Hallmark Cards, Inc. v. Commissioner

90 T.C. No. 2, 90 T.C. 26, 1988 U.S. Tax Ct. LEXIS 2
CourtUnited States Tax Court
DecidedJanuary 4, 1988
DocketDocket No. 4237-86
StatusPublished
Cited by60 cases

This text of 90 T.C. No. 2 (Hallmark Cards, Inc. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hallmark Cards, Inc. v. Commissioner, 90 T.C. No. 2, 90 T.C. 26, 1988 U.S. Tax Ct. LEXIS 2 (tax 1988).

Opinion

KÖRNER, Judge:

Respondent determined the following deficiencies in petitioner’s Federal income taxes:

Year Deficiency
1975. $7,547,995
1976. 422,704
1977. 2,454,969
1978 . 1,521,251

After concessions, the sole issue for determination is whether income from the sale of Valentine merchandise is properly reported by petitioner, a calendar year taxpayer, in the year in which title and risk of loss pass to the purchaser, or, as respondent maintains, whether the income from such sales is accruable as of December 31 of the year in which the merchandise is shipped.

FINDINGS OF FACT

The facts of this case have been fully stipulated pursuant to Rule 1221 and, to the extent relevant and material to resolution of the issue to be decided, are so found. The stipulation of facts and exhibits attached thereto are incorporated herein by this reference.

Petitioner is a privately held Missouri corporation whose principal place of business was at Kansas City, Missouri, at the time the petition herein was filed.

Petitioner’s primary business is the manufacture and sale of greeting cards, giftwrap, ribbon, stationery, and related products. Within the industry, these products are collectively known as “social expression” merchandise. Petitioner maintains a leading position within this industry. Petitioner’s customers are primarily card shops, department stores, drugstores, supermarkets, and other retail outlets. During the taxable years at issue, petitioner sold social expression merchandise to over 20,000 retailers at over 35,000 locations.

Petitioner sells social expression merchandise under two trademarks — Hallmark and Ambassador. The Hallmark label is reserved for merchandise to be sold at card shops, department stores, and similar “upscale” retail outlets. The Ambassador trademark is used on merchandise to be sold in supermarkets, discount stores, and similar mass-merchandising outlets. During the taxable years at issue, Hallmark sales accounted for approximately 85 percent of petitioner’s total social expression sales volume, with Ambassador merchandise accounting for the remaining 15 percent.

Petitioner’s social expression merchandise can be divided into two broad categories — everyday and seasonal. Everyday products are those which are normally purchased to commemorate birthdays, anniversaries, weddings, and similar occasions which occur throughout the year. Seasonal products are those designed to be sold during specific holiday seasons such as Halloween, Christmas, Easter, and St. Valentine’s Day. During the taxable years at issue, everyday products accounted for approximately 60 percent of petitioner’s total social expression sedes volume. Seasonal products accounted for 40 percent of volume, with Christmas and Valentine sales the largest components within this segment.

When petitioner was a much smaller operation, it was able to ship merchandise directly from the production line to its customers at the time the demand for the merchandise arose. For instance, Valentine merchandise could be shipped directly from petitioner’s production line in early January to be on display in time for the Valentine season in early February. Petitioner would consummate the sale, pass title, and report income from the sale all at the time of shipment.

However, as petitioner’s volume of business increased, problems with this system began to develop, particularly as regards Christmas and Valentine merchandise. Petitioner was forced to resort to overtime schedules and expand production facilities in order to meet the seasonal demand for these products. Once these busy seasons had passed, petitioner had to lay off workers and bear the cost of idle plant capacity during relatively quiet parts of the year. Also, as the volume of business grew, logistical problems developed in transporting merchandise to customers in time to meet the seasonal demand.

Petitioner sought to alleviate these problems by instituting a level production schedule throughout the year and establishing a regional warehousing system. Merchandise for the Christmas and Valentine seasons was produced throughout the year and shipped to the regional warehouses. As the holiday seasons approached, the merchandise was reshipped to customers as their orders were placed. Title to the merchandise passed and its sale was recorded at the time of shipment from the warehouse.

Although this warehouse system had its benefits, it soon became apparent that it had its weaknesses as well. The merchandise itself was ill-suited to warehousing, since each customer’s order was usually made up of many small packages. The costs of handling each piece of merchandise twice, renting warehouse facilities, and transportation made the warehouse system an expensive solution to petitioner’s problems. In addition, proper coordination of the system proved elusive, and missing and late shipments were a recurring problem. Also, questions were raised as to whether petitioner was doing business in the States in which the warehouses were located, thus exposing petitioner to potential State income and franchise tax liability.

As an alternative to the regional warehouse system, petitioner embarked on a policy of shipping seasonal merchandise to customers in advance of the period during which the merchandise would normally be displayed and sold. As to Christmas merchandise, customers were generally willing to accept this merchandise in advance. The summer and early fall are traditionally slow retail periods and acceptance of Christmas merchandise during this period posed no undue hardships. However, petitioner’s customers were less disposed to receiving Valentine shipments in advance. St. Valentine’s Day falls shortly after Christmas, the busiest retail season of the year. Merchants were unwilling to accept large shipments of Valentine merchandise while their stores were filled with Christmas merchandise. Additionally, many calendar year customers were concerned over the financial impact of inclusion of large amounts of Valentine merchandise in their yearend inventories. There also was an unwillingness to bear the cost of personal property tax on Valentine merchandise included in yearend inventory. Thus, even though the regional warehouse system was eliminated in favor of advance shipment of most seasonal merchandise, customer intransigence forced that it be maintained for Valentine merchandise.

In 1958, petitioner concluded that it could eliminate the regional warehousing of Valentine merchandise and satisfy customer concerns over its early shipment (other than physical storage) by changing its terms of sale as regards Valentine merchandise. Shipments of Valentine merchandise would be made during the later part of the year preceding Valentine’s Day; however, the terms of sale were that title to the goods and risk of loss would not pass to the buyer until January 1 of the following year. Although customers were in physical possession of the merchandise at yearend, they did not own it and therefore were not required to include it in yearend inventory or pay personal property taxes on it. The terms of sale of all other merchandise remained the same (i.e., title and risk of loss passed at time of shipment).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Conmac Investments Inc.
U.S. Tax Court, 2023
King Solarman, Inc. v. Cir
Ninth Circuit, 2020
King Solarman, Inc. v. Commissioner
2019 T.C. Memo. 103 (U.S. Tax Court, 2019)
VHC, Inc. v. Comm'r
2017 T.C. Memo. 220 (U.S. Tax Court, 2017)
New York Life Insurance v. United States
724 F.3d 256 (Second Circuit, 2013)
Massachusetts Mutual Life Insurance v. United States
103 Fed. Cl. 111 (Federal Claims, 2012)
Liberty Mutual Insurance v. United States
532 F. Supp. 2d 248 (D. Massachusetts, 2008)
Wright v. Comm'r
2007 T.C. Memo. 50 (U.S. Tax Court, 2007)
Sunoco, Inc. v. Comm'r
2004 T.C. Memo. 29 (U.S. Tax Court, 2004)
Vandra Bros. Constr. Co., Inc. v. Commissioner
2000 T.C. Memo. 233 (U.S. Tax Court, 2000)
RACMP Enterprises, Inc. v. Commissioner
114 T.C. No. 16 (U.S. Tax Court, 2000)
RACMP Enters. v. Commissioner
114 T.C. No. 16 (U.S. Tax Court, 2000)
Toyota Town, Inc. v. Commissioner
2000 T.C. Memo. 40 (U.S. Tax Court, 2000)
Exxon Corp.v Commissioner
1999 T.C. Memo. 247 (U.S. Tax Court, 1999)
Addison Distrib. v. Commissioner
1998 T.C. Memo. 289 (U.S. Tax Court, 1998)
Connecticut Yankee Atomic Power Co. v. United States
38 Fed. Cl. 721 (Federal Claims, 1997)
Tebarco Mech. Corp. v. Commissioner
1997 T.C. Memo. 311 (U.S. Tax Court, 1997)
Galedrige Constr. v. Commissioner
1997 T.C. Memo. 240 (U.S. Tax Court, 1997)
Austin v. Commissioner
1997 T.C. Memo. 157 (U.S. Tax Court, 1997)

Cite This Page — Counsel Stack

Bluebook (online)
90 T.C. No. 2, 90 T.C. 26, 1988 U.S. Tax Ct. LEXIS 2, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hallmark-cards-inc-v-commissioner-tax-1988.