Anti-Monopoly, Inc. v. Hasbro, Inc.

958 F. Supp. 895, 1997 U.S. Dist. LEXIS 3775, 1997 WL 148250
CourtDistrict Court, S.D. New York
DecidedMarch 31, 1997
Docket94 Civil 2120 (LMM)
StatusPublished
Cited by69 cases

This text of 958 F. Supp. 895 (Anti-Monopoly, Inc. v. Hasbro, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Anti-Monopoly, Inc. v. Hasbro, Inc., 958 F. Supp. 895, 1997 U.S. Dist. LEXIS 3775, 1997 WL 148250 (S.D.N.Y. 1997).

Opinion

MEMORANDUM AND ORDER

McKENNA, District Judge.

Family board game manufacturer Anti-Monopoly, Inc. (“AMI”) commenced this antitrust action against its competitor, Hasbro, Inc. (“Hasbro”), alleging, among other things, violations of §§ 1 and 2 of the Sherman Act, §§ 3 and 7 of the Clayton Act, the Robinson-Patman Act, and state law. 1 Has *898 bro moves for summary judgment, pursuant to Rule 56 of the Federal Rules of Civil Procedure, to dismiss AMFs Second Amended Complaint. Hasbro also moves for partial judgment on the pleadings to dismiss AMFs secondary-line Robinson-Patman Act claims. 2 For the reasons set forth below, Hasbro’s motions are granted and AMI’s Second Amended Complaint is dismissed in its entirety. The other motions pending before the Court are either disposed of in this Memorandum and Order or are dismissed as moot. 3

I. Factual Background

A. The Rise and Fall of Anti-Monopoly

In 1973, AMI introduced Anti-Monopoly into the marketplace, a board game in which “players broke up monopolies by bringing antitrust suits against monopolists.” (Anspach Deck, 7-15-96, ¶¶1, 16.) AMI sold over 400,000 Anti-Monopoly games in the United States between 1973 and 1976, despite the concession of AMFs founder and president, Ralph Anspach, that the subject matter of the game was not well understood by the public. (Id. at ¶¶ 16, 16a; Person Deck, 7-15-96, Ex. C6.)

In 1976, AMI was temporarily enjoined from using the word “Monopoly” in the .title of its game on the ground that it infringed the mark owned by Parker Brothers for its popular board game, Monopoly. 4 In 1982, the Ninth Circuit Court of Appeals concluded that the word “Monopoly” as applied to board games had become generic and invalidated Parker Brothers’ trademark registration. Anti-Monopoly, Inc. v. General Mills Fun Group., Inc., 684 F.2d 1316, 1326 (9th Cir.1982), cert. denied, 459 U.S. 1227, 103 S.Ct. 1234, 75 L.Ed.2d 468 (1983). During the period of the injunction, AMI continued to sell Anti-Monopoly under a different name.

In 1977, before the Ninth Circuit’s decision was rendered, AMI introduced a second board game, which Anspach describes as an “upgrade” of the board game Monopoly. (Anspach Deck, 7-15-96, ¶ 16b.). Precluded from using “Monopoly” in the board game’s title, AMI called the game “Choice.” (Id.) In 1983, after Parker Brothers’ trademark was invalidated and the injunction against using “Monopoly” was lifted, AMI changed the name of Choice to Anti-Monopoly II. (Id. at ¶ 16c.) In 1987, believing that consumer confusion between Anti-Monopoly and Anti-Monopoly II was harming sales of the latter, “completely different,” game, Anspach caused AMI to cease the production of the original game and remove the “II” from the name -of the latter game. (Id at ¶ 17; Person Deck, 7-15-96, Ex. C6.) It is sales of the second Anti-Monopoly game which AMI claims have been harmed by Hasbro’s allegedly anticompetitive conduct. 5

According to AMI’s records, Choice sold 2,557 units in the United States in 1980 and 1,939 units in 1981. After Choice’s name was changed to Anti-Monopoly II, the game’s United States sales increased from 1,416 units in 1983 to 12,648 units in 1986 to its peak of 42,218 units in 1989. (Person Deck, 7-15-96, Ex. C6.) In 1990, the year Anti-Monopoly (formerly Anti-Monopoly II) was *899 dropped by the mass retailers, including TRU and Kmart, AMI sold only 3,400 units of Anti-Monopoly, and has since not sold more than 3,000 units in any year. (Id.) Anspach Deck, 7-15-96, ¶ 51.) TRU and Kmart stopped selling Anti-Monopoly because, in the opinion of their game buyers, it lacked consumer appeal. (Boyle Deck ¶2; Christensen Deck ¶5.) In 1995, the most recent statistic available, AMI sold only 460 units of Anti-Monopoly in the United States.

Parker Brothers, presently a subsidiary of Hasbro, bought the trademark to Anti-Monopoly, and licensed it back to AMI. (See Person Deck, 7-15-96, Ex. Q5.) After AMI’s prior distributorship agreement with Elite Games Group expired, AMI approached Hasbro with a “proposition” for Hasbro to market Anti-Monopoly through its subsidiary, Milton Bradley, which Hasbro refused. (Anspach Deck, 7-15-96, ¶¶ 57, 59-60.) Perhaps the explanation for this lawsuit is Hasbro’s refusal to market Anti-Monopoly. Anspach claims that “[t]he present market share (and power) of Hasbro gives it a better chance of success than if a board game were marketed by another manufacturer. Accordingly, from a business standpoint, there is an element of guarantee inherent in Hasbro’s monopolistic position.” (Id. at ¶48.) After Hasbro rejected AMI’s “proposition,” AMI commenced this antitrust action. (Id. at ¶ 60.)

B. The Board Game Industry

A picture of the board game industry in the United States is difficult to discern from the parties’ papers. AMI’s papers are replete with conclusory statements and lack organization and coherence. Hasbro’s papers, in contrast, strategically omit any comprehensive discussion of the board game industry apparently because Hasbro contends that the relevant market in this' case consists of portions of the “toy and game” industry in which Hasbro’s market share is far more limited. Despite this difficulty, for the purposes of the instant motions, the Court is able to conclude the following when the facts are viewed in the light most favorable to AMI.

Hasbro possesses approximately 70% of the games and puzzles market, which constitutes approximately 14% of the total toy industry. (Person Deck, 7-15-96, Ex. L2) Family board games, the putative relevant market in this case, is a subset of those products included in the games and puzzles market.

AMI defines family board games as “non-strategy board games, in which players move tokens on a board surface, and the games are suitable for players at least 7-8 years old and are targeted for group play which does not exclude the 7 or 8 to 18 year age group.” (Second Am. Compl. ¶¶ 12,15.) AMI has not supplied facts to show that the market statistics on which it relies are based on this narrow definition. The president of NPD Group, Inc.

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