BRUCE-TERMINIX COMPANY v. THE TERMINIX INTERNATIONAL COMPANY LIMITED PARTNERSHIP

CourtDistrict Court, M.D. North Carolina
DecidedMarch 1, 2023
Docket1:20-cv-00962
StatusUnknown

This text of BRUCE-TERMINIX COMPANY v. THE TERMINIX INTERNATIONAL COMPANY LIMITED PARTNERSHIP (BRUCE-TERMINIX COMPANY v. THE TERMINIX INTERNATIONAL COMPANY LIMITED PARTNERSHIP) is published on Counsel Stack Legal Research, covering District Court, M.D. North Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
BRUCE-TERMINIX COMPANY v. THE TERMINIX INTERNATIONAL COMPANY LIMITED PARTNERSHIP, (M.D.N.C. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF NORTH CAROLINA

BRUCE-TERMINIX COMPANY, ) ) Plaintiff, ) ) v. ) 1:20-CV-962 ) THE TERMINIX INTERNATIONAL ) COMPANY LIMITED ) PARTNERSHIP and TERMINIX ) GLOBAL HOLDINGS, INC., ) ) Defendants. ) MEMORANDUM OPINION AND ORDER Catherine C. Eagles, District Judge. The matter is before the Court on cross-motions for summary judgment in this business dispute arising from an alleged breach of contract. There are no undisputed material facts and a trial is not necessary. I. The Undisputed Facts The record shows the following undisputed facts. In 1975, Terminix International, Inc. (TII) held all rights to the Terminix name, brand, and pest control system known as the Terminix System. No other entity at that time or at any later time through the present had or has any rights to use the Terminix name, brand, or system other than through TII. All parties to this litigation and their subsidiaries and related entities acquired their rights to use or license the Terminix name, brand, and system through TII. Also in 1975, Bruce and TII entered into a valid contract that gives Bruce an exclusive license to use the Terminix name, brand, and system in 17 counties in North Carolina. See Doc. 1-1 at 4–5, 9, 20; Doc. 86 at ¶¶ 3–4. The License Agreement allowed

TII to assign its rights, Doc. 1-1 at 13 § XII/A, and the defendant Terminix International Company Limited Partnership (Terminix) is the successor in interest to TII’s rights and obligations under the 1975 License Agreement. See Doc. 60-1 at 3. Terminix is bound by this contract, and in material part so are all its successors, assignees, and related entities: none of them have any rights to the Terminix name, brand, or system except

through TII and Terminix. Under the License Agreement, Terminix agreed that it “will not itself establish, nor will it license another to establish, within [Bruce’s service area], a location from which to operate a Terminix System,” Doc. 1-1 at 9 § VII/A, and that it “will not license another to establish, nor will [Terminix] itself establish, within [Bruce’s service area], a

location from which to operate a business similar to the Terminix System, under a name other than TERMINIX.” Id. at 9 § VII/B.1 The License Agreement defines the Terminix System to include the “experience, skill and special techniques and know-how in a business . . . of rendering termite and other pest control and related services.” Id. at 4. Throughout the License Agreement, the parties explicitly and implicitly recognize the

value of the Terminix trademark, tradename, reputation, and good will, along with the

1 There was one exception related to Sears, but even then Bruce had a right of first refusal. Doc. 1-1 at 9 § VII/B. value of the Terminix System and instructional materials for providing termite and pest control services. See, e.g., Doc. 1-1 at 4, 6 § III/C. In 1986, ServiceMaster acquired Terminix. Doc. 89-1 at ¶ 2. Later, it reorganized

into the following corporate structure: ServiceMaster is now known as Terminix Global Holdings, Inc. (TGH), id. at ¶ 13; TGH is the ultimate parent company of The Terminix Company, LLC; The Terminix Company, LLC wholly owns TMX Holdco, Inc.; and The Terminix Company, LLC and TMX Holdco, Inc. are the corporate partners of Terminix. Doc. 90-5; Doc. 88-2 at 4.

Between 1975 and 2018, neither Terminix nor any related entity owned by its parent company operated another pest control business in Bruce’s exclusive territory. In 2018 and 2019, ServiceMaster, acting through subsidiaries, acquired two entities involved in pest control: Copesan and Gregory Pest Solutions. Doc. 89-1 at ¶¶ 3–5; see Doc. 90-5. Gregory and Copesan are now wholly owned by TMX Holdco, Inc. Doc.

88-2 at 4; see Doc. 90-5. Copesan is a management company that contracts with local pest control providers to provide pest control services to Copesan’s customers. Doc. 89-1 at ¶ 8. It targets customers within Bruce’s service area, Doc. 88-18 at 13,2 and neither TGH nor Terminix has told Copesan’s salespeople that there are sales restrictions within Bruce’s service

area. Id. at 13–14. To some extent, Copesan works with “national accounts” on behalf of

2 The Court has used the pagination appended by the CM-ECF system for this and other deposition cites, not the internal pagination used by the court reporters transcribing the deposition. Terminix, id. at 6–7, 17–18; these are Terminix accounts for commercial customers with properties in multiple locations like chain stores. Doc. 88-17 at 12–13; Doc. 86 at ¶ 16. At least one Terminix employee who works with national accounts lists

“Terminix/Copesan” in her email signature block. See Doc. 88-12 at 2 (showing email from National Account Executive of Terminix with co-branded signature block); Doc. 88-18 at 8 (noting the National Account Executive manages national accounts). Other Copesan salespeople have cobranded email signature blocks, see Doc. 88-18 at 17, but there is no evidence that they have used the cobranded signature blocks in Bruce’s

exclusive territory to service non-national account customers. Copesan has, however, used the Terminix brand in Bruce’s territory at least once by copying and modifying the terms of a proposal by Bruce to a potential non-national account customer and resubmitting it to that customer under the name of “Copesan/Terminix.” Doc. 86 at ¶ 27; see Doc. 86-11 at 5–19 (comparing the two

proposals). Bruce notified Terminix that Copesan used the Terminix name within Bruce’s exclusive territory, Doc. 86 at ¶ 28, see Doc. 86-11 at 2–3, but Terminix refused to make Copesan withdraw the bid. Doc. 86 at ¶ 28; see Doc. 86-12 at 2. Before it was acquired by ServiceMaster, Gregory provided pest control services to customers throughout the southeastern United States. Doc. 89-1 at ¶ 4. Gregory no

longer exists outside of the Carolinas; it has become part of the Terminix brand. See Doc. 88-19 at 13–14. While Gregory does not own or lease a physical location within Bruce’s exclusive territory, Doc. 89-1 at ¶ 11, Gregory employs technicians who provide services to customers within Bruce’s exclusive territory. Doc. 88-2 at 6–9; see Doc. 89-1 at ¶ 4. And when Copesan makes a sale in Bruce’s service area, Gregory provides the services. Doc. 88-18 at 14. Terminix handles Gregory’s recruiting needs and screens applicants for

employment. Doc. 88-19 at 19–20. Gregory has used the Terminix name in job postings at least twice within Bruce’s exclusive territory. Doc. 86 at ¶¶ 23–24; Doc. 88-16 at 40, 43–44; Doc. 88-19 at 20; see Doc. 86-6 (July 2022 post advertising that Gregory employees will “be the face of Terminix to [the] local community”); Doc. 98-1 at ¶¶ 4–8 (discussing similar post in January 2023).3

Once hired, Gregory employees have access to Aspire, which is Terminix’s confidential training program, see Doc. 88-19 at 11, 26, Doc. 88-16 at 27, Doc. 86 at ¶¶ 6–9, and to Terminix Nation which is the “intranet site for Terminix” and contains sales, marketing, and other training materials. Doc. 88-16 at 16–17, 35–36. Gregory also has access to the benefits of “Terminix fleet deals and services.” Doc. 88-19 at 12.

Gregory uses Terminix’s four-step tick treatment method, the Tick Defend System, with “Gregory-branded marketing materials.” Doc. 88-16 at 32–35, 37–38; compare Doc. 88-10 at 15 (Terminix’s Tick Defend System), with Doc. 88-11 at 3 (Gregory’s Tick

3 Bruce moved to supplement the record to include this declaration from Burns Blackwell. Doc. 98. The Court will grant the motion. See Fed. R. Civ. P. 56(e)(1) (“If a party fails to properly support an assertion of fact, . . . the court may . . . give an opportunity to properly support or address the fact.”).

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