Harrell v. BMW of North America, LLC

CourtDistrict Court, D. South Carolina
DecidedFebruary 5, 2021
Docket3:20-cv-00218
StatusUnknown

This text of Harrell v. BMW of North America, LLC (Harrell v. BMW of North America, LLC) is published on Counsel Stack Legal Research, covering District Court, D. South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Harrell v. BMW of North America, LLC, (D.S.C. 2021).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF SOUTH CAROLINA COLUMBIA DIVISION

Maurice Harrell, ) C/A No. 3:20-cv-00218-SAL ) Plaintiff, ) ) v. ) ) OPINION & ORDER BMW of North America, LLC, ) ) Defendant. ) ___________________________________ )

This case is like many others currently pending before various courts in that it involves fraud and warranty-based claims related to an allegedly defective N63 engine. After opting out of a nationwide class action,1 Plaintiff Maurice Harrell (“Plaintiff”) brought this action asserting five claims against Defendant BMW of North America, LLC (“Defendant”): (1) Breach of Warranty pursuant to the Magnuson-Moss Warranty Act, 15 U.S.C. § 2301, et seq.; (2) Breach of Implied Warranty of Merchantability pursuant to the Magnuson-Moss Warranty Act and S.C. Code Ann. § 36-2-314; (3) Breach of Express Warranty, S.C. Code Ann. § 36-2-313; (4) violation of the South Carolina Unfair Trade Practices Act (“SCUTPA”), S.C. Code Ann. § 39-5-10, et seq.; and (5) fraudulent concealment. [See ECF No. 11.] Currently before the court is Defendant’s Motion to Dismiss the Amended Complaint. [ECF No. 13.] The issues are fully briefed and ripe for resolution by this court. [ECF Nos. 16, 17, 23.] For the reasons outlined herein, the court denies the motion.

1 Bang v. BMW of N. Am., LLC, No. 15-cv-1695 (D.N.J.). FACTUAL AND PROCEDURAL BACKGROUND2 On August 8, 2009, Plaintiff purchased a 2009 BMW 750Li from a BMW authorized dealer in South Carolina. [ECF No. 11, Am. Compl. at ¶ 15.] “Within a few months,” Plaintiff discovered that the vehicle “consumed an excessive amount of engine oil which required him to add one quart

of oil about every 2,500 miles throughout the warranty period and well before the Defendant’s recommended oil change intervals.” Id. at ¶ 17. He lodged complaints with the local dealership, BMW of Columbia, “on more than one occasion.” Id. at ¶ 18. In response, the dealership informed him that the consumption was “normal” and did not offer any repairs. Id. at ¶ 19. Plaintiff claims he has spent “approximately $3,600.00 in out-of-pocket costs associated with the [] excessive oil consumption.” Id. at ¶ 22. Plaintiff contends that the excessive consumption of oil is due to a manufacturing defect in the N63 engine. Id. at ¶ 32. According to Plaintiff, the N63 engine is “widely known and described as defective throughout the automotive industry and the BMW-enthusiast community” and “notorious for consuming excessive amounts of engine oil.” Id. at ¶¶ 37, 38. He notes that the

“oil consumption defect” was “apparent” in a 2015 Consumer Reports study and the excessive oil consumption was the subject of a 2011 complaint thread on a BMW enthusiast website. Id. at ¶¶ 39–41, 43–44. Because the “oil consumption defect” became “so problematic,” Plaintiff claims Defendant issued a series of technical service bulletins (“TSBs”) to “address [the] complaints.” Id. at ¶ 47. In the June 2013 TSB, Defendant changed the oil consumption specifications for N63 vehicles, instructing service technicians to add two quarts of engine oil rather than one during oil change

2 The facts are taken from Plaintiff’s Amended Complaint. In deciding the present motion, the court accepts the well-pleaded factual allegations as true. services. Id. at ¶¶ 49, 50. Plaintiff claims that the June 2013 TSB is “part of a campaign to conceal the oil consumption defect” because it represents the oil consumption as a “normal feature of BMW vehicles.” Id. at ¶ 51. Thereafter, in December 2014, Defendant launched its “Customer Care Package” which,

among other things, instructed service technicians to check various component parts of the N63 engine and reduced the recommended oil change interval from earlier of 15,000 miles/two years to the earlier of 10,000 miles/one year. Id. at ¶¶ 56–58. At the same time, Defendant also launched its “N63 Customer Loyalty Offer,” giving purchasers discounts on the purchase of a new vehicle to replace the N63 vehicle. Id. at ¶ 59. On September 18, 2015, a class action lawsuit was filed in the United States District Court for the District of New Jersey, making similar allegations regarding the N63 engine. See Bang, No. 15-cv-6945; see also Am. Compl. at ¶¶ 87–90. It settled, and Plaintiff opted out of the settlement. Am. Compl. at ¶ 87. After opting out of the settlement, Plaintiff filed an action in New Jersey on December 3, 2018. Id. On November 27, 2019, the New Jersey District Court severed and

dismissed without prejudice Plaintiff’s claims. Id. at ¶ 89; see also Sarwar et al. v. BMW of N. Am., LLC, No. 18-cv-16750, 2019 WL 7499157 (D.N.J. Nov. 27, 2019). Plaintiff filed this action on January 22, 2020. [ECF No. 1.] Following an amended pleading, Defendant moved to dismiss all claims pursuant to Rule 12(b)(6) of the Federal Rules of Civil Procedure. [ECF No. 13.] Plaintiff responded in opposition, and Defendant replied. [ECF Nos. 16, 17.] DISCUSSION Defendant first argues that all of Plaintiff’s claims should be dismissed because they are barred by the statute of limitations and tolling does not apply. [ECF No. 13-1 at pp.5–12.] And as to the SCUTPA and fraudulent concealment claims, Defendant argues that in addition to being untimely, Plaintiff has not pleaded the claims with the requisite particularity and the claims are barred by the economic loss rule. Id. at pp.12–15. Each argument is addressed in turn. I. Statute of Limitations. Defendant relies on the statute of limitations affirmative defense in seeking dismissal of all of

Plaintiff’s claims. “[A] motion to dismiss filed under Federal Rule of Procedure 12(b)(6), which tests the sufficiency of the complaint, generally cannot reach the merits of an affirmative defense, such as the defense that the plaintiff’s claim is time-barred.” Goodman v. Praxair, Inc., 494 F.3d 458, 464 (4th Cir. 2007). As a result, district courts may only resolve a statute of limitations defense at the motion to dismiss stage if “all facts necessary to the affirmative defense ‘clearly appear[] on the face of the complaint.’” Id. (quoting Fredericksburg & Potomac R.R. Co. v. Forst, 4 F.3d 244, 250 (4th Cir. 1993)) (emphasis added). Here, Plaintiff’s arguments suggest that absent tolling, his claims may be untimely.3 Thus, this court’s analysis will address the applicable statutes and the relevant dates addressed by the parties before focusing on whether Plaintiff has sufficiently pleaded a tolling doctrine to survive dismissal.

3 The court notes that the burden of establishing an affirmative defense, such as the statute of limitations, rests with the Defendant. Goodman v. Praxair, Inc., 494 F.3d 458, 464 (4th Cir. 2007). Interestingly, however, Plaintiff’s arguments in opposition focus exclusively on tolling doctrines. He argues that “BMW has failed to point to allegations on the face of the complaint that show Plaintiff’s claims are untimely under these tolled periods.” [ECF No. 16 at p.6 (emphasis added); see also id. (“In light of BMW’s misrepresentations . . . , Plaintiff could not have discovered that his car was defective when he first observed the oil consumption or first complained to a BMW dealer.”).] Additionally, in discussing the Bang class action, Plaintiff’s opposition references a “one month and three year gap” between the running of the statutes of limitations on the breach of warranties claims and SCUTPA and fraudulent concealment claims, respectively, and the filing of the Bang class action on September 18, 2015. Id. at p.9.

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Harrell v. BMW of North America, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/harrell-v-bmw-of-north-america-llc-scd-2021.