Perlmuter Printing Co. v. Strome, Inc.

436 F. Supp. 409, 22 U.C.C. Rep. Serv. (West) 1092, 1976 U.S. Dist. LEXIS 15440
CourtDistrict Court, N.D. Ohio
DecidedApril 23, 1976
DocketCiv. A. C75-725
StatusPublished
Cited by167 cases

This text of 436 F. Supp. 409 (Perlmuter Printing Co. v. Strome, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Perlmuter Printing Co. v. Strome, Inc., 436 F. Supp. 409, 22 U.C.C. Rep. Serv. (West) 1092, 1976 U.S. Dist. LEXIS 15440 (N.D. Ohio 1976).

Opinion

MEMORANDUM OPINION AND ORDER

KRUPANSKY, District Judge.

This is a diversity action wherein plaintiff seeks compensatory damages, plus interest and costs, charging defendant with a breach of an oral contract. Defendant denies the existence of an oral contract. Jurisdiction of the Court was properly invoked pursuant to 28 U.S.C. § 1332 and, at the pretrial request of both parties, the case was tried to the Court without a jury.

Plaintiff’s pre-trial Motion to Dismiss Strome Marketing, Inc. as a party defendant, is hereby granted.

Proceeding to the merits of the action, the Court notes initially that the facts elicited at trial are generally undisputed. Plaintiff Perlmuter Printing Company is an Ohio corporation engaged in the business of commercial printing. Defendant Strome, Inc. is a New Jersey corporation engaged in the business of photo-finishing. The first commercial intercourse between the parties was brief and occurred in November, 1974, when Richard Perlmuter, President of Perl-muter Printing, was requested to submit a price quotation for printing photo-processing mailer envelopes for Strome, Inc. From a sample of the mailer envelope forwarded to him by Peter Vogel, house counsel for Strome, Inc., Perlmuter calculated a cost estimate and submitted a bid proposal. Referring to Vogel’s business card, Perlmuter telephoned Vogel at Strome, Inc. and submitted his proposal. The bid, however, was rejected as excessive.

The action now before the Court arose as a result of a second, unrelated transaction between the parties which was initiated during March of 1975.

*411 Defendant Strome, Inc. consummated an agreement with the Ruben H. Donnelly Company, a direct mail advertising agency, under the terms of which the latter contracted to insert a specific quantity of Strome, Inc. photo-processing mailer envelopes into its promotional mailing, at a charge of $12.00 per thousand inserts. Integral to that contract, Strome, Inc. was permitted to include an additional insert for the mailing at a substantially reduced rate of $6.00 per thousand. Anxious to benefit from the reduced rate for the second insert, but unable, itself, to provide a second insert, Strome, Inc. sought to sell that right to another advertiser.

John Mera, responding to Strome, Inc.’s newspaper advertisement, agreed to purchase the right to the second insert at $8.00 per thousand to promote the sale of costume jewelry. Mera was then referred by Strome, Inc. to Henry Wener of the Donnelly Company for further implementation of the mailing. Wener suggested that Mera contact Perlmuter Printing to print the flyers for the second insert. Mera did so, and, in mid-March, 1975 received Perl-muter’s price quotation of $6.80 per thousand pieces. Mera, lacking the financial resources to support his proposed venture, then solicited, through Richard Perlmuter, the participation of Perlmuter Printing in the jewelry venture. Perlmuter, unwilling to assume the risk, declined participation in the proposed joint venture and insisted that at least a $70,000.00 advance was required to offset the cost of necessary printing materials.

Mera subsequently turned to Strome, Inc. for financing and, at a March 27 meeting attended by George Strome, president of Strome, Inc., Clifford Strome, vice president of Strome, Inc., Henry Wener and John Mera, a participation agreement evolved under the terms of which the Stromes and Mera would jointly engage in the costume jewelry venture. At the request of these parties, Wener contacted Richard Perlmuter on March 28, and stated that George Strome was willing to undertake the printing arrangement earlier sought by Mera. Perlmuter was then requested to meet with the parties at the offices of Strome, Inc. in New Jersey to discuss details of the agreement. In the course of the conversation with Wener and upon Perlmuter’s inquiry, Wener further declared that Strome, Inc. held a solid credit rating.

Richard Perlmuter thereafter, on April 1, 1975, flew to Bergenfield, New Jersey for a meeting to discuss a printing contract. He arrived at the Strome, Inc. offices situated in the Strome, Inc. Building shortly before 11:00 a.m., and met Peter Vogel, house counsel for the firm, who introduced George Strome as president and Howard Strome as treasurer of Strome, Inc. Also present were Henry Wener, John Mera, and Clifford Strome. Discussions ensued concerning the printing of 17 million flyers for the costume jewelry venture. The artwork, consisting of a black and white copy, a 35 mm. color photo, and a tissue copy, were presented by Mera with the necessary printing instructions. Certain modifications were made on the copy to provide separate coding for four different mailings, changing the identifying caption and mailing address to “Tiger Color Presents” and “Strome Marketing, Inc.”. George Strome, then requested Perlmuter to proceed with the printing, “as soon as possible”.

Vogel directed that the first 250,000 flyers printed be shipped directly to Strome, Inc. for insertion into an independent Strome, Inc. mailing, which was separate from the Donnelly mailing. Perlmuter was impressed by the parties with the magnitude and urgency of the undertaking and' recognized that immediate action was required to ensure completion of the 17 million pieces in time for the Donnelly mailing deadlines. He therefore assured the others that with around-the-clock perseverance, the first shipment of 250,000 flyers could be delivered by the April 7 deadline. The parties agreed to this timetable.

Discussions continued during luncheon, and, upon returning to the offices of Strome, Inc., Perlmuter requested a purchase order from Vogel. Vogel demurred, *412 stating that other matters of urgency required his immediate attention but he would forward to Perlmuter a purchase order within a day or so. Relying upon this assurance and upon the earlier discussions with the parties, Perlmuter departed George Strome’s office that afternoon, confident that he had a binding contract with Strome, Inc. Before leaving New Jersey, he telephoned his paper supplier and placed an order for 100,000 pounds of paper to ensure the availability of materials when printing would commence.

Immediately subsequent to Perlmuter’s departure, Peter Vogel, and George, Clifford and Howard Strome formed a new corporation, known as Strome Marketing, Inc. Later that afternoon, a Strome, Inc. secretary rushed the certificate of incorporation to Trenton, New Jersey, a distance of 93 miles, for filing with the Secretary of State. Subsequently, George Strome was appointed president of the new corporation, Clifford Strome, vice president, and Howard Strome, treasurer; the very same ch. fices held by these men in Strome, Inc. Although the Stromes fully intended to form the new corporation from a time prior to the April 1 meeting, and further intended that such corporation would engage in the costume jewelry venture as a “bootstrap operation”, no mention of these very material and contrary intentions was ever conveyed to Perlmuter. Nor was explanation made that any corporation or party other than Strome, Inc. was the real party in interest to the agreement to print the jewelry flyers.

Perlmuter, having returned to Cleveland, initiated a work order in the name of Strome, Inc. and prepared to commence printing on April 4.

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Bluebook (online)
436 F. Supp. 409, 22 U.C.C. Rep. Serv. (West) 1092, 1976 U.S. Dist. LEXIS 15440, Counsel Stack Legal Research, https://law.counselstack.com/opinion/perlmuter-printing-co-v-strome-inc-ohnd-1976.