SOURCE DIRECT, INC. v. Mantell

870 P.2d 686, 19 Kan. App. 2d 399, 1994 Kan. App. LEXIS 19
CourtCourt of Appeals of Kansas
DecidedMarch 18, 1994
Docket69,015
StatusPublished
Cited by17 cases

This text of 870 P.2d 686 (SOURCE DIRECT, INC. v. Mantell) is published on Counsel Stack Legal Research, covering Court of Appeals of Kansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
SOURCE DIRECT, INC. v. Mantell, 870 P.2d 686, 19 Kan. App. 2d 399, 1994 Kan. App. LEXIS 19 (kanctapp 1994).

Opinion

*401 Green, J.:

This case involves a breach of contract action wherein the defendant, Dr. Donald Mantell, appeals the judgment of the trial court awarding the plaintiff, Source Direct, Inc., damages in the amount of $41,823.25.

Source Direct, Inc., (Source Direct) incorporated in Kansas for the purpose of distributing a product called LazyTrim diet system. The shareholders of Source Direct, Edward “Joe” Martin, Rick Jensen, and Richard Waggoner, own at least six different business entities, all of which are involved in the direct marketing of “miracle” diet products.

Typically, Martin obtains a source of vitamin pills, develops literature to support a diet plan using the pills, contracts with a physician to endorse the diet, advances the physician a small amount of money to create a file of patients who have benefited from the diet, forms a new corporation to market the diet, and buys advertising on television or in tabloid newspapers. After about two years, sales usually “go flat,” and Martin renames the diet plan, creates a different corporation to sell it, and hires a new physician to act as the endorser.

Dr. Donald Mantell, who earned his M.D. degree in Belgium, operates a family health clinic in Evans City, Pennsylvania, specializing in preventative medicine and nutrition. Mantell claims to be a doctor of homeopathic medicine as well as a member of over 30 professional societies. During Mantell’s testimony at trial, however, he admitted that he received his degree in homeopathic medicine from the now defunct “International University in Los Altos, California” following a brief correspondence course and that few, if any, of the professional societies in which he claims membership actually exist.

Mantell became interested in obtaining product endorsement contracts in 1989, and in pursuit of such opportunities, Mantell entered into a medical talent agency agreement with Morton Walker, D.P.M., of Stamford Connecticut, who is the sole proprietor of Freelance Communications Talent Agency. In his business, Walker serves as a medical talent agent for doctors who are seeking endorsement opportunities. He also writes advertising copy for proposed products and ghostwrites books and articles for holistic physicians.

*402 Walker met Mantell in 1988 and proposed that Mantell become involved in a venture translating a French book on herbal medicine into English. Although that project fell through, Walker entered into an agency agreement with Mantell in which Walker was to “negotiate suitable agreements” and “create new projects” for Mantell.

Walker brought a total of six projects for diet products to Mantell under the agency agreement. In one such project, Cal-Block 3000, Mantell permitted his name and forged signature to appear on numerous product advertisements. The ads contained a number of false representations of which Mantell was aware but to which he did not object. In another project, Mantell’s endorsement of Finnslim appeared on his office stationery and falsely stated that he had reviewed the diet program. In fact, the endorsement letter was written solely by Walker without any input from Mantell. Again, Mantell did not object and collected his compensation check.

Mantell first became involved with Martin in a project for Metabozene/3X. Ads for the product contained false representations and listed a fictitious office for Mantell in Kansas City, Kansas. Mantell also contracted with Martin to endorse LiquidTrim, and a letter supposedly written by Mantell was distributed that highly praised the product and listed a business address in Kansas City, Kansas. Mantell had no direct contact with Martin in either of these projects, which were negotiated by Walker on Mantell’s behalf.

In December 1990, Walker entered into negotiations with Martin for Mantell to endorse LazyTrim. Initially, the LazyTrim project involved another physician, Dr. Kirk, but when sales declined, Martin decided to bring in a new doctor and change the advertising copy. Mantell was to provide his name, photo, and reputation in order to collect his endorsement fee. Walker testified it was his understanding that Martin would be organizing a company later to handle the distribution of LazyTrim if Mantell’s endorsement could be obtained. Walker discussed the LazyTrim project with Mantell and then sent Martin a letter on December 14 saying that “it’s a deal.”

In January 1991, Mantell received a copy of the proposed LazyTrim advertisement, made two minor changes in the text *403 concerning his medical credentials, and sent the ad back to Walker; however, Mantell requested to see the final proofs before publication. Walker forwarded • the ad to Martin, writing that it had been approved as modified by Mantell and said nothing about Mantell wanting to see the final copy. The proposed advertisement that was sent to Mantell referred to Source Direct as Man-tell’s midwest distributor located in Kansas City, Kansas.

In February and March 1991, the LazyTrim ad with Mantell’s endorsement was test run in several markets around the country. On March 7, Source Direct was formally created to handle the distribution of LazyTrim. On March 22, Source Direct issued a $5,000 advance to Walker against the royalties to be paid under the contract.

In early April 1991, the LazyTrim ad ran in the Los Angeles Times, and, shortly thereafter, Mantell told his attorney to terminate the agency agreement with Walker and to have Martin immediately discontinue the LazyTrim campaign. Mantell testified he terminated the agreement because he had received several threatening telephone calls at his Pennsylvania office from people who had seen the ad and because his father saw the advertisement and was very unhappy about his association with LazyTrim.

Martin complied with Mantell’s wishes and pulled all of the LazyTrim advertisements using Mantell’s endorsement from the market. After Mantell withdrew from the project, Martin had Walker locate another physician who would endorse the product. Dr. Robert Rogers agreed to become the new endorser'and substituted his name and photograph for those of Mantell in the LazyTrim advertisements. As of the time of trial, LazyTrim was still being marketed under Rogers’ name, and sales of the product had exceeded $3 million.

The trial court issued a memorandum decision in which it determined that, as an agent to Mantell, Walker had the authority to bind Mantell to the endorsement contract; that Mantell had breached the contract; that Source Direct was the proper party plaintiff; and that Source Direct had sustained damages in the amount of $41,823.25.

Mantell timely appeals the judgment of the trial court.

Mantell claims the trial court did not have personal jurisdiction over him because he is not a resident of Kansas. Source Direct *404 has the burden of proving the existence of that jurisdiction. See Schlatter v. Mo-Comm Futures, Ltd., 233 Kan. 324, Syl. ¶ 4, 662 P.2d 553 (1983).

Moreover, because Mantell is not a resident of Kansas, Source Direct was required to prove that the provisions of K.S.A.

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Bluebook (online)
870 P.2d 686, 19 Kan. App. 2d 399, 1994 Kan. App. LEXIS 19, Counsel Stack Legal Research, https://law.counselstack.com/opinion/source-direct-inc-v-mantell-kanctapp-1994.