Lizalde v. Advanced Planning Services, Inc.

875 F. Supp. 2d 1150, 2012 WL 2374882, 2012 U.S. Dist. LEXIS 86967
CourtDistrict Court, S.D. California
DecidedJune 22, 2012
DocketCase No. 10-CV-834-AJB (RBB)
StatusPublished
Cited by1 cases

This text of 875 F. Supp. 2d 1150 (Lizalde v. Advanced Planning Services, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lizalde v. Advanced Planning Services, Inc., 875 F. Supp. 2d 1150, 2012 WL 2374882, 2012 U.S. Dist. LEXIS 86967 (S.D. Cal. 2012).

Opinion

ORDER DENYING DEFENDANTS’ MOTIONS TO DISMISS SECOND AMENDED COMPLAINT

ANTHONY J. BATTAGLIA, District Judge.

Now before the Court are several motions to dismiss this copyright infringement and breach of contract action. The Court found the motions suitable for decision on the written briefs. Local Civil R. 7.1(d). For the reasons stated below, the Court denies the motions to dismiss the Second Amended Complaint (“SAC”).

Background

Plaintiffs Raul Lizalde and VEBS, Inc. (“Plaintiffs”) filed a SAC against three groups of Defendants. When appropriate the Court refers to them collectively as “Defendants,” but at various points it is necessary to distinguish between the actors. “ICA Defendants” refers to the primary defendants — the corporate entity Independent Career Agency, Inc., and its principal, Michael Rodman. See SAC ¶¶ 25, 48, 51. The Court uses the term “APS Defendants” to refer to ICA’s affiliate, Advanced Planning Services, Inc., and its two principals, Jeff and Lori Roediger. Id. The third group is the “Insurance Agent Defendants” (or “Agents”). This group includes nine individuals (Beth Chalmers, Larry Chalmers, Charles Dzama, Miriam Feldman, Stan Friedman, Gus Gonzalez, Marilyn Miller, Robert Padilla, and Angela Parrish) and their companies (Chalmers Agency, Inc. and Premier Financial Solutions, LLC), who operate independent insurance firms throughout the United States.1 Id. ¶¶ 10-21, 26, 50.

Plaintiffs sell insurance products, including life insurance, annuities, and long-term care policies. SAC ¶¶ 27-28. Plaintiffs also have “an expert understanding of retirement programs for federal employees.” Id. Plaintiffs combined these two interests by designing an educational program to inform federal employees about their options for retirement benefits and financial [1153]*1153planning. Id. ¶ 29. Plaintiffs created, and registered copyrights, on a booklet and six power-point presentations. Id. & Exs. B, F, G. Plaintiffs refer to these materials as the “VEBS Program.” Plaintiffs contract with various federal agencies to present the information at workshops. Id. ¶ 29. After the presentation of the VEBS Program, Plaintiffs meet with individual employees and often sell them additional insurance products. Id. ¶ 30.

A. Three Contracts

In July 2008, Plaintiffs met with the ICA and APS Defendants to discuss a marketing venture involving the Insurance Agent Defendants. Id. ¶ 50. Ultimately, there are three related contracts, though each actor played a different role in the endeav- or and signed different contracts. The parties agreed to share any commissions earned from sales generated by the VEBS Program.

1. Marketing Agreement

The first of the three contracts is the Marketing Agreement. The Marketing Agreement established a direct contractual relationship between ICA Defendants and Plaintiffs. ICA Defendants agreed to locate, train, and support other insurance agents to generate additional business for Plaintiffs’ products and services. SAC Ex. D. Plaintiffs licensed the VEBS Program to ICA Defendants so that they, in turn, could distribute it to independent insurance agents who would generate sales to other retiring federal employees. Id. ¶ D.

By comparison, APS Defendants were involved in the discussions, but were not signatories to the Marketing Agreement. APS is an “insurance wholesaling firm” and a “master general agent” with several insurance companies. Id. ¶ 30. APS had an existing network of agents and companies who had their own insurance products to sell.

The final group, the Insurance Agent Defendants would pay an.initial fee to be trained on the VEBS Program, and a monthly fee to continue using Plaintiffs’ copyrighted materials in their own workshops to federal agencies.

With'this structure in mind and following further discussion, Plaintiffs executed the contract with ICA Defendants in October 2008. SAC Ex. D. Neither APS Defendants nor the Insurance Agent Defendants signed the Marketing Agreement.

The Marketing Agreement designated Plaintiffs’ copyrighted materials and other documents as “Confidential Information” that must be protected. E.g., id. ¶¶ B, C, 3-4, 11,13-19. Plaintiffs granted ICA Defendants the “exclusive license” to use the VEBS Program and to license the Confidential Information to its agents “subject to the condition that ICA enter into a Confidentiality Agreement with its Agents.” Id. ¶ 4; id. ¶ 11 (“ICA will not permit the use of Confidential Information by persons or Agents that are not authorized ... and have not entered into a Confidentiality Agreement with ICA”). “ICA agrees not to modify or create a derivative work of the Confidential Material without the prior consent of VEBS.” Id. ¶ 12. The Marketing Agreement imposed a duty on ICA “to protect VEBS Confidential Information” and to use it “only in pursuance of its business relationship with VEBS and its Agents.” Id. ¶ 14, 15 (“ICA will take all reasonable measures to avoid disclosure, dissemination or unauthorized use”), 16.

The Marketing Agreement had a three-year term, but the contract could be terminated upon thirty-days written notice. “In the event that VEBS terminates this Agreement, ICA shall have the, right to continue to use the Confidential Information with Agents already licensed by it and [1154]*1154agrees to continue to pay VEBS override commissions.” Id. ¶ 6. Upon termination, ICA agreed to provide a list of Agents with existing licenses, but promised to “no longer use the Confidential Information in regard to any additional Agents.” Id.

The Marketing Agreement further provided that even if the parties terminated the contract, certain provisions governing confidentiality “expressly survive.” Id. ¶ 22. Among the surviving provisions, ICA promised not to permit the use of Confidential Information by unauthorized agents and promised to split commissions and renewals generated under the Marketing Agreement. Id. ¶¶ 11,13,14.

In addition, the Marketing Agreement included an arbitration clause of “[a]ny dispute arising out of or related to this Agreement.” Id. ¶ 31; accord id. ¶ 14.

2. Confidentiality Agreements

With the possible exception of Dzama and Beth Chalmers, each of the named Insurance Agent Defendants signed the required Confidentiality, Nondisclosure, and Ownership of Intellectual Property Agreement (hereinafter “Confidentiality Agreement”) with Plaintiffs and ICA.2 SAC Exs. C-l to C-10. In addition, Rod-man and Jeff and Lori Roediger signed a Confidentiality Agreement. Id.

As the title suggests, this agreement protected Plaintiffs’ confidential and copyrighted material. It was drafted by ICA. SAC ¶ 37. The Confidentiality Agreement designated both Plaintiffs and ICA Defendants as the party “disclosing” the Confidential Information to each Agent, who was the “receiving” party of the VEBS Program. It specified that “Receiving Party may use Confidential Information only in pursuance of its business relationship with the Disclosing Party.” SAC Ex. C-2 ¶ 2.

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Bluebook (online)
875 F. Supp. 2d 1150, 2012 WL 2374882, 2012 U.S. Dist. LEXIS 86967, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lizalde-v-advanced-planning-services-inc-casd-2012.