FTC v. ZAAPPAAZ

CourtCourt of Appeals for the Fifth Circuit
DecidedJune 16, 2025
Docket24-20234
StatusPublished

This text of FTC v. ZAAPPAAZ (FTC v. ZAAPPAAZ) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
FTC v. ZAAPPAAZ, (5th Cir. 2025).

Opinion

Case: 24-20234 Document: 75-1 Page: 1 Date Filed: 06/16/2025

United States Court of Appeals for the Fifth Circuit ____________ United States Court of Appeals Fifth Circuit

FILED No. 24-20234 June 16, 2025 ____________ Lyle W. Cayce Federal Trade Commission, Clerk

Plaintiff—Appellee,

versus

ZAAPPAAZ, L.L.C., agent of WBpromotion.com, agent of WB Promotions, Inc., doing business as Wrist-Band.com, doing business as Customlanyard.net; Azim Makanojiya,

Defendants—Appellants. ______________________________

Appeal from the United States District Court for the Southern District of Texas USDC No. 4:20-CV-2717 ______________________________

Before Dennis, Haynes, and Engelhardt, Circuit Judges. Haynes, Circuit Judge: The Federal Trade Commission (“FTC”) alleges that Defendants (collectively, “Zaappaaz”) engaged in unfair and deceptive trade practices. After a bench trial, the district court found them liable for $37,549,472.14 in damages. We AFFIRM in part, VACATE in part, and REMAND for further proceedings consistent with this opinion. Case: 24-20234 Document: 75-1 Page: 2 Date Filed: 06/16/2025

No. 24-20234

I. Background Zaappaaz is an online retailer. Azim Makanojiya is its founder, president, and director. During the COVID-19 pandemic, Zaappaaz began selling personal protective equipment (“PPE”). It shipped PPE from a supplier in China to Texas and from there to its customers. Zaappaaz advertised the PPE on its websites, making claims like: “GUARANTEED TO SHIP TODAY,” “IN STOCK – SHIPS SAME DAY,” and “ALL PRODUCTS IN STOCK READY TO SHIP.” Zaappaaz also emailed customers that its PPE products were “FULLY IN STOCK, READY TO SHIP SAME DAY AND DELIVER IN 24 HOURS.” Zaappaaz provided customers the option to pay an additional fee to receive their order by a particular delivery date. Despite its guarantees, Zaappaaz was largely unable to ship PPE equipment the same day an order was placed, and customers did not receive the products they ordered by the promised delivery date, even if they paid for rush shipping. Numerous customers complained. To the extent Zaappaaz responded to those complaints, it consistently told customers that their orders would ship soon and that refunds were unavailable for PPE products. The FTC sued Zaappaaz for these alleged misrepresentations under §§ 13(b) and 19 of the FTC Act, 15 U.S.C. §§ 53(b) and 57b; and the Mail, Internet, or Telephone Order Merchandise Rule, 16 C.F.R. Part 435. At the close of discovery, the FTC moved for summary judgment on all of its claims. The FTC requested $37,549,472.14 in damages, representing “the total of all revenue Defendants received from late or unshipped PPE orders from March to December 2020, minus any refunds or chargebacks issued for those orders.” The magistrate judge recommended partially granting summary judgment as to Zaappaaz’s liability but determined that fact issues remained as to damages and injunctive relief. The magistrate judge noted

2 Case: 24-20234 Document: 75-1 Page: 3 Date Filed: 06/16/2025

that “the FTC has presented no basis for the Court to conclude that a full refund to every customer who received a late shipment is necessary to redress the injury.” The magistrate judge explained that, while “some customers may have had no need for PPE that arrived later than Zaappaaz promised,” there was no evidence to conclude that “this was the case for every customer who received a late shipment.” The district court adopted the magistrate judge’s report and recommendation over objections from both parties. The FTC subsequently moved under Federal Rule of Civil Procedure 56(g) to deem certain facts established and narrow the issues for trial. The district court granted the motion. In doing so, it deemed the following established: (1) Zaappaaz’s net revenue from late and/or undelivered shipments of PPE was $37,549,472.14, and (2) as a subset of that $37,549,472.14, Zaappaaz’s net revenue from undelivered and unrefunded PPE was $12,241,035.69. Three days before the bench trial, the district court issued a pre-trial order clarifying what issues were resolved and what needed to be determined at trial. The district court ruled that (1) the FTC was entitled to a presumption that Zaappaaz’s customers actually relied on its widely disseminated misrepresentations; (2) Zaappaaz had not rebutted this presumption with argument or evidence; and (3) the FTC had established consumer injury as a result. Additionally, the district court concluded that the FTC had shown that $12,241,035.69—representing Zaappaaz’s net revenue from undelivered and unrefunded PPE—was necessary to redress consumer injuries. The only remaining issues for trial were whether to grant injunctive relief and “[w]hether the FTC [could] show by a preponderance of evidence if some amount of monetary relief—less than full refunds—[was] necessary to redress the injury of consumers who received late delivered orders.”

3 Case: 24-20234 Document: 75-1 Page: 4 Date Filed: 06/16/2025

Following the bench trial, the district court awarded the FTC a total of $37,549,472.14 in damages against Zaappaaz. 1 The district court explained that $12,241,035.69 was necessary to fully compensate “consumers who paid for PPE but received nothing” and that $25,308,436.45 was necessary to fully compensate “consumers who received late-shipped goods.” The district court acknowledged that some consumers who received late orders may have been satisfied with their orders, so it implemented a redress plan for the $25,308,436.45 portion of the award. Under the redress plan, the FTC would hold that portion of the award in an escrow account, and consumers could seek refunds directly from the FTC. After 120 days, any unclaimed funds would be returned to Zaappaaz, minus the costs of administering the escrow account. Zaappaaz timely appealed. II. Jurisdiction The district court exercised jurisdiction under 28 U.S.C. § 1331, and we have jurisdiction over its final order under 28 U.S.C. § 1291. III. Discussion Zaappaaz challenges the district court’s award of $37,549,472.14. That total is comprised of two distinct segments: $12,241,035.69 for consumers who paid for orders that they never received, and $25,308,436.45 for consumers who received their orders late. A. Reliance Before turning to the two distinct monetary awards, we resolve a threshold question about reliance. Zaappaaz contends that the district court

_____________________ 1 The district court also issued a permanent injunction against Zaappaaz. On appeal, Zaappaaz does not challenge the permanent injunction, so we need not address that aspect of the judgment.

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erred by applying a rebuttable presumption of consumer reliance to support consumer injury under 15 U.S.C. § 57b(b). As the FTC points out, each of our sister circuits that has addressed this question, or a similar one, applies the same rebuttable presumption that the district court applied here. See FTC v. Am. Screening, LLC, 105 F.4th 1098, 1102–05 (8th Cir.

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FTC v. ZAAPPAAZ, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ftc-v-zaappaaz-ca5-2025.