Ashley Noonan v. Consolidated Shoe Company, Inc.

84 F.4th 566
CourtCourt of Appeals for the Fourth Circuit
DecidedOctober 19, 2023
Docket21-2328
StatusPublished
Cited by24 cases

This text of 84 F.4th 566 (Ashley Noonan v. Consolidated Shoe Company, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fourth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ashley Noonan v. Consolidated Shoe Company, Inc., 84 F.4th 566 (4th Cir. 2023).

Opinion

USCA4 Appeal: 21-2328 Doc: 29 Filed: 10/19/2023 Pg: 1 of 16

PUBLISHED

UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT

No. 21-2328

ASHLEY NICOLE NOONAN, f/k/a Ashley Culpepper,

Plaintiff - Appellant,

v.

CONSOLIDATED SHOE COMPANY, INC.,

Defendant - Appellee.

Appeal from the United States District Court for the Western District of Virginia, at Lynchburg. Norman K. Moon, Senior District Judge. (6:20-cv-00068-NKM-RSB)

Argued: January 24, 2023 Decided: October 19, 2023

Before HARRIS, RICHARDSON, and RUSHING, Circuit Judges.

Affirmed by published opinion. Judge Richardson wrote the opinion, in which Judge Harris and Judge Rushing joined.

ARGUED: Johnneal M. White, GLENN ROBINSON CATHEY MEMMER & SKAFF PLC, Roanoke, Virginia, for Appellant. Monica Taylor Monday, GENTRY LOCKE, Roanoke, Virginia, for Appellee. ON BRIEF: Hunter D. Weikel, GLENN ROBINSON CATHEY MEMMER & SKAFF PLC, Roanoke, Virginia, for Appellant. Catherine J. Huff, GENTRY LOCKE, Roanoke, Virginia, for Appellee. USCA4 Appeal: 21-2328 Doc: 29 Filed: 10/19/2023 Pg: 2 of 16

RICHARDSON, Circuit Judge:

Ashley Noonan claims that she suffered sex-based wage discrimination while

working at Consolidated Shoe Company, and, what’s more, was retaliated against when

she complained about it. Before the district court, she sought to show wage discrimination

by comparing her wages to those of Matt Wiese, a male co-worker at Consolidated Shoe.

But Wiese, a graphic designer, had a meaningfully different role at the company than

Noonan, a content creator and part-time photographer. Because the two did not perform

similar jobs, Noonan could not rely on Wiese as a comparator to show wage discrimination.

So the district court granted summary judgment to Consolidated Shoe.

Noonan appealed but dropped her comparator argument. She instead argues that

her complaint also included a broader theory that women at Consolidated Shoe were

categorically paid less than men. This, she claims, means that she doesn’t need a

comparator to create an inference of discrimination because she can prove that

Consolidated Shoe would have paid him more than her if he existed. What evidence does

Noonan have for this claim? According to her, statistical evidence about Consolidated

Shoe’s pay practices. But what she really has is an email from her boss showing, at most,

that—based on some back-of-the-envelope math—among the four members of Noonan’s

department at work, only the man was paid at an alleged market rate. And none of the

women performed a similar job that would permit inferring discrimination from the pay of

these four people. So the district court properly granted summary judgment and we affirm.

2 USCA4 Appeal: 21-2328 Doc: 29 Filed: 10/19/2023 Pg: 3 of 16

I. Background

Consolidated Shoe is a shoe distributor based in Lynchburg, Virginia. In 2016, the

company hired Noonan as Content Marketing Coordinator. Noonan had the chops for the

job. In college, she majored in communications and minored in public relations and

advertising. After college, she held marketing-related positions at several other firms.

When Consolidated Shoe hired Noonan, she asked for a starting salary of $46,000 but

eventually agreed to $39,000.

Right before Noonan was hired, Consolidated Shoe’s graphic designer, Kristina

Petrick, left the job. So, with a co-worker’s assistance, Noonan handled some of the

graphic-design responsibilities when she came aboard. Then when the co-worker also left,

Noonan alone shouldered the graphic-design responsibilities—an awkward fit given that

she had little relevant experience. Consolidated Shoe made do with Noonan working as

graphic designer until Petrick returned in 2018. But, even then, Noonan retained some

graphic-design responsibilities and was given the title of Graphic Designer in July 2018.

Not long after her return, Petrick was promoted to Creative Director and tasked with

running the marketing department. So Consolidated Shoe was once again without an

experienced graphic designer. It went on the hunt for one and settled on Matt Wiese. He

had all the bona fides: a degree in graphic design and impressive work experience as a

graphic designer for recognizable names like Sunday Night Football. He was offered the

position of Senior Graphic Designer with a starting salary of $45,000. But after Weise

forwarded a paystub showing a $66,430 salary at his then-current position, Consolidated

Shoe countered with $68,000, and he accepted.

3 USCA4 Appeal: 21-2328 Doc: 29 Filed: 10/19/2023 Pg: 4 of 16

Around the same time that Wiese was hired, Noonan asked for a pay raise. She was

rebuffed but given a new title: Senior Photographer and PR Specialist. Also around the

same time, Petrick sent an email “petitioning” Consolidated Shoe’s finance department for

salary bumps for her employees in the marketing department. In the email, Petrick listed

each employee’s current pay compared to what she terms a “local industry standard” for

generic jobs that she decided roughly matched the different jobs in the marketing

department. J.A. 164. She made up the “local industry standard” pay from websites that

conglomerate publicly available salary information, such as Glassdoor.com and

Salary.com. And compared to her made-up standard, she argued that the three female

workers in Consolidated Shoe’s marketing department—including Petrick herself—were

paid well below the “local industry standard.” J.A. 164. So Petrick requested that the three

women—including she—receive a raise. In contrast, Petrick’s “local industry standard”

for the only man in the department, Wiese, showed that he made very close to (but slightly

below) the “local industry standard.” Wiese, as you recall, had just started, and Petrick did

not request that he receive a raise. All her requested raises were denied.

Later, in 2019, a co-worker at Consolidated Shoe found Wiese’s paystub and shared

it with Noonan. Noonan was shocked by what she saw—Wiese made considerably more

than she did. Armed with this evidence, she confronted Petrick with her belief that she was

being subjected to sex discrimination in compensation and asked for a raise. Things didn’t

go well. Not only did Petrick refuse to raise her pay, but Petrick also admonished Noonan

4 USCA4 Appeal: 21-2328 Doc: 29 Filed: 10/19/2023 Pg: 5 of 16

that “it was a fireable offense to know another employee’s salary.” 1 J.A. 1299. And, for

the icing on the cake, Petrick insulted Noonan by asking her whether money was the most

important thing to her.

This conversation left Consolidated Shoe with some cleaning up to do. As for the

suggestion that Noonan had committed a fireable offense, Melanie Christmas,

Consolidated Shoe’s Human Resources Director, clarified to Noonan that she, in fact, could

not be fired for what she did. 2 And Petrick apologized for the remark. As for the allegation

of wage-based sex discrimination, that would take more than an apology. The company

took the allegation seriously. The CEO got involved and ordered an internal investigation.

The investigation determined that there was no sex discrimination in compensation; Wiese

was paid more because of his greater job duties, experience, and skills.

Noonan had raised the pay issue in December 2019. So by the time the weeks-long

investigation was winding down, something else was winding up: the COVID-19

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