Roy Upshaw and R&S Upshaw Franchising, LLC v. Lacado, LLC, Andrew K. Wilson, Cade Wilson, and Carrd, LLC

Court of Appeals of Texas·Decided July 22, 2021·No. 02-20-00031-CV·Published

Opinion

In the Court of Appeals Second Appellate District of Texas at Fort Worth ___________________________ No. 02-20-00031-CV ___________________________

ROY UPSHAW AND R&S UPSHAW FRANCHISING, LLC, Appellants

V.

LACADO, LLC; ANDREW K. WILSON; CADE WILSON; AND CARRD, LLC, Appellees

On Appeal from the 96th District Court Tarrant County, Texas Trial Court No. 096-293316-17

Before Birdwell, Wallach, and Walker, JJ. Opinion by Justice Walker OPINION

Appellants Roy Upshaw and his limited-liability company, R&S Upshaw

Franchising, LLC, appeal from a jury verdict, finding that Upshaw had breached three

franchise agreements he had entered into with appellees Lacado, LLC and Andrew K.

Wilson and had committed fraud. Upshaw and R&S argue that the evidence did not

support the jury’s adverse findings against Upshaw. They also attack the trial court’s

attorney’s-fee award. Because we conclude that the evidence supported the jury’s

breach-of-contract findings and because there was no reversible charge error, we

affirm the trial court’s actual-damages award. But because the trial court erred by

rendering an attorney’s-fee award after the jury found Lacado was entitled to no

attorney’s fees, we reverse that award and remand for a new trial on the issue.

I. BACKGROUND

A. FACTS
1. Upshaw Founds Restaurant Chain

In 1972, Upshaw opened a fast-food restaurant after giving up a Taco Bell

franchise. Upshaw used the same recipes as Taco Bell for his new restaurant, Taco

Hut. Over time, Upshaw opened additional restaurants and renamed them Taco

Casa. In 1984, Upshaw began franchising Taco Casa restaurants. In the mid-1980s,

Upshaw tried to obtain the federally registered trademark for Taco Casa but was

unsuccessful because someone else owned the mark.

2 2. The Franchise Agreements

In 2010, Wilson, the owner of Lacado, became interested in buying a Taco

Casa franchise and met with Upshaw. Upshaw assured Wilson that he owned the

Taco Casa trademark and that he did not receive rebates from Taco Casa vendors.1

Upshaw’s contract with one of those vendors—Coca-Cola—required him to give

“written notification” to his franchisees that he was receiving rebates from Coca-Cola

and the purpose for which those funds were to be used. The purpose of the rebates

1 Lacado’s counsel explained to the jury that vendors paid rebates to franchisors based on the amount of product the franchisees bought from the vendors, which could increase the price of the product for the franchisees:

[W]e claim that Mr. Upshaw failed to disclose that he was getting kickbacks or rebates on products that Lacado purchased as the . . . franchisee. In other words, . . . when Lacado would buy Coke, for example, Mr. Upshaw, the franchisor, would get a kickback or a rebate on the Coke purchases.

....

The evidence is going to be that the franchisee, each of the locations, they have to buy food and beverage from suppliers to operate the restaurant.

Well, a kickback or a rebate would be money that that supplier then gives not to Mr. Wilson or Lacado, for example, but would go back to Mr. Upshaw.

So it’s important to know that, because if there are kickbacks or rebates involved, that has the effect of increasing the cost of the food or the beverage, the ingredients that go in.

Upshaw disputed that the rebates increased prices for franchisees.

3 were, by contract, to be used for the “benefit” of the franchisees, which Upshaw

understood to mean that he was to use the rebates “for advertising for the

franchisees.” Upshaw offered Wilson a franchise in Mansfield and gave Wilson the

required Federal Disclosure Document (FDD) on April 29, 2011. See 16 C.F.R.

§ 436.2. Wilson signed it, acknowledging that he had received a copy of the FDD and

that he understood he had a responsibility to review the FDD before signing a

franchise agreement.

On December 27, 2011, Wilson (on behalf of Lacado) and Upshaw (as Taco

Casa’s president) signed a 20-year franchise agreement for the Mansfield location.

Lacado was listed as the “owner” of the franchise. In exchange for a $35,000

franchise fee and a 6% gross-sales royalty, the franchise agreement granted Lacado a

“limited license to use the [Taco Casa] trademarks.” Lacado acknowledged that Taco

Casa had “the sole and exclusive right” to use the trademark and agreed that it would

not contest Taco Casa’s ownership or use of the trademark.

Taco Casa contractually required its franchisees to complete a 90-hour training

program covering “construction requirements, equipment, site selection, advertising,

promotions, accounting and bookkeeping procedures, communications, operations

management, personnel management and problem solving.” Taco Casa was also

obligated to “develop and administer advertising and sales promotion programs

designed to promote and enhance the collective success of all Taco Casa restaurants.”

The franchise agreement contained a disclaimer-of-reliance paragraph:

4 This agreement and the documents referred to herein constitute the entire agreement between the parties and supersedes and cancels any and all prior and contemporaneous agreements, understandings, representations, inducements and statements, oral or written, of the parties . . . . The franchisee expressly acknowledges that it has entered into this franchise agreement as a result of its own independent investigation . . . and not as a result of any representations of [Taco Casa] . . . .

Lacado and Wilson entered into a second 20-year franchise agreement with

Taco Casa on October 15, 2013, for a location on Little Road in Arlington. Lacado

and Wilson were listed as the owners of the franchise, and Wilson signed as the owner

and franchisee. Upshaw signed the agreement as Taco Casa’s president. The

operative terms of the second franchise agreement were the same as the first.

On October 22, 2014, Lacado entered into a third franchise agreement with

Taco Casa for a location on Collins Street in Arlington.2 As before, Wilson signed the

agreement as the franchisee, and Upshaw signed as Taco Casa’s president. The

relevant terms of the third franchise agreement were the same as in the first and

second franchise agreements.

Lacado’s franchises were successful. Between 2012 and 2019, Lacado paid

Upshaw $1,855,430.78 in royalties. During that same time period, Lacado’s combined

gross sales were $33 million.

2 The 20-year term in the third franchise agreement was crossed out.

5 3. Wilson’s Discovery

In February 2016, Wilson discovered that another Taco Casa franchisee in

Texas had filed a fraud suit against Upshaw, alleging that Upshaw did not own the

Taco Casa trademark.3 That suit also alerted Wilson to the fact that Upshaw was

receiving undisclosed rebates from Taco Casa’s approved vendors.

Wilson and his son, appellee Cade Wilson, investigated and found that a

woman in Topeka, Kansas, owned the Taco Casa mark. Taco Casa’s FDD to Lacado

had disclosed neither that Upshaw did not own the Taco Casa mark nor that Upshaw

received rebates from vendors, both of which are required to be disclosed in an FDD.

See 16 C.F.R. § 436.5(h)(8), (m). In fact, when Upshaw was asked what trademarks he

owned when he had provided the FDD to Wilson, Upshaw responded, “I didn’t own

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Roy Upshaw and R&S Upshaw Franchising, LLC v. Lacado, LLC, Andrew K. Wilson, Cade Wilson, and Carrd, LLC, (Tex. Ct. App. 2021).

Roy Upshaw and R&S Upshaw Franchising, LLC v. Lacado, LLC, Andrew K. Wilson, Cade Wilson, and Carrd, LLC (Roy Upshaw and R&S Upshaw Franchising, LLC v. Lacado, LLC, Andrew K. Wilson, Cade Wilson, and Carrd, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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