Procter & Gamble Co v. Amway Corporation, e

280 F.3d 519, 61 U.S.P.Q. 2d (BNA) 1385, 2002 U.S. App. LEXIS 730, 2002 WL 73222
CourtCourt of Appeals for the Fifth Circuit
DecidedJanuary 17, 2002
Docket00-20127
StatusPublished
Cited by98 cases

This text of 280 F.3d 519 (Procter & Gamble Co v. Amway Corporation, e) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Procter & Gamble Co v. Amway Corporation, e, 280 F.3d 519, 61 U.S.P.Q. 2d (BNA) 1385, 2002 U.S. App. LEXIS 730, 2002 WL 73222 (5th Cir. 2002).

Opinion

JERRY E. SMITH, Circuit Judge:

The Procter & Gamble Co. (“P&G”) appeals the award of attorneys’ fees and costs to Ja-Ri Corporation (“Ja-Ri”), the Amway Distributors Association Council (“ADAC”), and Internet Services Corporation (“Internet”) under 28 U.S.C. § 1927 and 15 U.S.C. § 1117(a). Concluding that the district court committed several errors, we vacate and remand.

I.

P&G manufactures and distributes numerous household products. Since the late 1970’s and early 1980’s, rumors of links to Satanism have circulated throughout the United States. A common version alleges that P&G’s president admitted to worshiping Satan on a television talk show and that a portion of P&G’s profits goes to the church of Satan. The rumor has circulated in the form of voicemail messages and printed fliers.

P&G alleges that Amway.and its distributors started or spread the rumor in the 1980’s and began spreading it again in the mid-1990’s. Rather than suing Amway in the 1980’s, P&G worked with Amway’s corporate headquarters to stop the rumor. In 1995, however, the rumor resurfaced when Randy Haugen, an Amway Distributor, forwarded it to other Amway distributors via an internal telephone messaging system. Haugen served on the ADAC and was a very successful Amway distributor with a network of distributors throughout Utah, Nevada, Texas, Mexico, and Canada.

The rumor spread rapidly. Some distributors printed fliers containing the rumor and circulated them to consumers. P&G offered evidence that the number of Satanism rumors increased substantially in the states in which the majority of Hau-gen’s distributors live.

Within days of learning that the rumor was false, Haugen sent out a short retraction on the voice messaging system. Shortly thereafter, an Amway representative contacted Haugen and delivered a copy of a P&G “truth kit,” which explains that the rumor is false. Using the kit, Haugen sent out a second and more detailed retraction, but the rumor continued to spread for some time.

Amway’s distributors make money both from selling Amway products to the general public and from recruiting other distributors. Newly recruited distributors become “down-line” distributors who earn commissions for the “upline” distributors who recruited them. More senior and profitable distributors sell their products predominately to downline distributors rather than to consumers. There is high turnover among the more junior distributors. The most elite and profitable distributors rely on the sale of motivational tools rather than Amway products to earn large profits.

P&G alleged that this structure constitutes an illegal pyramid scheme and gave upline distributors a possible motive to repeat the rumor to the downline distributors because it might affect the ability *523 to recruit distributors and sell Amway products. The relationship of Amway distribution network to Ja-Ri, AD AC, and Internet remains a bit murky, but P&G unearthed evidence that the four entities have close ties.

II.

In 1995, P&G filed a federal suit in Utah, alleging that Haugen, Freedom Associates, Inc., and Freedom Tools, Inc., circulated the Satanism rumor; P&G later joined Amway, Randy Walker, and Walker International Network as defendants. In 1996, P&G filed a second amended complaint alleging defamation, common law unfair competition, violations of the Utah Truth in Advertising Act, tortious interference, negligent supervision, and violations of the Lanham Act § 43(a), 15 U.S.C. § 1125(a), and vicarious liability. P&G then filed a third amended complaint alleging that Amway is an illegal pyramid and alleging fraud and product disparagement; the district court dismissed that complaint in 1997. Later in 1997, P&G filed a fourth amended complaint to assert fraud and disparagement claims, which the Utah court denied as untimely. 1

On the day after the dismissal in Utah, P&G sued Haugen, Amway, ADAC, Ja-Ri, Internet, and other parties in Texas federal court, alleging that the defendants had (1) spread the Satanism rumor, (2) disparaged P&G’s Crest toothpaste, and (3) harmed P&G’s sales by luring people into Amway’s illegal pyramid scheme as distributors. The complaint asserted various causes of action, including common law fraud, violations of the Lanham Act § 43(a), violations of the Racketeer Influenced and Corrupt Organizations Act (“RICO”), 28 U.S.C. § 1962(c)-(d), and violations of the Texas Business and Commerce Code § 16.29.

The Texas district court granted Amway’s Fed. R. Civ. P. 12(b)(6) motion dismissing the RICO claim because P&G had not alleged reliance on Amway’s alleged predicate acts of mail and wire fraud. The court held that P&G lacked standing to bring its § 43(a) claim based on Amway’s illegal pyramid scheme and that the statute of limitations had expired for the fraud claim. This dismissal eliminated Internet as a party to the suit, because P&G had asserted only the Lanham Act illegal pyramid scheme against Internet.

The remaining claims and parties went to trial. At the close of P&G’s case, Amway moved for judgment as a matter of law (“j.m.l.”). The court granted j.m.l. and dismissed the § 43(a) claim against Amway, Walker, and Haugen based on the res judicata effect of the Utah final judgment. The Texas court dismissed the § 43(a) claim for disparagement against the remaining defendants because the First Amendment requires, and the plaintiffs had failed to present, evidence of “actual malice.” The court also dismissed the Texas Business and Commerce Code § 16.29 claim and all remaining claims. P&G appealed the decision on the merits.

The district court then issued three orders imposing sanctions on P&G by shifting attorneys’ fees and costs. It granted *524 sanctions to Ja-Ri in the form of all attorneys’ fees expended after April 1999 (the “Ja-Ri sanctions order”), citing § 1927 as its authority for shifting fees. The court granted a fees motion in favor of ADAC, citing its authority under § 1927 and 15 U.S.C. § 1117 (the “ADAC sanctions order”). The court granted Internet’s motion for all attorney’s fees under §§ 1117 and 1927 (the “Internet sanctions order”). P&G brought the instant appeal to challenge the sanctions orders.

In Procter & Gamble Co. v. Amway Corp. (“P&G P), 242 F.3d 539, cert. denied, — U.S. -, 122 S.Ct. 329, 151 L.Ed.2d 243 (2001), we affirmed the decision on the merits in part, reversed in part, and vacated. (1) We reversed the rule 12(b)(6) dismissal of the RICO claims based on the predicate acts of mail and wire fraud in spreading the Satanism rumor.

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280 F.3d 519, 61 U.S.P.Q. 2d (BNA) 1385, 2002 U.S. App. LEXIS 730, 2002 WL 73222, Counsel Stack Legal Research, https://law.counselstack.com/opinion/procter-gamble-co-v-amway-corporation-e-ca5-2002.