Orlando Cepeda v. Cowles Magazines and Broadcasting, Inc., a Corporation

328 F.2d 869
CourtCourt of Appeals for the Ninth Circuit
DecidedApril 3, 1964
Docket18862_1
StatusPublished
Cited by21 cases

This text of 328 F.2d 869 (Orlando Cepeda v. Cowles Magazines and Broadcasting, Inc., a Corporation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Orlando Cepeda v. Cowles Magazines and Broadcasting, Inc., a Corporation, 328 F.2d 869 (9th Cir. 1964).

Opinions

MADDEN, Judge.

This suit for libel was brought by Orlando Cepeda against Cowles Magazines and Broadcasting, Inc., because of an article about Cepeda published in the defendant’s weekly magazine, Look, in its May 21, 1963, issue. The author of the article is described by the appellee, hereinafter called the defendant, as “a nationally recognized sportswriter and baseball authority.” The suit was filed [870]*870by the plaintiff in the Superior Court of the State of California, in San Francisco, and was removed, at the instance of the defendant, on the ground of diversity of citizenship, to the United States District Court for the Northern District of California, Southern Division. That court granted the defendant’s motion for a summary judgment apparently on the ground that the language used in the defendant’s article was not libelous per se, since the court stated that the plaintiff had stipulated that he would not amend his complaint to allege special damages.

Cepeda had been, during the 1962 season, a member of the San Francisco Giants baseball team which had won the National League pennant in that year and had lost the World Series to the New York Yankees in a seven-game series. He was one of the ablest and best known players on the San Francisco team. He was a member of the San Francisco team again in 1963, at the time, early in the 1963 baseball season, when the article here involved was published by the defendant.

The article said that Cepeda’s name had a sale tag on it; that “it is astonishing that Cepeda, power hitter and slick fielder on a pennant winner, should be considered expendable”; that he had “for sometime been in disfavor with owner Horace Stoneham, Manager Alvin Dark and the club’s cue takers”; that among the counts against him were “(2) He is not a team man. (3) When things go wrong he blames everybody but Orlando. (4) He does not rebound and take it out on the opposition”; that he has a “doghouse status” with the Giants’ hierarchy which deem him “temperamental, uncooperative and underproductive”; that one Giant executive had said, in regard to the Giants’ first visit to their former New York playing field to play the New York Mets and the thunderous reception there given Cepeda’s teammate Willie Mays:

“Orlando didn’t get over that for quite a while. It helped pave the way for what happened to him in the second half of the season.”

The fact was that Cepeda’s play in the second half of that season was below his standard of the first half. In connection with the article was a photograph of Cepeda being banned by the umpire from a game because he had made a violent gesture of dissatisfaction at being called out at first base.

Section 45 of the Civil Code of California defines libel as

“a false and unprivileged publication by writing, printing, picture, effigy or other fixed representation to the eye, which exposes any person to hatred, contempt, ridicule, or obloquy, or which causes him to be shunned or avoided, or which has a tendency to injure him in his occupation.”

To write of a well-known baseball player who, in the course of a season, would be under the interested observation of hundreds of fellow players and hundreds of thousands of paying customers and of the management establishments of all of the teams in the two big leagues, that this player in spite of great ability as a player has a “doghouse status” with the management hierarchy of his own pennant-winning team, which regards him as “not a team man,” who blames everyone but himself when things go wrong, who is “temperamental, uncooperative and underproductive” as a member of the team, who has been characterized by at least one executive of his team as being so consumed with jealousy of one of his teammates that his ability as a player was adversely affected for half of a baseball season, would, for those who read and believed the writing, tend to produce the effects defined in the Civil Code. These statements would produce feelings of contempt and ridicule for one who, because of these faults of temperament, failed to fulfill the promise of his great natural physical abilities. They would tend to injure Cepeda in his occupation of a notable baseball player because they would put the managements of the other nineteen teams in the big leagues on notice that if they acquired Cepeda they [871]*871would get not only the asset of his great ability as a player but also the troublesome and disrupting liability of his temperament. Naturally, they would discount his value accordingly.

The Civil Code of California, § 45a, says in part:

“A libel which is defamatory of the plaintiff without the necessity of explanatory matter, such as an inducement, innuendo or other extrinsic fact, is said to be a libel on its face. -* -*

The defendant urges that the district court was right in holding that the defendant’s article was not libelous on its face. In the case of MacLeod v. Tribune Publishing Co., Inc., 52 Cal.2d 536, 548, 343 P.2d 36, the Supreme Court of California recounted the judicial and legislative history leading to the enactment of § 45a. Applying § 45a to our instant case, and paraphrasing the language of the Supreme Court of California in the case of Maidman v. Jewish Publications Inc., 54 Cal.2d 643, 649, 7 Cal.Rptr. 617, 355 P.2d 265, 87 A.L.R.2d 439 we would say, “The article in question could not have any effect other than to cause injury to the reputation of a person in Cepeda’s position.” It was, if false and unprivileged, libelous on its face, i. e. per se, and there was no necessity for any allegation or proof of special damages resulting from it.

The defendant also urges that its article was privileged. A significant feature of the defendant’s writing was that, though the author is said by the defendant to be “a nationally recognized sportswriter and baseball authority,” the parts of the article in question of which the plaintiff complains contain practically nothing of this authority’s opinion or criticism. What it gives the reader is a report of what, the writer says, Cepeda’s employers, the management of the San Francisco Giants, were thinking and saying about him. Some of the thoughts were expressly attributed to that source, and the rest of them would be attributed by a reader to that source, since the writer of the article could not have known them except by learning them, directly or indirectly, from that source. We do not, then, have a situation in which the interested but relatively unsophisticated baseball buffs among Look Magazine’s millions of readers were being enlightened by a nationally recognized authority’s analysis and opinion of l’affaire Cepeda. If the article was a true report, the reader still got only what an eavesdropper with an acute ear and an accurate memory might have learned by listening at the keyhole of the Giants’ front office. There are obvious difficulties about fitting this kind of writing into the philosophy upon which the privilege of fair comment is based.

The plaintiff says that the Giants’ officials did not entertain the unfavorable opinions which the defendant’s writer attributed to them. Since one may not escape liability for defamation by showing that he was merely repeating defamatory language used by another person,1 a fortiori

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Bluebook (online)
328 F.2d 869, Counsel Stack Legal Research, https://law.counselstack.com/opinion/orlando-cepeda-v-cowles-magazines-and-broadcasting-inc-a-corporation-ca9-1964.