Pivot Point International, Incorporated, Cross-Appellee v. Charlene Products, Incorporated and Peter Yau

372 F.3d 913, 2004 WL 1416584
CourtCourt of Appeals for the Seventh Circuit
DecidedAugust 10, 2004
Docket01-3888, 02-1152
StatusPublished
Cited by18 cases

This text of 372 F.3d 913 (Pivot Point International, Incorporated, Cross-Appellee v. Charlene Products, Incorporated and Peter Yau) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pivot Point International, Incorporated, Cross-Appellee v. Charlene Products, Incorporated and Peter Yau, 372 F.3d 913, 2004 WL 1416584 (7th Cir. 2004).

Opinions

RIPPLE, Circuit Judge.

Pivot Point International, Inc. (“Pivot Point”), brought this cause of action against Charlene Products, Inc., and its president Peter Yau (collectively “Charlene”), for copyright infringement pursuant to 17 U.S.C. § 501(b). The district court granted summary judgment for the defendants on the ground that the copied subject matter, a mannequin head, was not copyrightable under the Copyright Act of 1976 (“1976 Act”), 17 U.S.C. § 101 et seq. For the reasons set forth in the following opinion, we reverse the judgment of the district court and remand the case for proceedings consistent with this opinion.

I

BACKGROUND

A. Facts

Pivot Point develops and markets educational techniques and tools for the hair design industry. It was founded in 1965 by Leo Passage, an internationally renowned hair designer. One aspect of Pivot Point’s business is the design and development of mannequin heads, “slip-ons” (facial forms that slip over a mannequin head) and component hair pieces.

In the mid-1980s, Passage desired to develop a mannequin that would imitate the “hungry look” of high-fashion, runway models. Passage believed that such a mannequin could be marketed as a premium item to cutting-edge hair-stylists and to stylists involved in hair design competitions. Passage then worked with a German artist named Horst Heerlein to create an original sculpture of a female human head. Although Passage discussed his vision with Heerlein, Passage did not give Heerlein any specific dimensional requirements. From Passage’s description, Heer-lein created a sculpture in plaster entitled “Mara.”

Wax molds of Mara were made and sent to Pivot Point’s manufacturer in Hong Kong. The manufacturer created exact reproductions of Mara in polyvinyl chloride (“PVC”). The manufacturer filled the PVC form with a liquid that expands and hardens into foam. The process of creating the Mara sculpture and of developing the mannequin based on the sculpture took approximately eighteen months.

In February of 1988, when Pivot Point first inspected the PVC forms of Mara, it discovered that the mannequin’s hairline had been etched too high on the forehead. The manufacturer corrected the mistake by adding a second, lower hairline. Although the first, higher hairline was visible upon inspection, it was covered with implanted hair. The early PVC reproductions of Mara, and Pivot Point’s first shipment of the mannequins in May of 1988, possessed the double hairlines.

About the same time that it received its first shipment of mannequins, Pivot Point obtained a copyright registration for the design of Mara, specifically the bareheaded female human head with no makeup or hair. Heerlein assigned all of his rights in the Mara sculpture to Pivot Point. Pivot Point displayed the copyright notice in the name of Pivot Point on each mannequin.

Pivot Point enjoyed great success with its new mannequin. To respond to customer demand, Pivot Point began marketing the Mara mannequin with different types and lengths of hair, different skin [916]*916tones and variations in makeup; however, no alterations were made to the facial features of the mannequin. For customer ease in identification, Pivot Point changed the name of the mannequin based on its hair and skin color; for instance, a Mara mannequin implanted with yak hair was called “Sonja,” and the Mara mannequin implanted with blonde hair was called “Karin.”

At a trade show in 1989, Charlene, a wholesaler of beauty products founded by Mr. Yau,2 displayed its own “Liza” mannequin, which was very close in appearance to Pivot Point’s Mara. In addition to the strikingly similar facial features, Liza also exhibited a double hairline that the early Mara mannequins possessed.

On September 24, 1989, Pivot Point noticed Charlene for copyright infringement. When Charlene refused to stop importing and selling the Liza mannequin, Pivot Point filed this action.3

B. District Court Proceedings

Pivot Point filed a multi-count complaint in district court against Charlene. It alleged violations of federal copyright law as well as state-law claims; Charlene both answered the complaint and counterclaimed. After extensive discovery, Pivot Point filed a comprehensive motion for summary judgment on its complaint and Charlene’s counterclaims. Charlene filed several cross-motions for summary judgment as well. The district court tentatively ruled on these motions in July 2001 and issued a final ruling in October 2001.

1. Merits

In its opinion, the district court stated that: “[t]he principal dispute is whether a human mannequin head is copyrightable subject matter. If it is, then there must be a trial on the question whether Liza is a knock off of Mara.” R.401 at 1. The district court explained that, although sculptural works are copyrightable under 17 U.S.C. § 102(a)(5), sculptures that may be copyrighted are limited by the language of 17 U.S.C. § 101, which provides in relevant part:

Such works shall include works of artistic craftsmanship insofar as their form but not their mechanical or utilitarian aspects are concerned; the design of a useful article, as defined in this section, shall be considered a pictorial, graphic or sculptural work only if, and only to the extent that, such design incorporates pictorial, graphic, or sculptural features that can be identified separately from, and are capable of existing independently of, the utilitarian aspects of the article.

According to the district court, there was no question that Mara was a sculpture. However, in the district court’s view, the sculpture served utilitarian ends. “Students in beauty schools practice styling hair on Mara’s head and may practice other skills by applying makeup to Mara’s eyes, lips, and cheeks. The parties dispute which functions are primary.” R.401 at 2.

The district court then explored whether the artistic and utilitarian aspects of Mara were “separable” for purposes of the piece’s copyrightability: “The statutory separability requirement confines copyright protection to those aspects of the design that exist apart from its utilitarian value, and that could be removed without reducing the usefulness of the item.” Id. at 3. The district court observed that [917]*917drawing this line is particularly troublesome.

The statute, continued the district court, is generally recognized to suggest two types of separability: physical separability and conceptual separability. The district court explained that physical separability occurs when the ornamental nature of the object can be physically removed from the object and that

[conceptual separability differs from physical separability by asking not whether the features to be copyrighted could be sliced off for separate display, but whether one can conceive of this process. Relying on a comment in the House Report on the 1976 amendments, the second circuit in Kieselstein-Cord [v. Accessories by Pearl, Inc.,

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372 F.3d 913, 2004 WL 1416584, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pivot-point-international-incorporated-cross-appellee-v-charlene-ca7-2004.