Gregg, G. v. Ameriprise Financial

195 A.3d 930
CourtSuperior Court of Pennsylvania
DecidedSeptember 12, 2018
Docket1504 WDA 2017
StatusPublished
Cited by21 cases

This text of 195 A.3d 930 (Gregg, G. v. Ameriprise Financial) is published on Counsel Stack Legal Research, covering Superior Court of Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gregg, G. v. Ameriprise Financial, 195 A.3d 930 (Pa. Ct. App. 2018).

Opinion

OPINION BY KUNSELMAN, J.:

Introduction

Ameriprise Financial, Inc.; Ameriprise Financial Services, Inc.; Riversource Life Insurance Company; and Robert A. Kovalchik ("the insurance companies") appeal a non-jury verdict finding that they deceitfully profited from a business transaction with Gary and Mary Gregg. The trial judge held the insurance companies in violation of the "catchall" provision of Pennsylvania's Unfair Trade Practices and Consumer Protection Law (UTPCPL). 1 That catchall provision prohibits anyone who advertises, sells, or distributes goods or services from "[e]ngaging in any ... fraudulent or deceptive conduct which creates a likelihood of confusion or of misunderstanding" during a transaction. 73 P.S. § 201-2(4)(xxi).

A decade ago, our appellate courts disagreed over that provision. The Commonwealth Court of Pennsylvania, interpreting it expansively, granted consumers greater protections under the UTPCPL than under common law, while this Court did not. After studying Commonwealth Court and federal precedents, we realized we had inadvertently reduced a 1996 amendment's impact. Thus, in Bennett v. A.T. Masterpiece Homes , 40 A.3d 145 (Pa. Super. 2012), we adopted Commonwealth Court's consumer-friendly view of the catchall provision.

In the case at bar, the insurance companies would essentially have us undo Bennett . They argue that a jury verdict in their favor on common law claims precluded a non-jury verdict against them under the UTPCPL. The Commonwealth Court rejected that argument in 2011. Hence, the insurance companies invite us to reopen the split in authority that Bennett repaired. We decline their invitation and affirm.

Factual Background

In 1999, Robert A. Kovalchik, a financial adviser and insurance salesperson, solicited the Greggs to become his new customers. The Greggs and Mr. Kovalchik knew each other, because Mr. Kovalchik had advised Mr. Gregg's mother and sold her financial products, including insurance.

At his first formal meeting with the Greggs, Mr. Kovalchik held himself out as having skill, training, and expertise in insurance and investment products. Mr. Kovalchik offered to review the Greggs' assets, liabilities, financial worth, investments, and goals. He said that he would advise and counsel them as to insurance or investment products, that they should rely upon his advice and counsel, that they could trust him to achieve their financial goals, and that they should delegate investment decisions to him.

Mr. Kovalchik also asked the Greggs a series of questions regarding their current life insurance protection, financial needs, retirement goals, and current financial situation. The Greggs revealed that they owned seven Prudential life insurance policies. Those Prudential Policies had a combined value of $121,000.

Mr. Kovalchik and the Greggs met a second time, when Mr. Kovalchik recommended various insurance and investment products to them. Based upon his review and analysis, Mr. Kovalchik advised the Greggs to liquidate their $121,000 Prudential Polices, so he could place the assets into IDS Life Insurance, a corporation that the appellant insurance companies eventually acquired.

During his sales pitch, Mr. Kovalchik told the Greggs to purchase a new $170,000 Flexible Premium Variable Life Insurance Policy for Mr. Gregg and a $75,000 spousal rider for Mrs. Gregg. Mr. Kovalchik also recommended that they surrender their existing IRAs and use those funds to purchase IRAs through IDS. Mr. Kovalchik then advised them not to enroll Mrs. Gregg into an Air Force-provided plan that would have paid her military benefits if Mr. Gregg died, because the insurance companies would provide better coverage at lower costs.

Mr. Kovalchik presented the Greggs with a "Life Insurance Illustration" to demonstrate that, if Mr. Gregg purchased the new $170,000 Flexible Premium Variable Life Insurance Policy through IDS Life ("the IDS Policy") and made annual payments of $1,671, the Greggs could expect the IDS Policy to accrue significant cash value. As a result, he led the Greggs to believe that they could use that policy as their retirement plan.

The Greggs believed him and signed an application to purchase the IDS Policy. The Greggs also agreed to "roll-over" their existing IRAs into IRAs with IDS. Mr. Kovalchik directed them to surrender the proceeds from their Prudential Policies to fund the IDS Policy. The Greggs did so.

In December 1999, the Greggs provided Mr. Kovalchik with a $300 check, because he told them that the money would increase the savings portion of the IDS Policy. The Greggs also authorized automatic withdrawal of $300 per month from their checking account to cover the savings portion of the IDS Policy.

IDS issued them the IDS Policy.

A few weeks later, Prudential sent several checks to IDS from the now-liquidated Prudential Policies; $13,600.60 went into the IDS Policy. Unbeknownst to the Greggs, however, Mr. Kovalchik began dividing their monthly $300 contributions between the IDS Policy and the two IRAs.

Also, despite Mr. Kovalchik's original plan for all Prudential Policy funds to go into the IDS Policy, this was not possible. Thus, Prudential sent an $11,601.34 check for the remainder directly to the Greggs.

When Mr. Kovalchik learned this, he contacted the Greggs to offer them additional products. He told them he would deposit approximately $9,500 of $11,601.34 into their IDS Policy. Instead, he put $1,700 into each of their new IRAs.

In June 2000, Mr. Kovalchik opened an AXP Growth Fund account for the Greggs and deposited $6,100 of the Prudential Polices' proceeds into that account. Thus, he never invested any of the $9,500 into the IDS Policy. In addition, each IRA transactions increased Mr. Kovalchik's commissions via a surcharge of 5.75%.

Next, the Greggs began sending Mr. Kovalchik $200 per month, which they believed were going to the IDS Policy. However, Mr. Kovalchik actually put the money in the AXP Growth Account. Every AXP Growth Fund deposit increased Mr. Kovalchik's commissions, because they all carried the 5.75% surcharge.

The Greggs received a class action notice in January 2001, which led them to believe that the insurance companies broke the law. They sued. Among other things, the Greggs alleged fraudulent misrepresentation, negligent misrepresentation, and violation of the UTPCPL's catchall provision.

The common law claims of fraudulent and negligent misrepresentation went to a jury, which returned defense verdicts on both counts. Relying upon the record from the jury trial, the judge made the following findings of fact:

this court finds that [the insurance companies'] conduct created a likelihood of confusion or misunderstanding in their dealings with the [Greggs].

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Cite This Page — Counsel Stack

Bluebook (online)
195 A.3d 930, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gregg-g-v-ameriprise-financial-pasuperct-2018.