Per Curiam.
Richard L. Reetz commenced this action against Kinsman Marine Transit Company to recover for injuries he sustained in September, 1974, while employed as a deckhand aboard Kinsman’s vessel the Merle McCurdy. At that time, while engaged in a procedure to open the hatches on the vessel, Reetz fell backwards into an open hatch and plummeted approximately 40 feet to the steel deck below.
Reetz alleged under the Jones Act, 46 USC 688, that his injuries were caused by Kinsman’s negligence in failing to properly train Reetz or, alternatively, that Kinsman was liable because of the vessel’s unseaworthiness.1 Kinsman countered that [99]*99the accident occurred because of Reetz’s own negligence in failing to follow direct orders from his first mate not to walk backwards on the hatches while opening them. At the trial, testimony by Reetz and the first mate directly conflicted as to whether such orders were ever given. No other testimony relating to the alleged orders was presented.2
In closing argument, Reetz’s attorney argued that Reetz’s loss of earnings and earning capacity amounted to $400,000, while all his other damages would justify a total award of double that amount. Kinsman, however, argued that because Reetz was still employable the most he should recover was $40,000.
The jury returned a verdict of $800,000.
Kinsman’s motion for new trial was denied, and it appealed, claiming that the conduct and argument of Reetz’s counsel was so inflammatory that it denied Kinsman a fair trial. The attention of the Court of Appeals was directed to four areas of alleged misconduct: references to Reetz’s ineligibility for workers’ compensation or any other benefits; repeated references to multi-million dollar awards in other cases; unfounded allegations of cover-up and perjury; and undue emphasis on Kinsman’s corporate nature and its wealth as well as the wealth of George Steinbrenner, III, chairman of the board of its parent corporation._
[100]*100In an unpublished opinion, the Court of Appeals held that even though any one of the improper arguments alleged may not have been inflammatory or overly prejudicial, "taken as a whole they demonstrate a deliberate and calculated attempt to prejudice the jury” and as such require a new trial.
Reetz claims that the Court of Appeals erred because these issues were not properly preserved for appellate review, and even if they were properly considered none of the arguments amounted to error requiring reversal.
We find that, although the issue of the propriety of the arguments was not preserved by a request for a specific instruction or a motion for mistrial so as to guarantee Kinsman a right to review, some of the arguments were so improper that it was within the discretion of the Court of Appeals to review the record to assure that Kinsman obtained a fair trial. We further find that the arguments relating to multi-million dollar verdicts and the wealth and callousness of Kinsman were so improper and inflammatory that Kinsman was denied a fair trial. A new trial is required. Accordingly, we aifirm the Court of Appeals, although on somewhat different grounds.
I
Reetz contends that the Court of Appeals should not have considered any of the claimed errors because they were not properly preserved for appellate review. The cases cited by Reetz in support of this argument stand for the proposition that a litigant has no right to appellate review unless he has requested a curative instruction or made a [101]*101motion for mistrial.3 Nevertheless, the rule is not an absolute bar to review, for it does not preclude an appellate court from correcting substantial errors which were not preserved in the trial court.
Our prior cases have clearly stated that incurable errors are not shielded from appellate review because an attorney fails to request what in that case would be a futile instruction.4 The “no objec[102]*102tion — no ruling — no error presented” rule requires counsel to seek to have error cured before the case is submitted to the jury. When a cure is not feasible, that rule need not be invoked.* ***5 Where improper conduct by one or both parties influences the outcome of a trial, an appellate court may reverse although the appellant’s attorney did not seek to cure the error.
Some of our earlier cases have indicated that if an error is incurable, the party claiming prejudice should move for a mistrial.6 Although such a motion is appropriate, it is not mandatory. A party may have such an investment in time and money in a trial at the point when incurable error arises that he would rather see the case go to the jury, hoping that the jurors will be able to ignore the improper argument. Such a decision is eminently reasonable, both for the individual litigant and the judicial system as a whole. A trial which has consumed valuable private and public resources need not be aborted because the jury may have been improperly influenced or distracted by closing argument.
When reviewing an appeal asserting improper [103]*103conduct of an attorney, the appellate court should first determine whether or not the claimed error was in fact error and, if so, whether it was harmless.7 If the claimed error was not harmless, the court must then ask if the error was properly preserved by objection and request for instruction or motion for mistrial. If the error is so preserved, then there is a right to appellate review; if not, the court must still make one further inquiry. It must decide whether a new trial should nevertheless be ordered because what occurred may have caused the result or played too large a part and may have denied a party a fair trial. If the court cannot say that the result was not affected, then a new trial may be granted.8 Tainted verdicts need not be allowed to stand simply because a lawyer or judge or both failed to protect the interests of the prejudiced party by timely action.9
In the instant case some of the alleged errors were incurable,10 others curable,11 and still others [104]*104not even error.12 We will discuss each category of error raised by the appeal in order to give some guidance to both bench and bar for future cases.
II
A. Improper Reference to Workers' Compensation Beneñts
In his opening argument, Reetz’s attorney made the following statement:
"Now all of us are familiar with the concept of workman’s compensation, because this is the remedy for a person who is working as an employee in a landlocked or shore-site employment situation * * *. [A] seaman is excluded from the general category of employees, * * * he has no right to any kind of compensation.”
This statement was improper for two reasons. First, our prior cases have made it clear that it is not relevant whether or not a plaintiff seeking recovery for personal injury has other remedies available and, therefore, the topic should not be raised before the jury.13
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Per Curiam.
Richard L. Reetz commenced this action against Kinsman Marine Transit Company to recover for injuries he sustained in September, 1974, while employed as a deckhand aboard Kinsman’s vessel the Merle McCurdy. At that time, while engaged in a procedure to open the hatches on the vessel, Reetz fell backwards into an open hatch and plummeted approximately 40 feet to the steel deck below.
Reetz alleged under the Jones Act, 46 USC 688, that his injuries were caused by Kinsman’s negligence in failing to properly train Reetz or, alternatively, that Kinsman was liable because of the vessel’s unseaworthiness.1 Kinsman countered that [99]*99the accident occurred because of Reetz’s own negligence in failing to follow direct orders from his first mate not to walk backwards on the hatches while opening them. At the trial, testimony by Reetz and the first mate directly conflicted as to whether such orders were ever given. No other testimony relating to the alleged orders was presented.2
In closing argument, Reetz’s attorney argued that Reetz’s loss of earnings and earning capacity amounted to $400,000, while all his other damages would justify a total award of double that amount. Kinsman, however, argued that because Reetz was still employable the most he should recover was $40,000.
The jury returned a verdict of $800,000.
Kinsman’s motion for new trial was denied, and it appealed, claiming that the conduct and argument of Reetz’s counsel was so inflammatory that it denied Kinsman a fair trial. The attention of the Court of Appeals was directed to four areas of alleged misconduct: references to Reetz’s ineligibility for workers’ compensation or any other benefits; repeated references to multi-million dollar awards in other cases; unfounded allegations of cover-up and perjury; and undue emphasis on Kinsman’s corporate nature and its wealth as well as the wealth of George Steinbrenner, III, chairman of the board of its parent corporation._
[100]*100In an unpublished opinion, the Court of Appeals held that even though any one of the improper arguments alleged may not have been inflammatory or overly prejudicial, "taken as a whole they demonstrate a deliberate and calculated attempt to prejudice the jury” and as such require a new trial.
Reetz claims that the Court of Appeals erred because these issues were not properly preserved for appellate review, and even if they were properly considered none of the arguments amounted to error requiring reversal.
We find that, although the issue of the propriety of the arguments was not preserved by a request for a specific instruction or a motion for mistrial so as to guarantee Kinsman a right to review, some of the arguments were so improper that it was within the discretion of the Court of Appeals to review the record to assure that Kinsman obtained a fair trial. We further find that the arguments relating to multi-million dollar verdicts and the wealth and callousness of Kinsman were so improper and inflammatory that Kinsman was denied a fair trial. A new trial is required. Accordingly, we aifirm the Court of Appeals, although on somewhat different grounds.
I
Reetz contends that the Court of Appeals should not have considered any of the claimed errors because they were not properly preserved for appellate review. The cases cited by Reetz in support of this argument stand for the proposition that a litigant has no right to appellate review unless he has requested a curative instruction or made a [101]*101motion for mistrial.3 Nevertheless, the rule is not an absolute bar to review, for it does not preclude an appellate court from correcting substantial errors which were not preserved in the trial court.
Our prior cases have clearly stated that incurable errors are not shielded from appellate review because an attorney fails to request what in that case would be a futile instruction.4 The “no objec[102]*102tion — no ruling — no error presented” rule requires counsel to seek to have error cured before the case is submitted to the jury. When a cure is not feasible, that rule need not be invoked.* ***5 Where improper conduct by one or both parties influences the outcome of a trial, an appellate court may reverse although the appellant’s attorney did not seek to cure the error.
Some of our earlier cases have indicated that if an error is incurable, the party claiming prejudice should move for a mistrial.6 Although such a motion is appropriate, it is not mandatory. A party may have such an investment in time and money in a trial at the point when incurable error arises that he would rather see the case go to the jury, hoping that the jurors will be able to ignore the improper argument. Such a decision is eminently reasonable, both for the individual litigant and the judicial system as a whole. A trial which has consumed valuable private and public resources need not be aborted because the jury may have been improperly influenced or distracted by closing argument.
When reviewing an appeal asserting improper [103]*103conduct of an attorney, the appellate court should first determine whether or not the claimed error was in fact error and, if so, whether it was harmless.7 If the claimed error was not harmless, the court must then ask if the error was properly preserved by objection and request for instruction or motion for mistrial. If the error is so preserved, then there is a right to appellate review; if not, the court must still make one further inquiry. It must decide whether a new trial should nevertheless be ordered because what occurred may have caused the result or played too large a part and may have denied a party a fair trial. If the court cannot say that the result was not affected, then a new trial may be granted.8 Tainted verdicts need not be allowed to stand simply because a lawyer or judge or both failed to protect the interests of the prejudiced party by timely action.9
In the instant case some of the alleged errors were incurable,10 others curable,11 and still others [104]*104not even error.12 We will discuss each category of error raised by the appeal in order to give some guidance to both bench and bar for future cases.
II
A. Improper Reference to Workers' Compensation Beneñts
In his opening argument, Reetz’s attorney made the following statement:
"Now all of us are familiar with the concept of workman’s compensation, because this is the remedy for a person who is working as an employee in a landlocked or shore-site employment situation * * *. [A] seaman is excluded from the general category of employees, * * * he has no right to any kind of compensation.”
This statement was improper for two reasons. First, our prior cases have made it clear that it is not relevant whether or not a plaintiff seeking recovery for personal injury has other remedies available and, therefore, the topic should not be raised before the jury.13 Second, the last sentence of the statement is simply untrue; Reetz was entitled to receive maintenance and cure benefits.14
If these were the sole errors committed, we [105]*105would not remand for a new trial. The prejudice caused by reference to workers’ compensation could have been cured by an instruction from the bench to the effect that sympathy or prejudice must not influence the jury’s decision.15 Such a readily cured error will not generally be reviewed unless properly preserved for appeal. In this instance there was no objection to the statement.
The incorrect portion of the statement is also not a basis for reversal in this case because during examination of one of Kinsman’s witnesses, the facts that Reetz had a right to maintenance and cure and that Reetz did receive such payments were clearly brought out. Any prejudice caused by the statement was thereby cured and the error rendered harmless.
B. References to Large Awards in Other Cases
During his closing statement, Reetz’s attorney referred to multi-million dollar verdicts in other cases.
The arguments complained of include the following references:
"Now I know, for example, circumstances when we talk about in terms of 'six million dollar man’. * * * All we can do is go by history and what they have. In other words, what is it when you take away a man, all of his senses, all of his ability to move, a quadriplegic, loss of both arms and legs and this kind of thing, we have a circumstance where this could be up to a $7,000,000 award.
"So what are you dealing with? Well, you’re dealing with a man that we know. We read the papers; we [106]*106know what happens; a person commits — tries to commit suicide and they don’t get enough oxygen and they come back with over a $3,000,000 award.”
Although these arguments were objected to and the objection sustained, in his rebuttal, Reetz’s attorney continued the references.16 In one form or another, Reetz’s attorney managed to mention million-dollar awards seven times, even though objections to these arguments were made and sustained on four occasions.
Such references are improper and should not be permitted.17 A one-time casual or vague reference to a large verdict in another case may not be sufficiently prejudicial to require a new trial.18 Also, immediate instruction by the court may cure any error.19 In this case, however, the judge failed to instruct the jury to ignore these references and the references were so numerous that it is doubtful any instruction would have been effective._
[107]*107Under these circumstances, a new trial is required. We cannot with confidence conclude that Kinsman’s interests were not prejudiced.20
C. Claims of Cover-up and Perjury by Kinsman and Its Witness
Kinsman claims that Reetz’s attorney caused error requiring reversal during closing argument by alleging that Kinsman was engaged in a coverup to protect itself, and that its chief witness, first mate Ewers, had committed perjury. These statements were made in two installments; the first came during initial closing argument, the second during rebuttal.
The first set of statements includes:
"And one thing about that first mate, he didn’t look you in the eye. He didn’t look you in the eye, but there is a reason for it.
"I can see where this man, this first mate could become a little irritated like he obviously was and like he admitted that he was. But, you see, he wasn’t just a witness; he was an advocate * * *. And they bring this man in. They pay him, pay his relief, and put him up in a hotel, and pay the air fare. There’s no question about that. But he comes here * * * as ¿n advocate.
[108]*108"And obviously there was dereliction on the part of that man [Ewers] out there. And that dereliction didn’t come out until I put the cross examination to him when he got so excited.”
The rebuttal set is made up primarily of the following:
"If there is one thing we know in our nation today, it is that word 'credibility’, and we know that word from Watergate * * *. And it’s one thing for them — for a shipowner defendant to try to cover up its tracks like a polar bear out there in the snowstorm at the North Pole, this kind of thing. They can cover them; they’re there, but you can find them and they have the upper hand.
"And this fellow, Ewers, up there that he wants you to consider his credibility and so do I, and there is a man who starts walking around and making a determination, trying to cover up his tracks, coming all the way down here. And it isn’t a matter of 'Will you come?’ * * * But Steinbrenner is the one who has the ship company, and he says in essence, 'All right’, he says, 'come on, get down there and testify again.’
"And you know what; [Ewers’ testimony is] not true. You know why this is not true?
"You see, because [it] was not substantiated by either one of those other two men.”
We find that these arguments are proper under the circumstances of this case and will not serve as grounds for reversal.
The first group of statements merely comment on the demeanor of the witness21 and point out the [109]*109possibility that he may be biased since, as demonstrated during the trial, his wages and the expenses he incurred for testifying were all paid by his employer. Such comments are well within the bounds of propriety and supported by the evidence presented in court.
The second group is no more harmful; when read as a whole, it is simply argued that Ewers and Kinsman were not presenting the truth, because, if they were, Kinsman would have produced the other witnesses to the incident.22 If, as in this case, the testimony of a witness for the plaintiff directly contradicts the testimony of a witness for the defendant, and there is no reason to believe that an honest mistake has been made, so that one witness must be fabricating, each counsel has the right to argue that his witness speaks the truth while the other presents a fabrication.23
Also, it is legitimate to point out that an opposing party failed to produce evidence that it might have, and consequently the jury may draw an inference against the opposing party. This is permissible even though the same witnesses could have been produced by both parties.24_
[110]*110
D. Comments on Kinsman’s Corporate Nature and Wealth
Kinsman further claims that Reetz’s lawyer inflamed the passions of the jury against Kinsman by constantly stressing the corporate nature, wealth, power, and insensitivity of Kinsman.
Comments made during closing argument which fall into this category include a claim that Reetz’s attorney is dedicated to representing only individuals and not corporations,25 that Kinsman cared nothing about Reetz’s welfare,26 that Kinsman can afford the best of everything,27 and repeated references to George Steinbrenner, III, owner of the New York Yankees and chairman of the board of Kinsman’s parent corporation, although he was not personally a party in the case.28_
[111]*111The effect of these comments was to create in the minds of the jurors an image of Kinsman as an unfeeling, powerful corporation controlled by a ruthless millionaire. Even a juror who harbored no prejudice against corporations or millionaires might have been swayed by these inflammatory remarks to alter his view of the evidence.
Our prior cases should have made clear that even isolated comments like these are always improper, even if not always incurable or error requiring reversal.29 However, when, as in this case, the theme is constantly repeated so that the error becomes indelibly impressed on the juror’s consciousness, the error becomes incurable and requires reversal.30 We find the following statement from Steudle v Yellow & Checker Cab & Transfer Co, 287 Mich 1, 11-12; 282 NW 879 (1938), to be applicable in this case:
"We believe the record in the instant case shows a deliberate course of conduct on the part of counsel for plaintiff aimed at preventing defendant from having a [112]*112fair and impartial trial. We think the course of misconduct was so persistently followed that a charge of the court in an effort .to obviate the prejudice would have been useless.”
Thus, although no objection was made to these comments, a new trial should be ordered.31
Affirmed.
Fitzgerald, C.J., and Kavanagh, Williams, Levin, Coleman, and Riley, JJ., concurred.