Bryant v. Avado Brands, Inc.

100 F. Supp. 2d 1368, 2000 WL 861844
CourtDistrict Court, M.D. Georgia
DecidedJune 23, 2000
DocketNo. 3:97-CV-83(DF)
StatusPublished
Cited by10 cases

This text of 100 F. Supp. 2d 1368 (Bryant v. Avado Brands, Inc.) is published on Counsel Stack Legal Research, covering District Court, M.D. Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bryant v. Avado Brands, Inc., 100 F. Supp. 2d 1368, 2000 WL 861844 (M.D. Ga. 2000).

Opinion

ORDER

FITZPATRICK, Chief Judge.

The Defendants in the above styled action have filed a renewed Motion to Dismiss, contending that the Plaintiffs’ Amended Complaint fads to meet the standards set forth in the Private Securities [1371]*1371Litigation Reform Act (“PSLRA”), 15 U.S.C. § 78u-4(b). The Plaintiffs filed this class action suit under § 10(b) of the 1934 Securities and Exchange Act (“the Exchange Act”), 15 U.S.C. § 78j(b) and Securities and Exchange Commission Rule 10b-5, 17 C.F.R. § 240.10b-5 (1998), as well as § 20(a) of the Exchange Act, 15 U.S.C. § 78t. The Plaintiffs claim that the Defendants, on numerous occasions, misrepresented the company’s financial status as well as its earnings projections. After extensive briefing by both sides, the Court initially denied the Defendants’ motion; however, because the case required the Court to visit issues that have been the source of much disagreement at both the district and circuit court level, the Court granted the Defendants’ request for an interlocutory appeal. Having now been provided with some guidance in applying the PSLRA, the Court is now, on remand, asked to revisit the Defendants’ motion. For the reasons that follow, that motion is granted.

FACTUAL BACKGROUND

At all relevant times, Apple South, Inc. (“APSO”), was a company traded publicly on the National Securities Dealers Automated Quotations (“NASDAQ”) market.1 The corporation owned and operated several restaurant chains, including “Don Pablo’s,” “Harrigan’s,” “Tomato Rumba’s,” “Gianni’s Little Italy,” and “Applebee’s Neighborhood Grill and Bar.” Defendant Thomas Dupree, Jr. served as APSO’s Chief Executive Officer; Defendant Erich J. Booth served as the company’s Chief Financial Officer; and Defendants Frazier, Redus, and McLeod served as high-level officials with the company during the class period, which the Complaint defines as May 26, 1995 through September 24, 1996.

By all accounts, APSO pursued an aggressive expansion plan during the class period. In May of 1995, APSO acquired 18 additional “Applebee’s” restaurants in the Midwest from the Marcus Corporation. The Plaintiffs’ amended complaint contends that this acquisition ultimately hurt APSO’s business, as did its earlier acquisition of the “Tomato Rumba’s” restaurant chain. The Marcus units were particularly harmful, Plaintiffs contend, because they forced the company to pull managers from their existing stores in order to make up for shortages at the acquired units.

According to the Plaintiffs, because of APSO’s internal reporting system, the company’s upper management knew that these two acquisitions were creating serious problems that would eventually impact the company’s earnings per share (“EPS”). Notwithstanding such problems, however, the Plaintiffs say that the Defendants failed to acknowledge these problems in order to inflate APSO’s stock price. By continuing to paint a rosy picture, the Defendants allegedly were able to finance other acquisitions and reduce their bank debt.

According to the Plaintiffs, the integration of the Marcus units resulted in high managerial turnover. This in turn forced APSO to transfer experienced staff from its core units in the Southeast in order to cover up for deficiencies in the Midwest. When relocated managers were unable to reach optimal profit margin levels at the new stores, the company reacted by terminating employees and slashing variable costs in order to meet short-term EPS estimates. The Plaintiffs contend that the Defendants knew that this short-term focus would inevitably result in decreased repeat business, thereby undercutting the company’s long-term well-being. Meanwhile, as problems mounted and costs were being cut, Plaintiffs allege that the Defendants continued to profess their planned expansion despite the fact that the negative information they possessed would [1372]*1372have made it clear that such a growth model was not viable.

In addition to allegedly concealing problems with acquired stores, Defendants allegedly made affirmative misrepresentations about the company’s future direction. For instance, APSO claimed that the new territories acquired in the Marcus transaction would enable EPS to grow by 30% over the ensuing five years. According to the Plaintiffs, the Defendants continued to paint a glowing picture of the growth potential of these new stores in order to keep the price 'of APSO stock high enough to facilitate the company’s planned expansion without diluting the value of Defendants’ holdings. During the class period, the Plaintiffs claim that APSO sold $125 million in debt securities; furthermore, Defendants Frazier, Redus, and McLeod allegedly sold more than $19.6 million of their personal holdings in APSO.2

Plaintiffs insist that the Defendants’ omissions and misrepresentations played a role in the events that took place between May 26, 1995 and September 24, 1996, when the company’s stock price rose from its initial price of $15.25 per share to an all-time high of $28.25 per share in May of 1996. On September 24, 1996 (the close of the class period), Defendants announced that: (1) Apple South’s acquisition of the Midwestern stores and related franchise territories from the Marcus Corporation had negatively impacted APSO’s business; (2) 1996 EPS would not reach the 30-35% growth forecasted and would likely not exceed the company’s 1995 EPS; and (3) APSO was scaling back its 1996 and 1997 expansion plans. Shortly after the announcement, the price of APSO stock fell by 40% to $12.25 per share.

PROCEDURAL BACKGROUND

Accepting Plaintiffs’ well-pleaded facts as true, this Court initially denied the Defendants’ Motion to Dismiss. Because the Court’s opinion involved questions about the interpretation of the PSLRA upon which there existed a substantial difference of opinion, the Court granted Defendants’ request for certification to file an interlocutory appeal. The Eleventh Circuit accepted this Court’s certification, and in reviewing the Court’s decision, the Eleventh Circuit found that the Court had incorrectly applied the heightened pleading standard under the PSLRA. The Court then remanded the case to this Court for further consideration in light of the panel’s decision. See Bryant v. Avado Brands, Inc., 187 F.3d 1271, 1287 (11th Cir.1999).

DISCUSSION

Defendants have now asked the Court to revisit their original Motion to Dismiss. Based on the Eleventh Circuit’s decision on appeal, the Defendants contend that the Plaintiffs’ complaint fails to satisfy the standards set forth in the PSLRA. Plaintiffs dispute this contention, but argue that if dismissal would be necessary, they should be granted leave to amend the complaint. The Court will consider those issues in turn.

I MOTION TO DISMISS

Plaintiffs bring this suit under § 10(b) of the Exchange Act, 15 U.S.C. § 78j

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Bluebook (online)
100 F. Supp. 2d 1368, 2000 WL 861844, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bryant-v-avado-brands-inc-gamd-2000.