Schultz v. Applica Inc.

488 F. Supp. 2d 1219
CourtDistrict Court, S.D. Florida
DecidedFebruary 21, 2007
Docket0660149-CIV
StatusPublished
Cited by4 cases

This text of 488 F. Supp. 2d 1219 (Schultz v. Applica Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Schultz v. Applica Inc., 488 F. Supp. 2d 1219 (S.D. Fla. 2007).

Opinion

ORDER GRANTING, IN PART, MOTION TO DISMISS THE CONSOLIDATED CLASS ACTION COMPLAINT

DIMITROULEAS, District Judge.

THIS CAUSE is before the Court upon the Defendants’ Motion to Dismiss Consolidated Class Action Complaint [DE-22], The Court has carefully considered the Motion, Plaintiffs Memorandum of Law in Opposition to Defendants’ Motion [DE-24], Defendants’ Reply [DE-25], Defendant’s Notice of Supplemental Authority [DE-27], and is otherwise fully advised in the premises.

I. BACKGROUND

On August 9, 2006, Plaintiff filed a two-count Consolidated Class Action Complaint (“Complaint”) alleging that Defendant Ap-plica Incorporated (“Applica”), a corporation in the business of manufacturing, marketing, and distributing small household appliances, and several of its top officers 1 violated federal securities law. In particular, the Plaintiffs allege that the Defendants violated Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (“Exchange Act”), and Rule 10b-5 promulgated by the Securities and Exchange Commission (“SEC”) under the Exchange Act.

The Complaint alleges that during the class period from November 4, 2004 to April 28, 2005, Applica and its top officers violated the Securities Act by failing to disclose that two products launched in 2004 were not performing as projected and by making materially false and misleading statements, which misrepresented the facts about the products and sales of those products. The Court accepts the following facts alleged in the Complaint as true for the purposes of this Motion to Dismiss. In 2004, Applica launched two new products, the Tide Buzz Ultrasonic Stain Remover (“Tide Buzz”) and the Home Café single cup coffee maker (“Home Café”), which were expected to contribute to exceptional growth for Applica. Both products were unsuccessful by the start of the Class Period. Home Café suffered from unresolved product defects, resulting in many customers returning the product to Applica. The Tide Buzz was not meeting internal sales expectations, necessitating a decrease in the sales price to $.99 above production cost.

Plaintiffs allege that throughout the Class Period, Defendants issued positive statements about the Home Café and Tide Buzz which contained material misrepresentations or omissions because they failed to disclose the true facts about the success of the products. Additionally, Plaintiffs allege that Applica’s financial filings and press releases were false and misleading because Applica fraudulently or in a severely reckless manner committed viola *1222 tions of Generally Acceptable Accounting Principles (“GAAP”) and the company’s publicly stated policies by improperly recognizing revenue and failing to timely record an impairment in the value of obsolete and unsealable inventory.

Turning to the specifics of Plaintiffs’ claims, Plaintiffs allege the following misleading statements or omissions:

— On November 4, 2004, Applica issued a press release announcing its third quarter financial results and stating that the company had experienced an increase in sales for the quarter of “8.2% from the same period the prior year,” attributing that increase, in part, to sales of new products. Commenting on Applica’s results, Defendant Schulman stated that Ap-plica had gone through significant changes which would have a lasting positive effect on the company and continued changes would create long-term shareholder value. Id. ¶ 77.

— On November 4, 2004, during an earnings conference call addressing third quarter financial results, Defendant Mi-chienzi stated the despite a slow start in sales of Home Café the product was experiencing positive sales and that the Tide Buzz “continues to be a product that tests and researches very well.” During that call, Defendant Polistina stated that sales of Tide Buzz and the Home Café would “still remain at about $40 million for the year.” Id. ¶¶ 79-81.

— On November 4, 2004, during the earnings conference call, Defendant Mi-chienzi stated that sales for Home Café were “right on plan” and that Tide Buzz was also “close to plan ... we are still bullish on the product.” Id. ¶ 82.

— On November 8, 2004, Applica filed its quarterly report with the SEC on Form 10-Q, which was signed by Defendants Shulman and Polistina, which stated that all financial statements contained therein had all adjustments necessary for fair presentation, and represented that Applica “expects sales of Black & Decker branded products to continue to increase for the remainder of the 2004 as the result of sales of several new products, including the Home Café ... and the Tide Buzz.” Id. ¶ 84.

— On March 14, 2005, Applica issued a press release announcing its financial results for the fourth quarter. Commenting on these results, Defendant Schulman stated that “[w]e are pleased by our strong performance in the fourth quarter ... We expect that our efforts will position us to be profitable in 2005.” ¶ 86.

— On March 14, 2005, during an earnings conference call addressing the fourth quarter results for 2004, Defendant Polisti-na stated that “[a]s for the first quarter we should have sales in the $120 to $125 million range with a loss of $.20 to $2.5 per shares ... Our plans are to build around— are built around making a profit and meeting or hopefully beating our guidance.” Id. ¶ 88.

— On March 11, 2005, Applica filed its Form 10-K for the year end of 2004 with the SEC. The form was signed by Defendants Schulman and Polistina. Id. ¶ 90. In these financial statements, Applica disclosed its policy of accounting for revenue recognition, stating that it recognizes revenue when all contractual obligations have been satisfied and collection of the resulting receivable is reasonably assured, and disclosed its policy for writing down the value of slow-moving and obsolete inventories. Id. ¶ 45, 63.

Plaintiffs allege that the foregoing statements, the motive of Applica and certain of its top officers to deceive the investing public by artificially inflating the price of the shares of Applica during the class period and meet its earnings projections, combined with allegations that individual Defendants Schulman, Polistina and Mi- *1223 chienzi had to have known, or were reckless in not knowing, that the statements regarding the success of the Home Café and Tide Buzz were false and misleading, and GAAP violations regarding revenue recognition and inventory write-downs, all add up to sustain a securities fraud case against the Defendants.

The Defendants have moved to dismiss the Complaint described above for failure to state a claim under the Exchange Act. Defendants argue that: (1) Plaintiffs have failed to meet the heightened pleading standard for scienter; (2) any misleading statements are forward-looking statements protected by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 (“PSLRA”); and (3) control-person liability is lacking.

II. DISCUSSION A. Motion to Dismiss Standard

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488 F. Supp. 2d 1219, Counsel Stack Legal Research, https://law.counselstack.com/opinion/schultz-v-applica-inc-flsd-2007.