Elevacity U.S., LLC v. Schweda

District Court, E.D. Texas·Decided October 12, 2022·No. 4:22-cv-00042·Unknown

Opinion

United States District Court EASTERN DISTRICT OF TEXAS SHERMAN DIVISION

ELEVACITY U.S., LLC d/b/a THE HAPPY § CO. f/k/a ELEPRENEURS U.S., LLC d/b/a § ELEPRENEURS, LLC, § § Plaintiff, § Civil Action No. 4:22-CV-00042 § Judge Mazzant v. § § BRIAN CHRISTOPHER SCHWEDA, JR., §

Defendant.

MEMORANDUM OPINION AND ORDER Pending before the Court is Defendant Brian Christopher Schweda’s 12(b)(6) Motion to Dismiss (Dkt. #10). Having considered the motion and the relevant pleadings, the Court finds that the motion should be DENIED. BACKGROUND This case arises out of the business relationship between Plaintiff Elevacity U.S., LLC d/b/a The Happy Co., f/k/a Elepreneurs U.S., LLC d/b/a Elepreneurs, LLC (“Elevacity”) and Defendant Brian Christopher Schweda, Jr. (“Schweda”). Elevacity sells and markets “various health, wellness and happiness products and services through a direct sales community of independent contractors[,]” also known as distributors or brand partners (Dkt. #1 ¶ 8). Elevacity’s distributors market and sell the company’s products and “recruit additional individuals into the Elevacity Distributor system to further promote and sell products and services to” potential customers (Dkt. #1 ¶ 9). I. Schweda Joins Elevacity and Agrees to Elevacity’s Agreements On October 4, 2018, Schweda agreed to and accepted three essential documents (pursuant to an electronic verification system process) governing his work with Elevacity: (i) the Elepreneur Agreement; (ii) the Policies and Procedures of Eleprenuers LLC, and (iii) the Elepreneurs Social

Media and Online Policy Guide (collectively, the “Prior Agreements”) (Dkt. #1 ¶ 13). To accept and agree to the Prior Agreements, distributors, including Schweda, underwent the following standard process: (i) logging in to the Elevacity computer system to access the distributor’s “Back- Office”;1 (ii) reading the Prior Agreements; and (iii) manually agreeing to the Prior Agreements by clicking the mouse to place a check-mark in a box accepting all of the terms and conditions of the Prior Agreements (Dkt. #1 ¶ 14). If a distributor did not complete this process, then that distributor would not be able to proceed to access their Back-Office (Dkt. #1 ¶ 14). A. The Prior Agreements Are Amended The Policies and Procedures of Elepreneurs, LLC stated that, “[a]mendments and changes will be communicated to Elepreneurs through official Company publications, including posting on

the website or by electronic mail. Amendments are effective and binding on all Elepreneurs five days after publication” (Dkt. #1, Exhibit 2 at p. 36). According to Elevacity, it “considered posting on ‘the website or by electronic mail’ to include posting to a distributor’s Back-Office” (Dkt. #1 ¶ 15). In 2021, Elevacity posted its Independent Brand Partner Agreement and Policies and Procedures (collectively, the “Amended Agreements”) to its distributors’ Back-Offices (Dkt. #1 ¶ 17). The Amended Agreements contain various provisions stating that Elevacity’s distributors (i) cannot solicit other distributors to leave Elevacity or otherwise terminate their relationship with

1 At Elevacity, Back-Office is the primary portal for distributors to order more product and keep track of sales figures (Dkt. #1 ¶ 14). Elevacity, (ii) use a social media site to draw inquiries from other distributors about a new network marketing company, or (iii) disparage Elevacity by making negative comments (Dkt. #1 ¶ 19). For example, under section 12 of the Independent Brand Partner Agreement, distributors are prohibited, while they are distributors for Elevacity and for twelve months afterward, from

recruiting any other Elevacity distributor for any other direct selling or network marketing business (Dkt. #1, Exhibit 5 ¶ 12). Under the Agreement, “recruit” includes: (i) “communicating information or offering to provide information about another direct selling, network marketing, or social selling business” to another Elevacity distributor; (ii) “posting or messaging information” about such a company on a social media site the distributor has also used to promote their Elevacity business; (iii) or “tagging” other Elevacity distributors in such posts (Dkt. #1, Exhibit 5 ¶ 12). Additionally, during this same term, distributors may not use such social media accounts in any way that may “reasonably be foreseen” to draw inquiries from other Elevacity distributors to other direct selling or network marketing businesses or products (Dkt. #1, Exhibit 5 ¶ 12). B. Schweda’s Work with Elevacity and Subsequent Resignation from the Company

After enrolling as a distributor for Elevacity, Schweda allegedly used his Facebook page to conduct his business—both marketing Elevacity products and recruiting additional distributors through the platform (Dkt. #1 ¶ 18). Many different distributors followed and interacted with Schweda through his Facebook, and several current and former distributors continue to follow and interact with him on his Facebook page (Dkt. #1 ¶ 18). Schweda operated his distributorship with Elevacity until December 17, 2021, the date on which he resigned (Dkt. #1 ¶ 20). Following Schweda’s resignation, Schweda allegedly began marketing and promoting different products, including an “energizing” coffee product, on social media (Dkt. #1 ¶ 21). More specifically, Elevacity alleges that Schweda made a variety of Facebook posts, which were aimed at promoting his new marketing venture (Dkt. #1 ¶ 27). Further, according to Elevacity, former Elevacity distributors commented on the posts and joined Schweda’s new venture (Dkt. #1 ¶¶ 22–27). On January 20, 2022, Elevacity filed suit against Schweda, asserting claims for breach of contract and tortious interference with existing contracts (Dkt. #1). On March 12, 2022, Schweda

filed his 12(b)(6) motion to dismiss, arguing that Elevacity’s tortious-interference claim should be dismissed (Dkt. #10). On March 29, 2022, Elevacity filed its response (Dkt. #14). Shortly after, Schweda filed his reply (Dkt. #16), and Elevacity filed its sur-reply (Dkt. #20). LEGAL STANDARD The Federal Rules of Civil Procedure require that each claim in a complaint include a “short and plain statement . . . showing that the pleader is entitled to relief.” FED. R. CIV. P. 8(a)(2). Each claim must include enough factual allegations “to raise a right to relief above the speculative level.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). A Rule 12(b)(6) motion allows a party to move for dismissal of an action when the complaint fails to state a claim upon which relief can be granted. FED. R. CIV. P. 12(b)(6). When

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