The Fashion Exchange LLC v. Hybrid Promotions, LLC

District Court, S.D. New York·Decided September 29, 2022·No. 1:14-cv-01254·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK THE FASHION EXCHANGE LLC, Plaintiff, 14-Cv-1254 (SHS) HYBRID PROMOTIONS, LLC, ET AL., | OPINION & ORDER Defendants.

SIDNEY H. STEIN, U.S. District Judge. Defendants Hybrid Promotions, Jarrod Dogan, Gavin Dogan, Jeff Caldwell, (collectively, the “Hybrid defendants”), and defendant retailers (“Retailer Defendants”) have moved for summary judgment against plaintiff The Fashion Exchange with respect to its claims for monetary relief and common law unfair competition. That motion is granted. I. Statement of Facts Plaintiff The Fashion Exchange (“TFE”) is a New York company founded by its former principal Jack Saadia. It asserts common law rights in the marks HYBRID and HYBRID & COMPANY (the “Asserted Marks”) through a series of New York companies owned, operated, and managed by Saadia and his brothers: Young Girl Inc., YG Designs, and USA Design. Young Girl, YG Designs, and USA Design each allegedly sold apparel under the Asserted Marks prior to the founding of TFE in 2006. (Plaintiff’s Local Civil Rule 56.1 Statement (“PI1. 56.1”) FY 4-5, ECF No. 160.) By 2008, TFE had issued an exclusive license to Fame Fashion House, Inc. (“Fame Fashion”) to manufacture, market, and sell apparel under the Asserted Marks. (Id. J 7.) At that point, TFE ceased selling apparel. (Plaintiff's Memorandum in Opposition (“Pl. Mem.”), ECF No. 381 at 1.) It is undisputed that TFE and Fame Fashion have been commonly owned by Saadia family members and that the two entities share a computer network. (Defendants’ Local Civil Rule 56.1 Statement (“Defs. 56.1”) [ 3, ECF No. 379; see Plaintiff's Counter Statement to Defs. 56.1 (“Pl. 56.1 Counter Stmt.”) J 3, ECF No. 381.) In 2009, the U.S. Patent and Trademark Office (“USPTO”) granted TFE’s application to trademark “HYBRID & COMPANY.” (Declaration of Jack Saadia dated Oct. 27, 2015, “Saadia Decl.”, ECF No. 172 Ex. Y.) TFE now owns U.S. Trademark Reg. No. 3,723,220, which states that “the mark consists of the word ‘HYBRID’ with decorative elements consisting of features and fanciful scrolls together with ‘& COMPANY’ in smaller and less

prominent stylization.” (Declaration of Scott Zarin dated Sept. 28, 2015, ECF No. 160 Ex. N.) Neither TFE nor any of its predecessors policed use of the HYBRID and HYBRID & COMPANY trademarks. (Dep. of Jack Saadia dated May 12, 2015 at 46:23-47, 54:19-23, 60:2-5, 66:5-13, 76:7-77:4, Ex. 1 to Decl. of Mark Rosenberg dated Sept. 28, 2015 “Rosenberg Decl.”, ECF No. 156; Dep. of Mark Hanono dated May 13, 2015 at 48:17-21, 48:25-49:5, Ex. 2 to Rosenberg Decl.) Defendant Jarrod Dogan founded Hybrid Promotions (“Hybrid”) in 1998 and began doing business under the mark HYBRID PROMOTIONS. (Defs. 56.1 {| 4.) In 1999, Hybrid began placing the HYBRID mark on the neck labels of its apparel, and has also used the marks HYBRID PROMOTIONS, HYBRID TEES, HYBRID APPAREL, AND HYBRID JEM. (Id. J 8.) Despite engaging in the practice of so-called “comp shopping” in order to discover competitors, Hybrid did not become aware of TFE or its registered trademark in HYBRID & COMPANY until 2011, when, while applying to register its HYBRID mark, it received an office action from the USPTO concerning TFE’s trademark. (Id. [J 15-16.) The USPTO ultimately denied Hybrid’s trademark application on the ground that there was a likelihood of confusion with plaintiff's “HYBRID & COMPANY” mark. (PI. 56.1 □ 49.) Plaintiff first learned of defendants’ use of its Asserted Marks in November 2011 after Hybrid filed a petition with the USPTO to cancel plaintiff's registered trademark. (Saadia Decl. {J 92-94.) Hybrid’s Petition for Cancellation alleged that plaintiff began using its HYBRID mark after Hybrid’s use of the mark; in response, plaintiff asserted that “[Hybrid] has no right to the generic descriptive term Hybrid” and that, due to the word’s genericity, “[TFE] cannot be considered to have committed anything other than ‘nominal fair use’ of the word Hybrid which has been in the public domain for years.” (Defs. 56.1 {J 28-29.) Il. Procedural Posture Plaintiff brought this action in 2014 seeking judgment against Hybrid declaring that plaintiff has common law rights in the trademarks HYBRID and HYBRID & COMPANY and that its trademark registration for HYBRID & COMPANY is valid and enforceable. (Second Amended Complaint (“SAC”) at J 74, ECF No. 134.) The complaint further alleges against the Hybrid defendants and more than two dozen Retailer Defendants claims of trademark infringement in violation of the Lanham Act, 15 U.S.C. § 1114(1), and unfair competition in violation of both the Lanham Act, 15 U.S.C. § 1125(a) and New York common law. (SAC {{ 78-98.) TFE seeks declaratory and injunctive relief, as well as monetary relief including its own damages and defendants’ profits. (Id. at 22-24.) In response Hybrid asserted the affirmative defense of laches as well as five counterclaims, including for a declaratory judgment as to the superiority of its rights in the Asserted Marks, for unfair competition pursuant to the Lanham Act and New York law, and for cancellation of TFE’s HYBRID & COMPANY trademark registration. (Answer, ECF No. 135.)

Free access — add to your briefcase to read the full text and ask questions with AI

The Fashion Exchange LLC v. Hybrid Promotions, LLC, (S.D.N.Y. 2022).

The Fashion Exchange LLC v. Hybrid Promotions, LLC (The Fashion Exchange LLC v. Hybrid Promotions, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Anderson v. Liberty Lobby, Inc.
477 U.S. 242 (Supreme Court, 1986)
O'KEEFE v. Ogilvy & Mather Worldwide, Inc.
590 F. Supp. 2d 500 (S.D. New York, 2008)
Brusso v. Imbeault
699 F. Supp. 2d 567 (W.D. New York, 2010)
Sussman v. Rabobank International
739 F. Supp. 2d 624 (S.D. New York, 2010)
4 Pillar Dynasty LLC v. New York & Co., Inc.
933 F.3d 202 (Second Circuit, 2019)
M.T. v. City of N.Y.
325 F. Supp. 3d 487 (S.D. Illinois, 2018)
Gucci America, Inc. v. Guess?, Inc.
858 F. Supp. 2d 250 (S.D. New York, 2012)
George Basch Co. v. Blue Coral, Inc.
968 F.2d 1532 (Second Circuit, 1992)
Romag Fasteners, Inc. v. Fossil, Inc.
140 S. Ct. 1492 (Supreme Court, 2020)