate Marketing Program

1. Affiliate Marketing Programs Overview

QVC alleges that Resultly crawled QVC’s web server as a secondary participant in QVC’s “affiliate marketing program.” Under this program, websites and mobile applications operators (“Publishers”) such as VigLink earn commissions when a buyer makes a purchase on QVC. com if the buyer arrived at the site through an advertisement or other link on VigLink’s website. Id. ¶ 38. Although Resultly was not a direct participant in the program, QVC alleges that VigLink, in violation of the terms of its agreement with QVC, sublicensed to Resultly its right to participate in QVC’s program. These relationships were developed as described below.

2. Commission Junction

On June 26, 2002, QVC and non-party Commission Junction, Inc. (“Commission Junction”) entered into an Advertiser Service Agreement (“CJ Advertiser Agreement”) pursuant to which Commission Junction agreed to facilitate marketing programs sponsored by QVC by, among other things, helping Publishers enroll in those programs. Id. ¶¶ 38,39. Thereafter, to participate in QVC’s affiliate marketing program, publishers were required to submit an application to Commission Junction, which VigLink did in or around May 2010. Id. ¶¶ 42-43. It was accepted into the program and signed on to the Commission Junction Affiliate Publisher Service Agreement (“CJ Publisher Agreement”) which outlines VigLink’s obligations to Commis[582]*582sion Junction, including that it “shall be responsible for all usage and activity on [its] account” and that it “shall remain solely responsible for any and all Web sites owned and/or operated by [it] and all of [its] promotional methods.” Id. ¶¶ 41, 56.

3. QVC’s Marketing Affiliate Program

After being accepted as a member of the Commission Junction network, VigLink was required, as a condition of approval as a participant in QVC’s marketing affiliate program, to agree to QVC’s Publisher Agreement Terms and Conditions (“QVC Publisher Agreement”), which it did on May 19, 2010. Id. ¶¶ 41, 44. As a party to that agreement, VigLink was granted a non-transferable right to “access QVC’s Website through links solely in accordance with the terms of this Agreement and the [CJ Publisher Agreement].” Id. ¶ 49. The QVC Publisher Agreement prohibited Vi-gLink from using any promotional materials other than those provided by QVC without first receiving written authorization from QVC. Id. ¶ 53. Specifically, Vi-gLink was required to “only use the banner advertisements, button links, product information, QVC logos and text links to the QVC.com website (or any mirror or successor site)... and/or other advertisements promoting QVC products and events... that are provided to you by QVC through Commission Junction.” Id.

4. VigLink Participates in QVC’s Marketing Affiliate Program and Sublicenses Rights to Resultly

VigLink was expressly prohibited by the terms of the QVC Publisher Agreement from sublicensing the right to access QVC’s website. Id. ¶ 49.1 Nevertheless, QVC alleges that VigLink entered into an agreement with Resultly that allowed Re-sultly to post links to QVC’s website under VigLink’s account. As alleged by QVC in its Amended Complaint, the relationship between VigLink and Resultly was governed by VigLink’s Terms of Service, pursuant to which VigLink was the “publisher of record” for all retail affiliate programs in which Resultly participated. Id. ¶¶ 60, 80. Moreover, Resultly agreed that it would “comply with all rules, regulations and guidelines, as well as any applicable [affiliate program’s] terms and conditions and policies....” Id. ¶ 81.

C. May 2014 Events

On May 9 and 11, 2014, QVC’s servers experienced an overload that impaired QVC’s ability to provide services to its customers through its website. Id. ¶ 21. QVC alleges that Resultly “overloaded” QVC’s servers by “bombarding its] website with search requests at rates ranging from 200-300 requests per minute up to 36,000 requests per minute.” Id. ¶ 28. QVC alleges that “[a]t one point the [Resultly] Program’s crawling activity alone accounted for approximately 30% of the overall worldwide traffic being experienced by QVC.” Id. According to QVC, the rates of search requests from “typical search engines” are significantly lower than the rates at which Resultly’s Program made requests to QVC’s website. Id. ¶ 29. As for Defendant Beyrak, QVC alleges that he “specifically directed, participated in, and/or cooperated in Resultly’s configuration of its Program” and was thus also responsible for causing QVC’s website, network, and web servers to become overloaded. Id. ¶ 23. QVC customers were un[583]*583able to view or make purchases on QVC’s website for “many hours” because of the disruption, which meant that QVC lost sales and revenue. Id. ¶ 35.

II. STANDARD OF REVIEW

“To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’ ” Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009) (quoting Bell Atl. Corp. v. Twombly,

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Cite This Page — Counsel Stack

Bluebook (online)
159 F. Supp. 3d 576, 2016 WL 521199, 2016 U.S. Dist. LEXIS 16053, Counsel Stack Legal Research, https://law.counselstack.com/opinion/qvc-inc-v-resultly-llc-paed-2016.