Pocket Socks, Inc. v. Louis Vuitton Malletier

District Court, S.D. California·Decided April 29, 2025·No. 3:24-cv-01076·Unknown

Opinion

POCKET SOCKS, INC., a California Case No.: 24-CV-1076 JLS (AHG) corporation, ORDER GRANTING DEFENDANT’S Plaintiff, v. (ECF No. 6) LOUIS VUITTON NORTH AMERICA, INC., a Delaware corporation, Defendant. Presently before the Court are Defendant Louis Vuitton North America, Inc.’s (“LVNA” or “Defendant”) Motion to Dismiss Plaintiff’s Complaint (“Mot.,” ECF No. 6) and Memorandum of Points and Authorities in Support Thereof (“Mem.,” ECF No. 6-1), along with Plaintiff Pocket Socks, Inc.’s (“Pocket Socks” or “Plaintiff”) Response to Motion to Dismiss (“Opp’n,” ECF No. 15) and LVNA’s Reply (“Reply,” ECF No. 14). On November 14, 2024, the Court took the matter under submission without oral argument pursuant to Civil Local Rule 7.1(d)(1). ECF No. 13. Having carefully reviewed Plaintiff’s Complaint (“Compl.,” ECF No. 1), the Parties’ arguments, and the law, the Court GRANTS Defendant’s Motion to Dismiss. / / / / / / I. Factual Background Evan Papel was traveling through Europe when he was victimized by a thief. Compl. ¶ 8. Papel’s money was stolen on that trip. Id. But while he may have lost a few bucks, Papel also gained an idea: a travel security solution in the form of a sock with a zippered pocket providing a home for sensitive items that are sheltered from pickpockets. Id. Papel originally named his idea “ZIP IT GEAR,” but he later rebranded in 2012 to the name “Pocket Socks.” Id. Papel quickly pursued intellectual property protection for his new conception from the United States Patent and Trademark Office (“PTO”), obtaining multiple trademark registrations and a design patent registration. Id. ¶ 10. Specifically, he was granted Registration No. 4,200,363 on the Supplemental Register on August 28, 2012, for the trademark “Pocket Socks,” id.; Compl., Ex. A, ECF No. 1-2, a mark that was converted to the Principal Register on October 8, 2013, issuing as Registration No. 4,414,045, Compl. ¶ 10; Compl., Ex. B, ECF No. 1-3. Then, Papel’s corporation Pocket Socks—the Plaintiff in this matter—was granted Registration No. 6,066,095 on the Supplemental Register on May 26, 2020, for a trade dress described as follows: The mark consists of three-dimensional configuration comprising a sock where the toe and heel of the sock are shaded and eleven shaded circles appear on the sock. At the top of the sock is a pocket with the interior in a small polka dot pattern. The broken line is to represent the shape of the overall sock and zippered pocket, is not part of the mark, and serves only to show the position or placement of the mark on the goods. Compl. ¶ 10; Compl., Ex. C, ECF No. 1-4. An image of the associated trade dress is pictured below: Ce Li

Be, Compl., Ex. C, ECF No. 1-4. Finally, on October 4, 2022, Papel was issued US Design Patent No. D965,284 for a “Sock with Zippered Pocket.” Compl. § 10; Compl., Ex. D, ECF No. 1-5. Plaintiff maintains that these intellectual property registrations reflect the “many years of diligence, effort and expense [that] has been aimed at creating Pocket Socks’ distinctive products and brand,” but that has not stopped Defendant from releasing a comparable product of its own. Compl. § 11. As early as June 2023, Defendant “began using, marketing, offering for sale, and selling Louis Vuitton ‘Pocket Socks’ at Paris Fashion Week,” id. § 13, and Defendant’s socks remain available for sale in its stores and on its website to this day, id. 15, 17. Plaintiff describes LVNA’s socks as “using the same ‘Pocket Socks’ name and brand, for a similar (although luxury-priced) product,” id. 12, though LVNA’s socks are advertised as being engraved with Louis Vuitton’s housemark (the LV initials) and showcasing LVNA’s heritage Damier pattern in the knitting, id. § 15. At least certain of Defendant’s advertisements, such as a screenshot that Plaintiff incorporates into the Complaint, refer to Defendant’s product as “Pocket Socks.” Said screenshot is pictured below:

= tems Ch Seah LOUIS VUITTON Contes □□

Pocket Socks

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Plaintiff alleges that Defendant’s use of Plaintiff's marks and the recent publicity surrounding Defendant’s products “‘irreparably injures Pocket Socks’ longstanding brand and trademark rights.” Jd. 19. {II. Procedural History Plaintiff filed its Complaint on June 20, 2024, asserting three causes of action: (1) trademark infringement under 15 U.S.C. $§ 1114(1)(a), 1125(a); (2) trade dress /infringement under 15 U.S.C. §§ 1114(1)(a), 1125(a); and (3) unfair competition under Cal. Bus. & Prof. Code § 17200 (“UCL”). Compl. 21-30. Defendant then moved to dismiss the Complaint on October 8, 2024, but just over one month later, the Parties jointly requested a two-month continuance to the briefing schedule to allow them to engage in }ongoing settlement discussions. ECF No. 12 at 1-2. The Court acquiesced, setting Plaintiff's response deadline to January 13, 2025, and setting Defendant’s reply deadline January 20, 2025. ECF No. 13 at 1-2.

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Pocket Socks, Inc. v. Louis Vuitton Malletier, (S.D. Cal. 2025).

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