Mono Adver., LLC v. Vera Bradley Designs, Inc.

285 F. Supp. 3d 1087
CourtDistrict Court, D. Maine
DecidedJanuary 24, 2018
DocketCase No. 17–cv–3315 (WMW/FLN)
StatusPublished
Cited by9 cases

This text of 285 F. Supp. 3d 1087 (Mono Adver., LLC v. Vera Bradley Designs, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mono Adver., LLC v. Vera Bradley Designs, Inc., 285 F. Supp. 3d 1087 (D. Me. 2018).

Opinion

Wilhelmina M. Wright, United States District Judge

Before the Court is Defendant Vera Bradley Designs, Inc.'s (Vera Bradley) motion to dismiss Plaintiff Mono Advertising, LLC's (Mono) complaint, pursuant to Rule 12(b)(6), Fed. R. Civ. P., for failure to state a claim on which relief can be granted. (Dkt. 8.) For the reasons addressed below, Vera Bradley's motion is denied.

BACKGROUND1

Mono is a Delaware limited liability company with its principal place of business in Minneapolis, Minnesota. Mono provides marketing-related services, including designing and producing marketing materials. Vera Bradley, an Indiana corporation with its principal place of business in Roanoke, Indiana, produces and distributes handbags and accessories.

Mono and Vera Bradley executed a Master Services Agreement (Agreement) on December 3, 2015, whereby Vera Bradley agreed to pay Mono for services including campaign management and strategy, video production, and creative content development. The Agreement provides for an initial one-year term that automatically renews for successive one-year terms unless Vera Bradley provides written notice of non-renewal. The Agreement states that separate "Project Documents agreed to from time to time between the parties" will detail the creative services and work product that Mono will provide to Vera Bradley.

*1089The parties developed a work plan to address the scope, budget, and timeline for completing the deliverables that Mono agreed to provide to Vera Bradley. The parties' work plan requires Mono to retain the staff needed to complete Vera Bradley's requested deliverables on the estimated schedule and budget.

Section 4.2 of the Agreement is titled "Termination for Discretionary Reasons" and permits either party to terminate the entire Agreement "by giving not less than ninety (90) days prior written notice to the other Party." In the event that Vera Bradley terminates the Agreement for discretionary reasons pursuant to Section 4.2, the Agreement requires Vera Bradley to pay "Guaranteed Minimum Fees," which equal "fees totaling not less than the average amount of professional fees invoiced, or due to be invoiced, for Services performed by [Mono] during the ninety (90) day period immediately preceding the date of the termination notice."

On August 10, 2016, approximately four months before the end of the initial one-year term of the Agreement, Vera Bradley terminated the Agreement and directed Mono to stop all ongoing work. The financial consequences for Mono of Vera Bradley's termination of the Agreement include the loss of agreed-upon work and fees and the costs associated with hiring staff to complete that work. Mono calculated the total Guaranteed Minimum Fees to equal $502,300 and demanded that Vera Bradley pay this amount to Mono. Vera Bradley refused to do so.

Mono subsequently commenced this action against Vera Bradley for breach of contract and unjust enrichment. Vera Bradley moves to dismiss both counts for failure to state a claim on which relief can be granted. See Fed. R. Civ. P. 12(b)(6). As to the breach-of-contract count, Vera Bradley argues that Mono fails to state a claim because the complaint does not allege facts or include evidence that Vera Bradley provided written notice of termination as required under Section 4.2 of the Agreement. As to the unjust-enrichment count, Vera Bradley argues that the existence of a contract precludes the equitable remedy of unjust enrichment.

ANALYSIS

A complaint must allege sufficient facts such that, when accepted as true, a facially plausible claim to relief is stated. Ashcroft v. Iqbal , 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009). If a complaint fails to state a claim on which relief can be granted, dismissal is warranted. Fed. R. Civ. P. 12(b)(6). When determining whether a complaint states a facially plausible claim, a district court accepts as true all of the factual allegations in the complaint and draws all reasonable inferences in the plaintiff's favor. Blankenship v. USA Truck, Inc. , 601 F.3d 852, 853 (8th Cir. 2010). To meet the federal pleading standard, factual allegations must be sufficient to "raise a right to relief above the speculative level" and "state a claim to relief that is plausible on its face." Bell Atl. Corp. v. Twombly , 550 U.S. 544, 555, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007). Mere "labels and conclusions" or a "formulaic recitation of the elements of a cause of action" are insufficient; and legal conclusions couched as factual allegations may be disregarded. See id.

I. Mono's Breach-of-Contract Claim

Vera Bradley argues that Mono's breach-of-contract claim must be dismissed for failure to state a claim. See Fed. R. Civ. P. 12(b)(6). To plead a breach-of-contract claim under Minnesota law, the plaintiff must allege that (1) an agreement was formed, (2) the plaintiff performed any conditions precedent to the plaintiff's demand *1090of performance by the defendant, and (3) the defendant breached the contract.2 Lyon Fin. Servs., Inc. v. Ill. Paper & Copier Co. , 848 N.W.2d 539, 543 (Minn. 2014).

According to Vera Bradley, written notice of termination under Section 4.2 of the Agreement is a condition precedent; and Mono fails to state a claim for breach of contract because it does not allege that Vera Bradley provided the requisite written notice.3 But the "condition precedent" element of a breach-of-contract claim pertains to "performance by plaintiff ," not performance by the defendant. Id.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
285 F. Supp. 3d 1087, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mono-adver-llc-v-vera-bradley-designs-inc-med-2018.