Morristown Lincoln-Mercury, Inc. v. Lotspeich Publishing Co.

298 S.W.2d 788, 42 Tenn. App. 92, 1956 Tenn. App. LEXIS 116
CourtCourt of Appeals of Tennessee
DecidedAugust 10, 1956
StatusPublished
Cited by37 cases

This text of 298 S.W.2d 788 (Morristown Lincoln-Mercury, Inc. v. Lotspeich Publishing Co.) is published on Counsel Stack Legal Research, covering Court of Appeals of Tennessee primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Morristown Lincoln-Mercury, Inc. v. Lotspeich Publishing Co., 298 S.W.2d 788, 42 Tenn. App. 92, 1956 Tenn. App. LEXIS 116 (Tenn. Ct. App. 1956).

Opinion

*95 HOWARD, J.

The parties will be referred to as they appeared in the trial court.

The plaintiff agrees that the statement of the case and the pleadings are correctly stated in the defendant’s brief, as follows:

“Plaintiff, Morristown Lincoln-Mercury, Inc., filed suit in the Circuit Court for Knox County, Tennessee, on September 17, 1954, seeking damages against the defendant, based upon an alleged breach of contract. Plaintiff alleged that the parties had entered into a written agreement whereby the defendant contracted to publish certain advertising relating to the sale of new and used Lincoln and Mercury automobiles by plaintiff, and that notwithstanding said contract or agreement, the defendant failed and refused to publish the advertising, resulting in the loss of profits which plaintiff would have made from the sale of the automobiles proposed in the unpublished advertisement.
“The case reached issue upon defendant’s pleadings, hereinafter stated, and the case was tried before the judge and a jury in the Circuit Court for Knox County on April 28,1955, and the trial resulted in a verdict and judgment in favor of the plaintiff against the defendant in the sum of Three Thousand Dollars ($3,000.00).
“A motion for a new trial (with amendments) was seasonably made and filed by the defendant, and the same was overruled upon plaintiff’s acceptance, under protest, of a remittitur of $1,000.00, as suggested by the trial judge. Thereupon, defendant prayed and was granted an appeal to this Court, and the appeal bond and bill of exceptions were filed and approved within the time allowed.
*96 “The plaintiff’s declaration * * * avers that he is the authorized dealer and distributor of Lincoln and Mercury automobiles in Hamblen, Jefferson, Grainger, Cocke and Hancock Counties, Tennessee; that he maintains a garage and sales agency in Morristown, Tennessee, selling, trading and dealing in new and used automobiles, parts and accessories, and operating a repair shop; that the defendant is publisher of ‘The Knoxville Journal,’ a newspaper in the trade area covered by plaintiff’s franchise; that on or about June 19, 1954, plaintiff and defendant entered into a contract whereby plaintiff purchased and defendant sold' one hundred inches (100") of advertising in the classified section of the defendant’s newspaper, and that the parties agreed that the advertising would be carried in the June 20, 21 and 22, 1954, issues of ‘The Knoxville Journal’; that the defendant, through its agents, servants and employees, prepared and submitted the proposed advertising copy to the plaintiff, who approved the same, and in reliance upon its contract with defendant, ‘purchased, ordered and acquired thirty new cars and sixty used car. ’ Plaintiff avers that the defendant breached its contract in that it failed, neglected and refused to publish the advertising as agreed, all to plaintiff’s damage.
******
“Thereupon, the defendant filed special pleas to the declaration, as follows:
“ (1) Plea of non est factum, sworn to * * * by Charles H. Smith, Jr., Vice-President of the defendant, in which it is stated that the alleged contract was not executed by defendant, or by anyone authorized to bind the defendant in the premises;
“ (2) Plea of not guilty;
*97 “(3) Plea that defendant did not owe plaintiff as alleged in the declaration; and
“(4) Plea that defendant did not contract with the plaintiff as alleged in the declaration.”

In support of defendant’s first contention that there was no material evidence to support the verdict, it is argued that the parties did not enter into a valid enforceable contract whereby the defendant became obligated to publish advertising for plaintiff, because defendant’s agent or solicitor to whom the advertising was delivered had no authority to execute the contract in question, and that the trial judge committed error in refusing to sustain defendant’s motion for directed verdict made following the introduction of all the evidence.

In ascertaining whether there was any material evidence to support the verdict, we are governed by certain rules heretofore established by decisions of the Appellate Courts of this State. We are required to take the strongest legitimate view of all the evidence to uphold the verdict, disregard all evidence and inferences to the contrary, and if we find there was any material evidence to support the verdict, it must be sustained. Jarratt v. Clinton, 34 Tenn. App. 670, 241 S. W. (2d) 941; D. M. Rose & Co. v. Snyder, 185 Tenn, 499, 206 S. W. (2d) 897, 901.

Only where one conclusion can be reasonably reached from all the evidence and inferences is it proper for a trial court to direct a verdict. Coca-Cola Bottling Works v. Selvidge, 4 Tenn. App. 558; Supreme Liberty Life Ins. Co. v. Pemelton, 24 Tenn. App. 576, 148 S. W. (2d) 1.

*98 Upon a review of the evidence it appears that plaintiff’s President, Ralph Doyle, previous to June 18, 1955, conceived the plan of conducting a sale of new and used automobiles at its place of business in Morristown, Tennessee; that at the time plaintiff had several used cars on hand, and 30 new “stripped down” cars on order to be sold at reduced prices. Pursuant to and in furtherance of the sales plan, Doyle decided to run a quarter page advertisement, consisting of 100 inches, for three days, June 20, 21 and 22, in the Classified Advertising-Section of the defendant’s Knoxville Journal, a daily newspaper with a large circulation throughout the counties of East Tennessee. The term “stripped down” has reference to cars on which there are no extra accessories.

It further appears that before submitting a copy of the advertisement, Doyle made two long distance telephone calls from his office in Morristown to the defendant’s Classified Advertising Department and was told by an employee of said Department that the three ads could be run. The first of these two calls was made on June 18th, and the second on Saturday morning, June 19th, at which time Doyle was informed that if he wanted the ad to appear in the Sunday edition of the paper it would be necessary to get it in by 12 o’clock noon, at which time said Department closed on Saturdays; that Doyle immediately left his office and drove to Knoxville where upon arriving at the defendant’s Classified Advertising Department, he was referred to Mrs. Sarah .Tate, an employee. After some discussion with Mrs. Tate regarding the cost of running the ad for three days, which was $2.60 per inch, and being told by her that he could obtain a better rate by signing a yearly contract, the printed contract in question was signed by both Doyle and Mrs. *99 Tate, as Clerk, in which Doyle agreed to pay $2.35 per in, or a total of $400 for the three ads.

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Bluebook (online)
298 S.W.2d 788, 42 Tenn. App. 92, 1956 Tenn. App. LEXIS 116, Counsel Stack Legal Research, https://law.counselstack.com/opinion/morristown-lincoln-mercury-inc-v-lotspeich-publishing-co-tennctapp-1956.