In Re Miva, Inc., Securities Litigation

544 F. Supp. 2d 1310, 2008 U.S. Dist. LEXIS 11631, 2008 WL 450037
CourtDistrict Court, M.D. Florida
DecidedFebruary 15, 2008
Docket6:05-cv-00201
StatusPublished
Cited by4 cases

This text of 544 F. Supp. 2d 1310 (In Re Miva, Inc., Securities Litigation) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
In Re Miva, Inc., Securities Litigation, 544 F. Supp. 2d 1310, 2008 U.S. Dist. LEXIS 11631, 2008 WL 450037 (M.D. Fla. 2008).

Opinion

*1311 OPINION AND ORDER

JOHN E. STEELE, District Judge.

This matter comes before the Court on defendants’ Renewed Motion to Dismiss Plaintiffs’ First Amended Consolidated Class Action Complaint (Doc. # 55) (Motion to Dismiss). The Court initially issued an Opinion and Order (Doc. # 91) addressing the defendants’ Motion to Dismiss, however, the Court subsequently granted defendants’ Motion for Reconsideration (Doc. # 96) to the extent that it agreed to reexamine whether scienter was adequately pled. (Doc. # 112.) Pursuant to the Court’s instructions, both plaintiff and defendants submitted supplemental memoranda on the issue of scienter. (Docs. ## 116,117.)

I.

This is a securities class action lawsuit brought by investors of FindWhat.com, Inc. (now known as Miva, Inc.) against the corporation and three of its officers or former officers. Plaintiffs allege that Defendants made false and misleading statements and material omissions in order to inflate the price of the corporation’s stock in violation of the Securities and Exchange Act of 1934. Specifically, plaintiff alleges that defendants violated Section 10(b) and Rule 10b-5, 15 U.S.C. § 78j(b) and 17 C.F.R. § 240.10b-5 when they made eleven specific statements. The Court has already ruled that the first nine statements were not actionable for a variety of *1312 reasons. (Doc. # 91.) The two statements which survived the defendants’ Motion to Dismiss were:

(1) February 23, 2005 Conference Call:

On February 23, 2005, Defendants Pisaris-Henderson and Agius participated in a conference call, where Pisaris-Henderson stated in part:

Third, we believe that lead quality should be and is becoming increasingly important to advertisers, and recent press coverage has focused substantial attention on the click broad issue and how it effects lead quality. For several years, we have understood the issue and have been investing heavily in protecting the integrity of our networks through both automated and human systems, thereby limiting our exposure to the issue.
That said, we believe that ultimately the value of a lead is best determined by whether that lead actually converts to a sale. Our recent acquisition of Miva empowers our visibility into the click stream, and for businesses with Miva storefronts, we are now able to track and add from the first click through to the point-of-sale. We don’t need to employ intuition or advanced algorithms to determine whether traffic sources are good or bad. We are creating a single transparent platform that combines relevant advertising with the visibility to measure conversion rather than clicks alone, thereby giving us the ability to remove traffic sources from our networks that do not meet our high standard of conversion metrics, aligning our interest with those of our advertisers. In fact, during Q4 we intentionally removed numerous traffic sources that would otherwise have produced approximately $70,000 of revenue per day. This action further illustrates our long-term view towards maintaining high standards and delivering high-quality leads to our advertisers.
Let me repeat we have intentionally removed traffic sources from our distribution network that would otherwise have produced approximately $70,000 of revenue per day in topline revenue. Again, our focus is to deliver traffic that converts rather than just clicks alone.
Although in the short-term allowing this traffic within our network could reduce revenues, we believe we’re best served in the long-term by leading the industry through the creation of a transparent platform that will further differentiate our Company within the performance-based marketing world.

(Doc. #50, ¶ 87); and

(2) March 16, 2005 Form 10-K: On March 16, 2005, FindWhat filed a Form 10-K with the SEC for the year ending December 31, 2004. The Form was signed by all individual Defendants and certified by Defendants Pisaris-Henderson and Thune pursuant to the Sarbanes-Oxley Act of 2002. Plaintiffs cite to the following portion of the Form:

Additionally, the U.S. Congress and some state legislatures have introduced legislation designed to regulate “spy-ware,” which has not been precisely defined, but which is often defined as software installed on consumers’ computers without their informed consent and which is designed to gather and, in some cases, disseminate information about those consumers, including personally identifiable information, without the consumers’ consent. We do not rely on “spyware” for any purpose and it is not part of our product offerings, but the definition of spyware or proposed legislation relating to spyware may be broadly defined or interpreted to include legitimate ad-serving software, including toolbar offerings currently provided by our Primary Traffic division. Currently, *1313 legislation has focused on providing Internet users with notification of and the ability to consent or decline the installation of such software, but there can be no guarantee that future legislation will not provide more burdensome standards by which software can be downloaded onto consumers’ computers. Currently all downloadable software that we distribute requires an express consent of the consumer and provides consumers with an easy mechanism to delete the software once downloaded.
We have implemented screening policies and procedures to minimize the effects of these fraudulent clicks. We believe that these policies and procedures assist us in detecting fraudulent click-throughs, which are not billed to our advertisers. However, it is difficult to detect all fraudulent clicks and detection may become more difficult in the future if third parties implement more sophisticated fraudulent click-through schemes. To the extent that we are unable to detect click-through fraud, we may refund revenue that our advertiser have paid to us that is later discovered to be attributed to these fraudulent click-throughs. If we find new evidence of past fraudulent clicks, we may have to issue refunds to advertisers retroactively for amounts previously paid to our FindWhat.com or Espotting Network distribution partners.
From time to time, we receive fraudulent clicks on our ads by persons seeking to increase the advertising fees paid to distribution partners within our FindW-hat.com and Espotting Networks. Click-through fraud occurs when a person or program clicks on an advertisement displayed on a website for the purpose of generating a click-through payment to the FindWhat.com and Espotting Networks partner rather than to view the underlying content. We have developed automated proprietary screening applications and procedures to minimize the effects of these fraudulent clicks. Click-throughs received through the FindWhat.com and Espotting Networks and through our private label partners’ networks are evaluated by these screening applications and procedures.

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FindWhat Investor Group v. FindWhat. Com
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695 F. Supp. 2d 1331 (M.D. Florida, 2010)

Cite This Page — Counsel Stack

Bluebook (online)
544 F. Supp. 2d 1310, 2008 U.S. Dist. LEXIS 11631, 2008 WL 450037, Counsel Stack Legal Research, https://law.counselstack.com/opinion/in-re-miva-inc-securities-litigation-flmd-2008.