DAVIS, Senior Circuit Judge:
Racial stigmas and stereotypes are not impairing unless we internalize them. And there is no reason for us to do that when we know that the history of black culture in America is rich and reaffirming. We may live in a society that will only grudgingly and inconsistently acknowledge our equality, but that does not mean that we must live as if we are victims. I understand that avoiding the effects of racial stigmas and stereotyping is not always easy because many studies have shown that most people harbor implicit biases and even well-intentioned people unknowingly act on racist attitudes. However, this merely confirms that we alone cannot carry the burden of ameliorating racism in our country. This responsibility must be assumed by all good people without regard to race, sex, and ethnicity.[1]
This appeal requires us to consider whether it is plausible to believe that, in twenty-first century America, a municipal government may seek to contract with a minority-owned enterprise under some conditions, yet, on account of race, avoid contracting with a minority-owned company under other conditions.
In April 2013, Black Network Television Ad Agency, LLC (“BNT”), a minority-owned television network, was granted and then subsequently denied a $300,000 economic development loan from the City of Greensboro, North Carolina (“the City”), prompting BNT to file this action asserting a claim, among others, for racial discrimination pursuant to 42 U.S.C. § 1981. The City argued, in support of its motion to dismiss the complaint for failure to state a claim upon which relief could be granted, that its willingness to grant BNT a loan fully secured by a second-position lien on the personal residence of BNT’s principals, notwithstanding its unwillingness to grant BNT a loan fully secured by a third-position lien on that residence, foreclosed a claim of race discrimination as a matter of law. BNT responded that, to the contrary, the City’s refusal to make the loan was based upon stereotypes about the risk of lending to a minority business and that, at the pleading stage, its allegations suggesting the pretextual character of the City’s explanation for the denial of the loan are sufficient to survive a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6). The district court agreed with the City’s arguments, concluded that BNT’s [642]*642factual allegations were so insubstantial as to render its claim implausible, and therefore dismissed the complaint with prejudice.2
We hold that the district court’s crabbed plausibility analysis, see Woods v. City of Greensboro, No. 1:14CV767, 2015 WL 8668228, at *8 (M.D.N.C. Dec. 11, 2015), misinterpreted and misapplied the controlling pleading standard. The key issue in this case is not whether the City would contract with a minority-owned business, but whether the City would contract with BNT on the same conditions and under substantially the same circumstances as it would with a nonminority-owned business. Because BNT has plausibly pled that the conditions under which the City was willing to grant it a loan were more stringent than those the City applied to similarly situated white-owned applicants, we conclude that the district court erred in dismissing BNT’s claim of discrimination at the pleading stage. Accordingly, for the reasons explained within, we reverse the district court’s order dismissing this action and remand for further proceedings.
I.
A.
We begin by summarizing the cardinal facts surrounding BNT’s application for, and the City’s ultimate denial of, the economic development loan. (Additional factual allegations are discussed infra pp. 647-50.) Throughout, we consider as true all well-pleaded allegations in the complaint, matters of public record, and documents attached to the motion to dismiss that are integral to the complaint and of unquestioned authenticity. Philips v. Pitt Cty. Mem’l Hosp., 572 F.3d 176, 180 (4th Cir. 2009).
In April 2013, members of the City’s Economic and Business Development Office recommended that Michael and Ramona Woods (referred to by the parties, and hence herein, as “the Woods”) submit an application for a $300,000 ten-year economic development loan for their company, BNT, as part of the City’s economic development efforts. The Woods offered to secure the loan by way of a note and deed of trust to their home. On May 28, 2013, L.R. Appraisals, Inc., appraised the home at a value of $975,000.00 “resulting in equity well over the $300,000.00 loan, after consideration of all existing loans on the residence.” J.A. 14.3
Pursuant to Greensboro Code of Ordinances Section 4.55, the City may make economic development loans only after receiving authorization from its nine-member elected City Council. On June 18, 2013, at a regularly scheduled meeting, the City Council considered a Resolution authorizing the City to enter into a loan agreement with BNT. The Resolution, which was drafted by the Greensboro City Attorney’s office, stated that the City’s interest would be secured by “no more than a second lien” on the real property and improvements. J.A. 15. Assistant City Manager of Economic Development, Andy Scott, discussed with the City Council in open session the financial statements of the Woods and the collateral requirements of the proposed loan agreement and “stated [to the Council] that the City would be placed in the second loan position on the residence [643]*643being used as collateral.” J.A. 44. The City Council voted seven to two in favor of adopting Resolution 172-13, which authorized the City to enter into an agreement with BNT for the $300,000 loan. The Resolution provided the .following conditions:
WHEREAS, the borrower is required to confirm compliance with the following conditions prior to the City’s loan closing to protect the public funds invested in the project;
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2) City will complete a title search confirming no additional liens are outstanding on the 5018 Carlson Dairy Road property that will secure the City’s loan beyond the first mortgage that is currently outstanding.
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3) City will confirm that the first mortgage balance does not exceed $509,000.
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8) City loan will be secured by a note and deed of trust with the City’s interest secured by no more than a 2nd lien on the real property and improvements located at 5018 Carlson Dairy Road.
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NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF GREENSBORO: The City of Greensboro is hereby authorized to execute the necessary note and agreements with BNT Ad Agency LLC in accordance with the above terms and conditions.
J.A. 92-93.
As it turned out, in addition to a first mortgage, the Woods had a home equity line of credit on the property. The City informed the Woods that the Resolution would have to be amended to reflect that the City’s security interest would be a third lien, rather than a second lien. On July 16, 2013, at a second meeting, the City Council considered modifying the Resolution. According to the minutes, the following occurred:
Assistant City Manager of Economic Development Andy Scott summarized the difference between the approved loan at the June 18 council meeting and the modifications made in the presented resolution; and spoke to the financial assessment of the Woods’ collateral in terms of loan repayment.
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Council discussed the capped equity limits by Carolina Bank; referenced three previous loans where the City had been in the third position; the desire to support minority owned small businesses; and concerns expressed about the City going from second to the third position in loan repayment.
City Attorney Shah-Khan advised that if Council chose to move forward with the transaction, it would be necessary to comply with the changes with what Council was now aware of; and stated the decision was a policy matter for Council.
Mayor Perkins stated there were speakers to the item.
George Hartzman ..., stated there was not enough equity in the property to fund the city’s portion of a potentially defaulted loan; and encouraged Council to respect their fiduciary responsibility to the taxpayers.
Mr. Scott stated there was sufficient collateral in the house based on the appraisal to support the loan.
Ramona Woods ... stated she had not intended to not disclose her loan positions; commented on Ashtae Products [sic] role in the Black Network [644]*644Television; and provided a status report on marketing the television show.
Mayor Perkins clarified that the former resolution stated that the City would not take worse than a second mortgage.
J.A. 129. The City Council then voted not to modify the Resolution to make a loan secured by a third-position lien, but left in effect the original Resolution and its terms. Subsequently, on February 18, 2014, the City Council officially revoked the Resolution authorizing the City to enter into a loan agreement with BNT.
B.
The Woods and BNT filed suit in federal district court alleging violations of 42 U.S.C. §§ 1981, 1983, and 1986, the Equal Protection and Due Process clauses of the Fourteenth Amendment and the North Carolina Constitution, as well as state law claims for breach of contract, civil conspiracy, and unfair and deceptive trade practices. The district court dismissed all of the Woods’ and BNT’s claims. See Woods, 2015 WL 8668228, at *1. The court dismissed all claims asserted against the City and the Councilmembers in their individual capacities on the basis of legislative immunity. Id. at *4. The court dismissed the breach of contract, due process, conspiracy, and § 1986 claim for failure to state a cause of action. Id. at *6-7, *11-12.
The court considered together the plaintiffs’ claims that the City discriminated against them on the basis of race by failing to modify the terms of the Resolution to provide BNT a loan. Id. at *8. The court first concluded that the Woods and BNT did not have standing to assert discrimination claims on the alleged facts. Id. at *7-8. The court also concluded that the plaintiffs failed to plausibly allege discrimination based upon race. Id. at *9. Specifically, the court reasoned that the plaintiffs failed to allege the existence of valid comparators, which in its view was essential to allegations of intentional disparate treatment. Id. at *10. The court also reasoned that it could not infer an intent to discriminate where “the initial Resolution was approved in part because Plaintiffs are minorities.” Woods, 2015 WL 8668228, at *8.
BNT, alone, timely appealed the court’s dismissal of its claim that the City discriminated against it in violation of § 1981.
II.
We first address BNT’s appeal of the district court’s determination that it lacked standing to assert a claim under § 1981. We review this question of law de novo. Frank Krasner Enters., Ltd. v. Montgomery Cty., 401 F.3d 230, 234 (4th Cir. 2005). There being no dispute in this case as to whether the requirements of a constitutional “case or controversy” are present, the sole issue here is whether both BNT itself and its particular claim fall within the zone of interest protected by § 1981. See Lexmark Int’l, Inc. v. Static Control Components, Inc., — U.S. -, 134 S.Ct. 1377, 1387 & n.3, 188 L.Ed.2d 392 (2014); see also Bank of Am. Corp. v. City of Miami, — U.S. -, 137 S.Ct. 1296, 197 L.Ed.2d 678, 2017 WL 1540509 (2017) (holding that the city of Miami’s claimed injuries at least arguably fell within the zone of interest protected under the Fair Housing Act).
The district court reasoned that under our decision in Carnell Construction Corporation v. Danville Redevelopment & Housing Authority, 745 F.3d 703 (4th Cir. 2014) “certification appears to be a requirement for standing in the Fourth Circuit” and, as a result, BNT lacked standing to bring a racial discrimination claim. Woods, 2015 WL 8668228, at *8. We con-[645]*645elude that the district court erred in this regard.
Section 1981 protects all persons from racial discrimination in making and enforcing contracts. 42 U.S.C. § 1981.4 In Thinket Ink Information Resources, Inc. v. Sun Microsystems, Inc., the Ninth Circuit explained that although a corporation is not a person, it may acquire standing under § 1981 if it has acquired an “imputed racial identity.” 368 F.3d 1053, 1055 (9th Cir. 2004). When a “corporation either suffers discrimination harm cognizable under § 1981, or has acquired an imputed racial identity, it is sufficiently within the statutory zone of interest to have prudential standing to bring an action under § 1981.” Id. at 1060.5 In Thinket, the plaintiff was a minority-owned technology services contractor certified by the United States Small Business Administration as a firm owned and operated by socially and economically disadvantaged individuals, eligible to receive federal contracts under the SBA’s business development program. Id. at 1055. Each of the plaintiffs shareholders was African-American. Id. The Thinket Court found that under these circumstances, the corporation had acquired an imputed racial identity. Id. at 1059.
In Carnell, we adopted the Thinket approach, holding that if a corporation has acquired an imputed racial identity, it falls within the statutory zone of interest and may bring an action under § 1981. Carnell, 745 F.3d at 715.6 Carnell held that “a corporation that is minority-owned and has been properly certified as such under applicable law can be the direct object of discriminatory action and establish standing to bring an action based on such discrimination.” Id. However, Camell’s holding was more limited than the district court’s analysis in this case suggests. Car-nell did not state that standing was available only to a corporation that had been certified. Carnell “was certified by the Commonwealth of Virginia as a ‘Small, Women- and Minority-Owned Business’ because its president and sole shareholder is African-American.” Id. (emphasis added). In addition, the Camell Court noted that Carnell publicly represented itself as a minority business enterprise when it contracted to work with the Housing Authority. Id.
Other cases make clear that certification is not a requirement to establish standing under § 1981.
Circumstances in which a corporate entity may bring suit under Section 1981 include cases in which a corporation is owned entirely by shareholders of a single race, ... cases in which a corporation has acquired a protected identity pursuant to a government designation, ... or cases in which a corporation is ‘established for the very purpose of advancing minority interests’....
New Louisiana Holdings, LLC v. Arrowsmith, 2012 WL 6061710, at *7-8 (N.D. Ill. Dec. 4, 2012) (internal citations omitted) [646]*646(surveying ease law). Other courts have interpreted the holding from Thinket to depend on the identity of the shareholders or owners — and not any government designation or certification. See Bains, LLC v. Arco Products, Co., 405 F.3d 764, 770 (9th Cir. 2005) (holding that a minority-owned corporation acquires an imputed racial identity from its shareholders); Amber Pyramid, Inc. v. Buffington Harbor Riverboats, L.L.C., 129 Fed App’x 292, 295 (7th Cir. 2005) (same); see also Contemporary Personnel, Inc. v. Godiva Chocolatier, Inc., No. 09-187, 2009 WL 2431461 at *2 (E.D. Pa. Aug. 6, 2009) (“While courts have adopted the imputed racial identity concept from Trinket [sic], those courts have only found corporations to have an imputed racial identity when the owner, majority of shareholders and/or president are members of a specific class that is alleged to have been discriminated against”).
In this case, the operative complaint alleges that BNT is entirely owned and led by a protected minority group and represented itself as a minority business enterprise when it sought to contract with the city. See, e.g., J.A. 16 (BNT is “a minority-owned limited liability company"). While BNT does not allege that it was certified as such under the law of North Carolina, it need not do so in order to establish standing.7 We hold that the district court erred because BNT has set forth sufficient factual allegations to establish an imputed racial identity, which confers standing to assert a racial discrimination claim under § 1981.
We next review the district court’s dismissal for failure to state a claim upon which relief can be granted. See Fed. R. Civ. P. 12(b)(6). We review dismissals under Federal Rule of Civil Procedure 12(b)(6) de novo. E.I. du Pont de Nemours & Co. v. Kolon Indus., Inc., 637 F.3d 435, 440 (4th Cir. 2011).
1.
As a preliminary matter, the parties dispute the correct pleading standard. BNT argues that it has sufficiently pleaded a race discrimination claim and that it was not required to plead a prima facie case. Appellant’s Br. 10. BNT relies on Swierkiewicz v. Sorema N.A., 534 U.S. 506, 510, 122 S.Ct. 992, 152 L.Ed.2d 1 (2002), which explained that the prima facie case is an “evidentiary standard, not a pleading requirement.” The City does not dispute that BNT need not establish a prima facie case, but argues that BNT relies on a superseded pleading standard articulated in Conley v. Gibson, 355 U.S. 41, 78 S.Ct. 99, 2 L.Ed.2d 80 (1957). Appellee’s Br. 10-11.
In Swierkiewicz, the plaintiff alleged discrimination based on his age and national origin in violation of the Age Discrimination in Employment Act of 1967 and Title VII of the Civil Rights Act of 1964. 534 U.S. at 509, 122 S.Ct. 992. Swierkiewicz was a fifty-three-year-old Hungarian native employed by Sorema N.A. as a senior vice president and chief underwriting officer. Id. at 508, 122 S.Ct. 992. According to Swierkiewicz, the CEO demoted him and gave many of his duties to a thirty-two-year-old French national. Id. The district and appellate courts found that Swierkiew-icz had not adequately alleged circumstances that support an inference of dis[647]*647crimination, but the Supreme Court held that “an employment discrimination plaintiff need not plead a prima facie case of discrimination ... to survive [a] motion to dismiss,” id. at 515, 122 S.Ct. 992, because “[t]he prima facie case ... is an evidentia-ry standard, not a pleading requirement,” id. at 510, 122 S.Ct. 992. The Court explained that applying McDonnell Douglas to Rule 12(b)(6) motions would establish a “heightened pleading standard” in contravention of Rule 8(a)(2). Id. at 512, 122 S.Ct. 992; see also Fed. R. Civ. P. 8(a)(2) (providing that a plaintiff need only state a “short and plain statement of the claim showing that the pleader is entitled to relief’). As further support, the Swier-kiewicz Court cited the pleading standard as articulated in Conley v. Gibson, which required the plaintiff need only provide fair notice of what the claim is and the grounds upon which it rests. Id.; see also Conley v. Gibson, 355 U.S. 41, 47, 78 S.Ct. 99, 2 L.Ed.2d 80 (1957).
In Bell Atlantic Corp. v. Twombly, the Supreme Court announced a new pleading standard. 550 U.S. 544, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007) (abrogating the Conley standard). Twombly required that allegations must be more than conclusory. Id. at 557, 127 S.Ct. 1955. In addition, under Twombly, allegations must be sufficient “to raise a right to relief above the speculative level,” id. at 555, 127 S.Ct. 1955, including sufficient facts to state a claim that is “plausible on its face,” id. at 570, 127 S.Ct. 1955. This requires that the plaintiff do more than “plead[] facts that are ‘merely consistent with’ a defendant’s liability;” the facts alleged must “allow[ ] the court to draw the reasonable inference that the defendant is hable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009) (quoting Twombly, 550 U.S. at 557, 556, 127 S.Ct. 1955).
In Iqbal, the Court made clear that this heightened standard applied to all civil actions, including claims of discrimination. Id. at 684, 129 S.Ct. 1937. The Iqbal Court considered allegations that the government discriminated against a Pakistani man detained by federal officials in New York City following the September 11 attacks. Id. at 666, 129 S.Ct. 1937. Iqbal brought claims against Attorney General John Ashcroft and FBI Director Robert Mueller, arguing that they had “adopted an unconstitutional policy that subjected [Iqbal] to harsh conditions of confinement on account of his race, religion, or national origin.” Id. A majority of the Supreme Court deemed Iqbal’s claims of discrimination implausible in light of the fact that the September 11 attacks “were perpetrated by 19 Arab Muslim hijackers.” Id. “As between that ‘obvious alternative explanation’ for the arrests, and the purposeful, invidious discrimination respondent asks us to infer, discrimination is not a plausible conclusion.” Id. at 682, 129 S.Ct. 1937 (quoting Twombly, 550 U.S. at 567, 127 S.Ct. 1955) (citation omitted). Iqbal’s allegations had “not ‘nudged [his] claims’ of invidious discrimination ‘across the line from conceivable to plausible,’ ” id. at 680, 129 S.Ct. 1937 (alteration in original) (quoting Twombly, 550 U.S. at 570, 127 S.Ct. 1955).
Following the Supreme Court’s decisions in Iqbal and Twombly, we of course have had several occasions to explicate the new pleading standards. We did so, for example, in an employment discrimination case, McCleary-Evans v. Maryland Department of Transportation, 780 F.3d 582 (4th Cir. 2015), in which the plaintiff, an African-American woman, alleged that a state agency discriminated against her when it refused to hire her. In support, she stated that she was a qualified applicant and that she was denied a position in favor of someone who was white. Id. at 583-584. She did [648]*648not offer any comparison between herself and the individual who was hired. Id. at 584. A majority of the panel found that McCleary-Evans’ allegations were fatally conclusory without additional facts to support a reasonable inference that the deci-sionmakers were motivated by race. To be sure, the Court explained, Swierkiewicz remained binding precedent and the plaintiff was not required to “plead facts establishing a prima facie case of discrimination to survive a motion to dismiss.” Id. at 585. The Court further reasoned, however, that a plaintiff is nonetheless “required to allege facts to satisfy the elements of a cause of action created by [the relevant] statute” in compliance with Iqbal. Id. Applying this standard, the McCleary-Evans Court wrote: “[T]he defendant’s decision to select someone other than her, and the cause that she asks us to infer (ie., invidious discrimination) is not plausible in light of the ‘obvious alternative explanation’ that the decisionmakers simply judged those hired to be more qualified and better suited for the positions.” Id. at 588 (quoting Iqbal, 556 U.S. at 678, 129 S.Ct. 1937).
The correct application of the above principles is straightforward. BNT need not plead facts sufficient to establish a prima facie case of race-based discrimination to survive a motion to dismiss, but as the City argues, the more stringent pleading standard established in Iqbal and Twombly applies, not the superseded standard that BNT cited in its brief. See Twombly. 550 U.S. at 569-70, 127 S.Ct. 1955 (reaffirming Swierkiewicz); Francis v. Giacomelli, 588 F.3d 186, 192 n.1 (4th Cir. 2009) (“The [pleading] standard that the plaintiffs quoted from Swierkiewicz, however, was explicitly overruled in Twombly.”).
2.
Finally, we consider whether BNT has offered sufficient factual allegations to support a plausible claim that the City acted, ‘pretextually, on the basis of insufficient security (or, perhaps put differently, on the basis of an arguably irrational insistence on taking a “second lien” position without regard for the level of security supporting the requested loan) or, instead, actually on the basis of race. At this stage, BNT need only allege sufficient “factual matter (taken as true) to suggest” a cognizable cause of action. Twombly, 550 U.S. at 556, 127 S.Ct. 1955.
BNT argues that the City Council refused to modify the terms of the Resolution “to allow Defendant Greensboro to take a third, but fully secured, position” for discriminatory reasons. J.A. 17. Unlike the allegations before the court in McCleary-Evans, BNT pleaded allegations beyond “a sheer possibility that a defendant has acted unlawfully,” Iqbal, 556 U.S. at 678, 129 S.Ct. 1937. BNT’s allegations include (1) the results of a disparity study demonstrating a pattern of the City almost exclusively lending to nonminority-owned businesses; (2) facts which suggest that the Woods’ residence had sufficient equity to fully secure a third-position lien; and (3) examples of how the City has treated nonminority businesses differently, including taking a third-position lien in approving a loan to a nonminority corporation. Taken together, we hold that these allegations are ' more than sufficient to “nudge[ ] [BNT’s] claims across the line from conceivable to plausible.” Twombly, 550 U.S. at 570, 127 S.Ct. 1955.
First, BNT alleges that a June 2012 “Disparity Study for the Minority/Women Business Enterprise Program” demonstrates that of $92.4 million in economic development expenditures, less than $200,000 — or .2% — was disbursed to minority businesses, despite the fact that the City is over 40% African-American. Appel[649]*649lant’s Br. 3.8 This Court may infer discriminatory intent from evidence of a general pattern of racial discrimination in the practices of a defendant. Moore v. City of Charlotte, NC, 754 F.2d 1100, 1105 (4th Cir. 1985); Reynolds v. Abbeville County School District No. 60, 554 F.2d 638, 642 (4th Cir. 1977). In this case, the June 2012 study of racial disparities in contracting by the City necessarily informs this Court’s “common sense” analysis of whether BNT’s allegations are plausible. Iqbal, 556 U.S. at 679, 129 S.Ct. 1937.
Second, BNT alleges that, as a practical matter, there was no difference in risk between a third-position lien and second-position lien because there was sufficient equity in the property to fully secure the City’s loan under either condition. This does not seem to be in dispute and, in fact, was stated in the open session during the July City Council meeting. But even if it could be disputed at some appropriate stage of these proceedings, this case had not arrived at that stage when the district court dismissed the case. We do not doubt that there may yet be sound, rational reasons why the City has insisted that it must take no worse than a second lien position in these circumstances, but again, that kind of factual exploration must await discovery and, if appropriate, summary judgment proceedings. However sound the City’s position may be, there is nothing self-evident on the face of the City’s position that is material to BNT’s claim of pretext.
Whether the City’s nondiscriminatory explanation for rejecting the third-lien position is in fact pretext is a question to be analyzed under the long-familiar shifting burdens regime of McDonnell Douglas v. Green, 411 U.S. 792, 93 S.Ct. 1817, 36 L.Ed.2d 668 (1973), and not under Rule 12(b)(6). Still, under Iqbal and Twombly, the Court must consider the plausibility of inferring discrimination based on BNT’s allegations in light of an “obvious alternative explanation” for the conduct. Iqbal, 556 U.S. at 682, 129 S.Ct. 1937. In other words, while BNT need not establish a prima facie case at this stage, as discussed supra in Part II.B, we must be satisfied that the City’s explanation for rejecting the loan does not render BNT’s allegations implausible.
Viewed in the light most favorable to BNT, the operative complaint contains allegations of fact which undermine the City’s explanation for rejecting the loan, in particular the allegation that there was sufficient equity to secure the loan whether the second or third lien condition applied. The City has not yet disputed this allegation for it, has yet to file its answer to the complaint. There may well be, of course, other reasons that the City decided to deny the loan, such as a general unwillingness to change the terms of a resolution once it has been adopted, or perhaps a concern that BNT had failed to disclose important information, e.g., the existence of the second lien. The question is not whether there are more likely explanations for the City’s action, however, but whether the City’s impliedly proffered reason — that a third-positon lien presented too great a risk—is so obviously an irrefutably sound and unambiguously nondiscriminatory and non-pretextual explanation that it renders BNT’s claim of pretext implausible. See Houck v. Substitute Tr. Servs., Inc., 791 F.3d 473, 484 (4th Cir. 2015) (criticizing substitution of a probability standard for plausibility standard). We discern no such [650]*650weakness in the inferences to be drawn based on the factual allegations here.
Third, and even if the above considerations were deemed insufficient to nudge the claim over the plausibility threshold, BNT actually alleges particular examples of how the City has treated similarly situated white businesses differently. BNT alleges that the City accepted third-position liens as collateral in other contemporary deals with nonminority firms. Specifically, in January 2013, the City Council voted to give an $850,000 loan to Kotis Holdings, a nonminority developer, which was secured by a third-place lien on a private residence.
BNT also alleges that the City was generally more willing to afford accommodating treatment to non-African-American/Hispanic companies. According to BNT’s allegations (taken as true), the City provided nonminority company Gerbing a $125,000 grant without amending its policy to create a new incentive program. In another example, Mel’s Pressure Washing, a nonminority company, received $450,000 in business over a six-year period without any contract on record or a bid approval for the work that was done. In addition, BNT alleges that the City entered into other deals with nonminority businesses that had a history of default, and therefore carried greater default risks. For example, the City allegedly provided a $2,000,000 forgivable loan to a nonminority borrower, Self Help, as well as a second installment of $100,000 to Greensboro Parking Group, LLC, a nonminority company that had defaulted in the past. BNT also alleges that the City converted the nonminority-owned Nussbaum Center for Entrepreneurship’s twenty-year $1,275,000 loan into a grant, despite the fact that it had defaulted on two initial loans. BNT asserts it had no such history or suggested risk of default, and that the City’s refusal to modify its resolution, despite its continued willingness to work with defaulted nonminority entities, evidences disparate treatment based on race. These allegations support an inference of disparate treatment at this stage.
There’s yet more. BNT alleges that the City has backed out of commitments to other minority companies, but does not treat white companies this way. In support of this assertion, BNT alleges that in 2014, the City Council attempted to renege on a $1.5 million dollar loan given to the International Civil Rights Museum, relying on a technicality that the documents on the loan were never signed, despite the fact that the City had already paid out $750,000 of the loan. The Civil Rights Museum’s interim Chairwoman, Deena Hayes, stated that “there seems to be a higher standard” when it comes to the City lending to African-American companies. J.A. 19.
The district court reasoned that “many of the allegedly similarly situated businesses proffered by [BNT] are not valid comparators.” Woods, 2015 WL 8668228, at *10. The court further reasoned that the “specific security position of the City is a financial decision that is not immediately subject to drawing inferences of racial discrimination within the context of minority small-business promotion.” Id. This amounts to fact finding, not the conduct of a common sense plausibility analysis.
So viewed, we decline to credit this reasoning. While differences exist between the facts alleged in the case at bar and each of the comparative exemplars that BNT offers, as would be expected, eviden-tiary determinations regarding whether the comparators’ features are sufficiently similar to constitute appropriate comparisons generally should not be made at this point. See Swierkiewicz, 534 U.S. at 514, 122 S.Ct. 992 (challenges to the merits of a plaintiffs claim should be “dealt with [651]*651through summary judgment under Rule 56”); see generally Charles A. Sullivan & Lauren M. Walter, Employment Discrimination Law & Practice § 2.09[E] (2009). The similarly situated analysis typically occurs in the context of establishing a pri-ma facie case of discrimination, not at the 12(b)(6) stage. Haywood v. Locke, 387 Fed. Appx. 355, 358-59 (4th Cir. 2010). At this point, BNT has pleaded sufficient facts to justify an inference, plausibly and reasonably indulged, that the City treated it differently from the way it has treated non-minority businesses under arguably similar circumstances, and that it did so on account of race.
3.
Central to the district court’s analysis was its conclusion that since “the initial Resolution was approved in part because [BNT’s principals] are minorities, it is implausible that they were later denied a loan because of the same consideration.” Id. at *8. We disagree. We break no new ground in observing that it is not implausible that the City was willing to contract with BNT on one set of terms, but, on account of race, it was unwilling to contract with BNT on another set of terms, although nonminority firms might meet with approval under both regimes.
A claim similar to BNT’s was recognized in Williams v. Staples, Inc., 372 F.3d 662, 667-68 (4th Cir. 2004). The plaintiff, Williams, brought a § 1981 claim of discrimination after he was prevented from purchasing a printer cartridge at a Staples office supply and photocopying store. Id. at 665. When Williams presented a check, the clerk informed him that Staples did not accept out-of-state checks. Id. Later that day, a white customer was permitted to make a purchase using an out-of-state check. Id. at 666. The disparate treatment was replicated by a black and white tester.
Id. We concluded that Williams had presented sufficient evidence to establish that Staples’s refusal to take his check was a pretext for unlawful discrimination in violation of § 1981, id. at 670, even though Staples would sell to black customers if they did not use checks. Invidious discrimination steeped in racial stereotyping is no less corrosive of the achievement of equality than invidious discrimination rooted in other mental states.
We have previously admonished district courts, albeit in unpublished, non-prece-dential decisions, that imposing unique burdens or stereotypical expectations on an individual based on her membership in a protected group is illicit discrimination, even though the defendant may not discriminate consistently against every woman or minority under all conditions. See, e.g., Wagner v. Dillard Dep’t Stores, Inc., 17 Fed.Appx. 141, 151 (4th Cir. 2001) (per curiam) (affirming a district court decision finding that an employer’s stereotypical assumption that pregnant women will eventually require substantial absences from work violated Title VII). It is past the time when that admonishment should be given precedential force.
It is well established that an actor may consider another individual’s race or gender to be an asset in some circumstances but a motivation for unlawful discrimination in other circumstances. See, e.g., Price Waterhouse v. Hopkins, 490 U.S. 228, 257, 109 S.Ct. 1775, 104 L.Ed.2d 268 (1989) (plurality opinion) (recognizing that stereotypical notions can play a role in a mixed-motive employment discrimination case, even when the suspect comments were made by individuals who supported promoting the defendant) (superseded on other grounds). Indeed, it is unlikely today that an actor would explicitly discriminate under all conditions; it is much more likely that, where dis[652]*652crimination occurs, it does so in the context of more nuanced decisions that can be explained based upon reasons other than illicit bias, which, though perhaps implicit, is no less intentional. While a company may generally seek to hire women, it may also unfairly deny women positions once they become pregnant. While a school may affirmatively recruit minority students, the race of a student may simultaneously lead to harsher scrutiny when the individual has a disciplinary record. And while a lender may generally grant loans to African-American applicants, it may also view African-American borrowers as less creditworthy and more challenging risks than similarly situated white borrowers under some conditions. See, e.g., Stephen Ross & John Yinger, The Color of Credit: Mortgage Discrimination, Research Methodology, and Fair-Lending Enforcement (2002).
In reaching our conclusion, we note that discrimination claims are particularly vulnerable to premature dismissal because civil rights plaintiffs often plead facts that are consistent with both legal and illegal behavior, and civil rights cases are more likely to suffer from information-asymmetry, pre-discovery. See, e.g., Suzette M. Malveaux, The Jury (or More Accurately the Judge) Is Still Out for Civil Rights and Employment Cases Post-Iqbal, 57 N.Y.L. Sch. L. Rev. 719, 722-23 (2012-2013). There is thus a real risk that legitimate discrimination claims, particularly claims based on more subtle theories of stereotyping or implicit bias, will be dismissed should a judge Substitute his or her view of the likely reason for a particular action in place of the controlling plausibility standard. Such an approach especially treads through doctrinal quicksand when it is undertaken without the benefit of a developed record, one essential to the substantiation or refutation of common sense allegations of invidious discrimination. Af-firmance of the dismissal of the complaint in' this case, which catalogs numerous factual allegations beyond conclusory recitals of law, would establish a precedent that would inevitably lead to the premature dismissal of a host of other potentially meritorious discrimination claims where plaintiffs offer fulsome allegations similar to those invoked by BNT here.
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“[A] well-pleaded complaint may proceed even if it strikes a savvy judge that actual proof of those facts is improbable, and ‘that a recovery is very remote and unlikely.’ ” Twombly, 550 U.S. at 556, 127 S.Ct. 1955 (quoting Scheuer v. Rhodes, 416 U.S. 232, 236, 94 S.Ct. 1683, 40 L.Ed.2d 90 (1974)). Manifestly, the rule of Iqbal/Twombly was not intended to serve as a federal court door-closing mechanism for arguably weak cases, even assuming this case fits the description of “arguably weak.”9 Whether BNT will have a difficult time establishing the merits of its claim is of little import now. The question before us is “ ‘not whether [the defen[653]*653dant] will ultimately prevail’ ... but whether [the] complaint was sufficient to cross the federal court’s threshold.” Skinner v. Switzer, 562 U.S. 521, 529-30, 131 S.Ct. 1289, 179 L.Ed.2d 233 (2011) (quoting Swierkiewicz, 534 U.S. at 514, 122 S.Ct. 992) (citations omitted). We conclude simply that BNT has alleged sufficient factual matter, accepted as true, to “state a claim to relief that is plausible on its face.” See Twombly, 550 U.S. at 570, 127 S.Ct. 1955. No more was required of BNT to state a claim, and no more is required of us to so hold.
III.
For the reasons set forth above, the district court’s order dismissing the § 1981 claim asserted by BNT is reversed and this case is remanded for further proceedings.
REVERSED AND REMANDED