Bishop Logging Co. v. John Deere Industrial Equipment Co.

455 S.E.2d 183, 317 S.C. 520, 28 U.C.C. Rep. Serv. 2d (West) 190, 1995 S.C. App. LEXIS 27
CourtCourt of Appeals of South Carolina
DecidedFebruary 13, 1995
Docket2305
StatusPublished
Cited by34 cases

This text of 455 S.E.2d 183 (Bishop Logging Co. v. John Deere Industrial Equipment Co.) is published on Counsel Stack Legal Research, covering Court of Appeals of South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bishop Logging Co. v. John Deere Industrial Equipment Co., 455 S.E.2d 183, 317 S.C. 520, 28 U.C.C. Rep. Serv. 2d (West) 190, 1995 S.C. App. LEXIS 27 (S.C. Ct. App. 1995).

Opinion

Cureton, Judge:

Respondent Bishop Logging Company (Bishop Logging) brought this action against John Deere Industrial Equipment Company (John Deere), Construction Equipment Sales, Inc. (CES), and Denharco, f/k//a Hurricana Metals, charging fraud, negligent misrepresentation, and breach of express warranty in connection with the sale of several pieces of heavy forestry equipment which were to be utilized in a novel swamp logging operation. The jury returned a verdict for Bishop Logging on each cause of action against John Deere, 1 and awarded Bishop Logging $1,000,000 in actual damages and $1,200,000 in punitive damages. The trial court denied John Deere’s posttrial motions for judgment n.o.v., new trial, and new trial nisi. We affirm in part and reverse in part.

FACTS

Bishop Logging Company is a large, family-owned logging contractor formed in 1980 in the lowcountry of South Carolina. Bishop Logging has traditionally harvested pine timber. However, in 1988 Bishop Logging began investigating the feasibility of a fully mechanized hardwood swamp logging operation when its main customer, Stone Container Corporation, decided to expand hardwood production. In anticipating an increased demand for hardwood in conjunction with the operation of a new paper machine, Stone Container requested that Bishop Logging harvest and supply hardwood for processing at its mill. In South Carolina, most suitable hardwood is lo *524 eated deep in the swamplands. Because of the high accident risk in the swamp, Bishop Logging did not want to harvest hardwood by the conventional method of manual felling of trees. 2 Since Bishop Logging had already been successful in its totally mechanized pine logging operation, it began a search for improved methods of hardwood swamp logging centered on mechanizing the process in order to reduce labor, minimize personal injury and insurance costs, and improve efficiency and productivity.

A fully mechanized swamp logging operation was a new concept in hardwood logging. As planned, it consisted of three components. First, a feller-buncher would cut the timber. The feller-buncher was a tract-mounted mobile saw which would travel through the swamp to the timber. Second, a mobile stroke delimber would travel behind the feller-buncher to the felled tree. It would remove the limbs, top the tree, and prepare it to be dragged from the swamp. Finally, grabble skidders would remove the logs from the swamp to log trucks.

As Bishop Logging knew that no fully mechanized swamp logging package of equipment was available for purchase, it launched a campaign to design a package to suit its needs. Its search began with a number of equipment companies and manufacturers. Adrian Bishop, the president of Bishop Logging, approached representatives of John Deere, Hurricana, and CES to determine if existing equipment could be modified to work in a swamp environment. In cooperation with the sales representatives, Bishop Logging investigated various types of equipment, including observing some of the equipment operating in different conditions. 3

Bishop Logging ultimately purchased several pieces of John *525 Deere equipment to comprise the system. This equipment included a Model 693D excavator on which a Koehring fellerbuncher was attached, a Model 690D excavator with an attached Hurricana stroke delimber, and three Model 548D grapple skidders with oversized tires. The gross sales price of the machinery was $608,899. All the equipment came with a written John Deere “New Equipment Warranty,” whereby John Deere agreed only to repair or replace the equipment during the warranty period, and did not warrant the suitability of the equipment. Hoping to sell more equipment if the Bishop Logging system was successful, however, John Deere agreed to assume part of the risk of the new enterprise by extending its standard equipment warranties notwithstanding the unusual use and modifications to the equipment.

Soon after being placed in operation in the swamp, the machinery began to experience numerous mechanical problems. John Deere, through CES, made over $110,000 in warranty repairs on the equipment. However, Bishop Logging contended the swamp logging system failed to operate as represented by John Deere and, as a result, it suffered a substantial financial loss. 4

I.

On appeal, John Deere first asserts the court erred in failing to grant its motions for directed verdict and judgment n.o.v. on the fraud cause of action because it did not make misrepresentations of present fact about thee suitability of the equipment for the swamp logging operation. Bishop Logging, on the other hand, contends that John Deere engaged in fraud by representing that this unprecedented logging operation would work and that Bishop Logging had the support and backing of John Deere one hundred percent.

*526 We can reverse a jury verdict only if it is without evidentiary support. Townes Associates, Ltd. v. City of Greenville, 266 S.C. 81, 221 S.E. (2d) 773 (1976). Furthermore, in deciding motions for directed verdict and judgment notwithstanding the verdict, the evidence and all reasonable inferences must be viewed in the light most favorable to the nonmoving party. If more than one inference can be drawn from the evidence, the case must be submitted to the jury, Howard v. State Farm Mut. Auto. Ins. Co., 316 S.C. 445, 450 S.E. (2d) 582 (1994).

Viewing the evidence in the light most favorable to Bishop Logging, we conclude that ample evidence exists to support Bishop Logging’s contention that the forestry equipment did not work in the swamp as well as anticipated. Nevertheless, there was no evidence, let alone clear, cogent, and convincing evidence, that John Deere committed fraud upon Bishop Logging. See O’Shields v. Southern Fountain Mobile Homes, Inc., 262 S.C. 276, 204 S.E. (2d) 50 (1974) (Fraud must be proven by clear, cogent and convincing evidence).

Adrian Bishop testified about a conversation he had with Ed Benizzi, a territory manager for John Deere, during a demonstration of the grapple skidder. According to Bishop, he told Benizzi he depended upon the system working because of the cost of the equipment. Bishop testified Benizzi affirmed the “operation would work as you see it and as I’m telling you about it,” and that Bishop Logging “had the support and backing of John Deere 100 percent.” Benizzi further told Bishop the warranties on the skidders would be honored even though the fuel injection system was boosted fifteen percent to give the skidders more power. Additionally, Benizzi told Bishop all warranties on the Model 693 feller-buncher would be honored even though Bishop wanted to use a Koehring head on it as opposed to a Hurricana head. During cross-examination, Benizzi testified he told Bishop he would insure the fact that skidders would function properly in the swamp environment and John Deere would keep the equipment up.

Not every statement made in the course of a commercial dealing is actionable at law.

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455 S.E.2d 183, 317 S.C. 520, 28 U.C.C. Rep. Serv. 2d (West) 190, 1995 S.C. App. LEXIS 27, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bishop-logging-co-v-john-deere-industrial-equipment-co-scctapp-1995.