Wilkes & Mchugh, P.A. v. LTC Consulting, L.P.

830 S.E.2d 119, 306 Ga. 252
CourtSupreme Court of Georgia
DecidedJune 24, 2019
DocketS19A0146
StatusPublished
Cited by32 cases

This text of 830 S.E.2d 119 (Wilkes & Mchugh, P.A. v. LTC Consulting, L.P.) is published on Counsel Stack Legal Research, covering Supreme Court of Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wilkes & Mchugh, P.A. v. LTC Consulting, L.P., 830 S.E.2d 119, 306 Ga. 252 (Ga. 2019).

Opinion

Boggs, Justice.

**252This case presents the first opportunity for this Court to consider the effects of the General Assembly's wholesale revision in 2016 of the anti-SLAPP statute, OCGA § 9-11-11.1, which now substantially mirrors California Code of Civil Procedure § 425.16. We vacate the trial court's denial of the defendants' anti-SLAPP motion at issue in this case, and we remand the case with direction to reconsider the motion under the proper standards.

LTC Consulting, L.P. and two affiliated entities sued law firm Wilkes & McHugh, *121P.A. and one of its attorneys for violations of OCGA § 31-7-3.2 (j), deceptive trade practices, and false advertising after the defendants ran full-page advertisements in local newspapers targeting patients of nursing homes owned by the plaintiffs. The defendants filed a Motion to Dismiss or to Strike Pursuant to OCGA §§ 9-11-11.1 and 9-11-12 (b) (6), arguing among other things that OCGA § 31-7-3.2 (j), which was enacted in 2015, violates the First Amendment. See Ga. L. 2015, p. 1315. The motion was filed the day before a previously scheduled injunction hearing, but the trial court considered the defendants' motion and denied it. The defendants appealed to the Court of Appeals, which properly transferred the case to this Court.

We conclude that the defendants met their burden under OCGA § 9-11-11.1 to show that the plaintiffs' claims are ones arising from acts that could reasonably be construed as acts in furtherance of the defendants' right of free speech under the United States Constitution in connection with an issue of public interest or concern, thereby triggering the application of OCGA § 9-11-11.1. The burden then shifted to the plaintiffs to establish that there was a probability that they would prevail on their claims. However, in analyzing these claims, the parties did not argue, and the trial court did not properly apply, the new standards for anti-SLAPP motions explained in more detail below. In particular, the parties and the trial court overlooked certain preliminary questions, which also have not been adequately briefed here. We are reluctant to address these questions in the first **253instance without affording the trial court an opportunity to consider them with adequate briefing from the parties. Accordingly, we vacate the trial court's denial of the defendants' anti-SLAPP motion, and we remand the case with direction to reconsider the anti-SLAPP motion under the proper standards.

1. The defendants in this lawsuit are Wilkes & McHugh, P.A., a Florida-based law firm that focuses on suing nursing homes, and Gary Wimbish, an attorney with the firm who is licensed to practice law in Georgia. On October 11, 2017, the defendants ran a full-page advertisement in a Cobb County newspaper concerning a local nursing home, Bonterra Transitional Care and Rehabilitation ("Bonterra"). On October 12, 2017, they ran a similar ad in a Cobb County newspaper about another local nursing home, Powder Springs Transitional Care and Rehabilitation ("Powder Springs"). And on October 18, 2017, they ran a similar ad in a Rockdale County newspaper concerning a local nursing home, Rockdale Healthcare Center ("Rockdale Healthcare"), which is owned by LTC Consulting, L.P. Each ad referred to the results of one or more government "surveys," or inspections, of the nursing home named in the ad.1

(a) The Ads

All three ads had the same format. Each ad stated across the top in a large font and all capital letters, "THIS IS A LEGAL ADVERTISEMENT,"2 followed by a larger, reverse-background stripe stretching all the way across the page and containing the contrasting words "IMPORTANT NOTICE" in a still larger font. This stripe and the stripe described below are the most visually prominent features of the ads.

*122After the first stripe, the ads stated, in a large, bolded font, "If your loved one has been a resident at," followed by the name of the specified nursing home in an even larger font and in all capital letters.

**254The nursing home's street address appeared on the next line in a much smaller but still bolded font. Aside from the stripes, the nursing home's name was the most prominent feature of each ad. Each ad then stated in a large font: "This facility has been cited for multiple deficiencies* including," followed by three to ten paragraphs of text in a much smaller font that appeared in two columns in the Powder Springs and Bonterra ads and in a single column in the Rockdale Healthcare ad.

Each paragraph of subsequent text began with the word "FAILURE" - bolded, underlined, and in all capital letters - followed by text in regular type in a slightly smaller font that purported to recount the deficiencies for which each nursing home had been cited in a government survey conducted on one or more dates listed.3 The text also stated the date by which each deficiency was corrected and described the level of harm from each deficiency and the number of residents affected. After the listing of "FAILURES," the ads contained a densely worded paragraph stretching across the page and preceded by an asterisk - presumably referring back to the word "deficiencies*" above - that, among other things, said that the ads were not authorized or endorsed by any government agency, provided information on the survey process and average numbers of cited deficiencies at nursing homes in Georgia and in the United States, and listed a government website where those interested could find additional information.

Next, the ads contained another large, reverse-background stripe stretching all the way across the page. This stripe stated, in a large font and in all capital letters:

POOR CARE AND UNDERSTAFFING CAN LEAD TO: BEDSORES, CHOKING, FALLS, BROKEN BONES, DEHYDRATION, INFECTIONS/ SEPSIS, MALNUTRITION, OR UNEXPLAINED DEATH.

Below the stripe, each ad said, in a large, bolded font, "If someone you love has been a resident" of the named nursing home, "we would like to hear your story. Call or email our attorneys for a free consultation." The ads listed a telephone number, email address, and website for the law firm, included the firm's logo underneath, and then stated the law **255firm's street address in Tampa, Florida. At the end, each ad said in italics: "Gary Wimbish, Esq. is responsible for the content of this advertisement ."4

(b) The Trial Court Proceedings

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Bluebook (online)
830 S.E.2d 119, 306 Ga. 252, Counsel Stack Legal Research, https://law.counselstack.com/opinion/wilkes-mchugh-pa-v-ltc-consulting-lp-ga-2019.