Newton v. Thomason

22 F.3d 1455
CourtCourt of Appeals for the Ninth Circuit
DecidedApril 28, 1994
DocketNos. 93-55002, 93-55376 and 93-55379
StatusPublished
Cited by81 cases

This text of 22 F.3d 1455 (Newton v. Thomason) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Newton v. Thomason, 22 F.3d 1455 (9th Cir. 1994).

Opinion

Opinion by Judge PREGERSON.

PREGERSON, Circuit Judge:

Wood Newton (“Newton”) appeals the district court’s summary judgment in favor of television producers Harry Thomason and Linda-Bloodworth Thomason, Burt Reynolds, and Mozark Productions, Inc. (collectively “Appellees”), in Newton’s misappropriation and unfair competition action. Newton alleges that the Appellees appropriated his name for a character in the television show “Evening Shade” in violation of the common law right of publicity, various state statutes, and the Lanham Act, 15 U.S.C. § 1125(a). Newton and his attorney Michael Childress (“Childress”) together appeal the award of [1458]*1458sanctions against Childress. Appellees cross-appeal the denial of their request for attorneys’ fees. We have jurisdiction over both the appeal and the cross-appeal under 28 U.S.C. § 1291. On the appeal, we affirm in part, and reverse in part. On the cross-appeal, we reverse and remand in part.

BACKGROUND

Appellant Newton is a country music songwriter and performer. In . the country/western music industry, he is recognized by the name “Wood Newton.” The main character in the television series “Evening Shade” [hereinafter the TV Series], is also named ‘Wood Newton.” Prior to the television show, which started airing in September 1990, Newton was the only person with that name in the entertainment field.

Newton filed a complaint in the Northern District of Illinois, alleging that Appellees misappropriated his name and likeness and engaged in unfair competition in violation of state and federal law. The Illinois court transferred the ease to the Central District of California, under 28 U.S.C. § 1404(a).1 Appellees moved for summary judgment2 on the following grounds: (1) Newton consented to use of his name; (2) Appellees did not “pirate” Newton’s name and identity for commercial gain; and (3) There was no likelihood óf confusion between Newton and the TV Series character.

On the issue of consent, Appellees presented evidence that Newton consented in writing and by his conduct.3 Their evidence showed that by May or June 1990, Newton knew that Appellees planned to use Wood Newton as one of the TV Series’ character names because his sister sent him a newspaper article about the TV Series. On July 18, 1990, Newton wrote, in a letter to Harry Thomason (“Thomason”) and Linda Blood-worth-Thomason (“Bloodworth”), “I’ve been reading about your new show.... I want you to know I’m flattered that you are using my name, everyone who I’ve talked to about it thinks it’s exciting and so do I.” He went on to explain the origins of his name. Newton admitted that he did not expect Thoma-son to think he objected to the use of his name after reading this letter. Both before and after the first broadcast in September, Newton spoke with Thomason and sent several more letters without ever objecting to or even mentioning the use of his name; he spoke only about the use of his songs.

In their moving papers, Appellees contended that Newton in fact actively encouraged them to use his name because he hoped to sell them a theme song for the TV Series. Newton wrote the July 18th letter in response to an article explaining that Appellees were looking for a theme song for the TV Series. He enclosed tapes of his music with the letter, stating “I would love to have the chance to write some music or songs for the show_” Newton admitted that he inten-

tionally failed to disclose his objections to the use of his name because he wanted to sell a song and hoped to get special consideration. Appellees used two of Newton’s songs in the TV Series but rejected his proposed theme song. After Newton learned, in December 1990, that Appellees had decided not to buy his submitted theme song, he for the first time investigated his legal rights and objected to the use of his name.

To oppose Appellees’ summary judgment motion, Newton submitted a declaration denying that the April 26, 1990 conversation took place and stating that, although he never objected, he also never consented to the use of his name. He explained that he did not object in part because he had mixed feelings about the idea: he wanted to see the actual use of his name and the compensation Appellees would provide him. His other alleged reasons for not objecting were that he did not even know until June or July 1990 [1459]*1459that Appellees were going to use his name in the TV Series, and did not know until December that he had a legal right to object. He also stated that he never intended the July 18, 1990 letter to constitute consent or authorization to use his name. As evidence that Appellees never believed they had received consent, Newton presented a letter from MTM, Inc., dated October 2, 1990, which stated that “we should get a release from Wood Newton to use his name....” CBS drafted an agreement that granted it the right to use Newton’s name, but Newton refused to sign it.

Second, on the issue of commercial exploitation of Newton’s name and identity, Appel-lees presented evidence that they never used the name “Wood Newton” to advertise or promote the TV Series or to sell any products or services. In newspaper announcements, for example, they merely mentioned the name “Wood Newton” as Burt Reynolds’s character name.

Third, on the issue of likelihood of confusion, Appellees and Newton each described the similarities and differences between Newton and the TV Series character. Newton is a forty-five year old country music songwriter and performer. He grew up in a small Arkansas town and played high school football for a team coached by Thomason. His deceased father was named Obb Newton; Obb owned a local hardware store. Newton has been married for twenty years and has no children. He once moved from his hometown to a big city and currently lives in a different small town. The fictional Wood Newton character is a high school football coach and former pro football star who is married to a prominent attorney and has three children. He lives in a small Southern town that is modeled after Newton’s (and Thomason’s) hometown. His deceased father has the same name and occupation as did Newton’s deceased father. At the root of his character are a dry sarcastic wit, a passion for the song “Blueberry Hill,” and a lack of talent on the football team he coaches. In his declaration, Newton stated that people who he met for the first time asked him whether he took his name from Burt Reynolds’s character.

Based on the submitted evidence, the district court granted summary judgment in favor of Appellees. The district court also sanctioned Newton’s attorney Childress in the amount of $10,000 for filing Newton’s complaint in the Illinois district court and denied Appellees’ motion for attorneys’ fees. Newton and Childress appeal and Appellees cross-appeal.

ANALYSIS

1. Newton’s Appeal of Summary Judgment

We review de novo the district court’s grant of summary judgment. Smith v. Noo-nan, 992 F.2d 987, 989 (9th Cir.1993).

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Bluebook (online)
22 F.3d 1455, Counsel Stack Legal Research, https://law.counselstack.com/opinion/newton-v-thomason-ca9-1994.