Elevacity U.S., LLC v. Schweda

District Court, E.D. Texas·Decided August 26, 2022·No. 4:22-cv-00042·Unknown

Opinion

United States District Court EASTERN DISTRICT OF TEXAS SHERMAN DIVISION

ELEVACITY U.S., LLC § d/b/a THE HAPPY CO. f/k/a § ELEPENEURS U.S., LLC d/b/a § ELEPRENEURS, LLC, § § Plaintiff, § § Civil Action No. 4:22-CV-00042 v. § Judge Mazzant § BRIAN CHRISTOPHER SCHWEDA, JR., §

Defendant

MEMORANDUM OPINION AND ORDER

Pending before the Court is Defendant’s 12(b)(2) Motion to Dismiss (Dkt. #6). Having considered the motion and the relevant pleadings, the Court finds that the motion should be DENIED. BACKGROUND This case arises out of the business relationship between Plaintiff Elevacity U.S., LLC d/b/a The Happy Co., f/k/a Elepreneurs U.S., LLC d/b/a Elepreneurs, LLC (“Elevacity”) and Defendant Brian Christopher Schweda, Jr. (“Schweda”). Elevacity is a Texas limited liability company with its principal office in Plano, Collin County, Texas (Dkt. #1 ¶ 2). Elevacity sells and markets “various health, wellness and happiness products and services through a direct sales community of independent contractors[,]” also known as distributors or brand partners (Dkt. #1 ¶ 8). Elevacity’s distributors market and sell the company’s products and “recruit additional individuals into the Elevacity Distributor system to further promote and sell products and services to” potential customers (Dkt. #1 ¶ 9). Schweda is a Louisiana resident who is a former Elevacity distributor. I. Schweda Joins Elevacity and Agrees to Elevacity’s Agreements In 2017, Schweda joined Elevacity’s business as a distributor (Dkt. #1 at p. 4). On October 4, 2018, Schweda agreed to and accepted three essential documents (pursuant to an electronic verification system process) governing his work with Elevacity: (i) the Elepreneur Agreement;

(ii) the Policies and Procedures of Eleprenuers LLC, and (iii) the Elepreneurs Social Media and Online Policy Guide (collectively the “Prior Agreements”) (Dkt. #1 ¶ 13). To accept and agree to the Prior Agreements, distributors, including Schweda, underwent the following standard process: (i) logging in to the Elevacity computer system to access the distributor’s “Back-Office”1; (ii) reading the Prior Agreements; and (iii) manually agreeing to the Prior Agreements by clicking the mouse to place a check-mark in a box accepting all of the terms and conditions of the Prior Agreements (Dkt. #1 ¶ 14). If a distributor did not complete this process, that distributor would not be able to proceed to access their Back-Office (Dkt. #1 ¶ 14). A. The Prior Agreements Are Amended

The Policies and Procedures of Elepreneurs, LLC stated that “Amendments and changes will be communicated to Elepreneurs through official Company publications, including posting on the website or by electronic mail. Amendments are effective and binding on all Elepreneurs five days after publication” (Dkt. #1, Exhibit 2 at p. 36). According to Elevacity, it “considered ‘posting on ‘the website or by electronic mail’’ to include posting to a distributor’s Back-Office” (Dkt. #1 ¶ 15). In 2021, Elevacity posted its Independent Brand Partner Agreement and Policies and Procedures (collectively, the “Amended Agreements”) to its distributors’ Back-Offices (Dkt. #1 ¶ 17). However, according to Schweda, the Amended Agreements were placed in a

1 At Elevacity, Back-Office is the primary portal for distributors to order more product and keep track of sales figures (Dkt. #1 ¶ 14). remote section of Back-Office and nothing in Back-Office informed distributors that the agreements were amended (Dkt. #6, Exhibit 1 ¶¶ 18–19). Further, according to Schweda, Elevacity never “communicated” to him that the Prior Agreements were revised (Dkt. #6, Exhibit 1 ¶ 8). For instance, Elevacity never sent him an email, alert, or any other type of notification that informed him that the documents had been amended (Dkt. #6, Exhibit 1 ¶ 8).

The Amended Agreements contain various provisions stating that Elevacity’s distributors (i) cannot solicit other distributors to leave Elevacity or otherwise terminate their relationship with Elevacity, (ii) use a social media site to draw inquiries from other distributors about a new network marketing company, or (iii) disparage Elevacity by making negative comments (Dkt. #1 ¶ 19). For example, under Section 12 of the Independent Brand Partner Agreement, distributors are prohibited, while they are distributors for Elevacity and for twelve months afterward, from recruiting any other Elevacity distributor for any other direct selling or network marketing business (Dkt. #1, Exhibit 5 ¶ 12). Under the Agreement, “recruiting” includes: (i) “communicating information or offering to provide information about another direct selling, network marketing, or

social selling business” to another Elevacity distributor; (ii) “posting or messaging information” about such a company on a social media site the distributor has also used to promote their Elevacity business; (iii) or “tagging” other Elevacity distributors in such posts (Dkt. #1, Exhibit 5 ¶ 12). Additionally, during this same term, distributors may not use such social media accounts in any way that may “reasonably be foreseen” to draw inquiries from other Elevacity distributors to other direct selling or network marketing businesses or products (Dkt. #1, Exhibit 5 ¶ 12). Further, the Independent Brand Partner Agreement, like the Prior Agreements, references Texas in several provisions. For example, Section 16 of the Independent Brand Partner Agreement provides: This Agreement shall be governed by the laws of the State of Texas without reference to its conflict of laws rules. Except as set forth in the P&P, all claims and disputes relating to this Agreement, the rights and obligations of the parties, or any other claims or causes of actions relating to the performance of either party under this Agreement and/or Brand Partner’s purchase of products shall be settled totally and finally by arbitration in Collin County, Texas, in accordance with the Federal Arbitration Act and the Commercial Rules of the American Arbitration Provision

(Dkt. #1, Exhibit 5 ¶ 16). Further, the notice provision in Section 18 ties the definition of “business day” to a legal holiday in the State of Texas (Dkt. #1, Exhibit 5 ¶ 16). B. Schweda’s Work with Elevacity and Subsequent Resignation from the Company

After enrolling as a distributor for Elevacity, Schweda operated his distributorship in Louisiana (Dkt. #6, Exhibit 1 at p. 2). Schweda allegedly used his Facebook page to conduct his business—both marketing Elevacity products and recruiting additional distributors through the platform (Dkt. #1 ¶ 18). Further, as part of his work, Schweda recruited a significant number of individuals into the Elevacity distributor system to work in his “down-line” and grew that “down- line” (Dkt. #13 at p. 5). The two biggest distributors in Schweda’s “down-line” are Texas residents, Ricky Durant (“Durant”) and Ian Prather (“Prather”) (Dkt. #13 at p. 5). However, according to Schweda, he did not direct any marketing efforts to Texas residents or solicit Texas residents to join Elevacity (Dkt. #6, Exhibit 1 at p. 2).2 Schweda operated his distributorship with Elevacity until December 17, 2021, the date on which he resigned (Dkt. #1 ¶ 20). Following Schweda’s resignation, Schweda allegedly began marketing and promoting different products, including an “energizing” coffee product, on social

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