Goodson-Todman Enterprises, Ltd. v. Commissioner

84 T.C. No. 20, 84 T.C. 255, 1985 U.S. Tax Ct. LEXIS 118
CourtUnited States Tax Court
DecidedFebruary 25, 1985
DocketDocket No. 10604-81
StatusPublished
Cited by18 cases

This text of 84 T.C. No. 20 (Goodson-Todman Enterprises, Ltd. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Goodson-Todman Enterprises, Ltd. v. Commissioner, 84 T.C. No. 20, 84 T.C. 255, 1985 U.S. Tax Ct. LEXIS 118 (tax 1985).

Opinion

Sterrett, Judge-.

In his notice of deficiency dated March 26, 1981, respondent determined deficiencies in petitioners’ Federal income taxes for the taxable years ended March 31, 1973, March 31, 1974, and March 31, 1977, in the respective amounts of $33,604, $160,587, and $11,482.1 The ultimate issue for decision is whether, pursuant to sections 38 and 48(k), I.R.C. 1954, petitioners are entitled to claim investment tax credits with respect to the videotaped television series, "To Tell The Truth.”

FINDINGS OF FACT

Some of the facts have been stipulated and are so found. The stipulation of facts, together with the exhibits attached thereto, is incorporated herein by this reference.2 Goodson-Todman Enterprises, Ltd. (hereinafter referred to as petitioner), is a corporation duly organized and existing under the laws of the State of New York. At the time the petition in this case was filed, petitioner’s principal place of business was located in New York, New York. Petitioner’s subsidiary corporations, Mid-Hudson Publications, Inc., Cactus Productions, Inc., and Ulster Offset Corp., are involved in this proceeding only by reason of having filed consolidated income tax returns with petitioner.

Since the early 1950s, the principal business of petitioner and related entities has been the production of television programs. Petitioner is an established producer in the television industry. Among other productions, petitioner and its related entities have produced "What’s My Line?”, "I’ve Got a Secret”, "Password”, "Family Feud”, "The Price is Right”, and "Beat The Clock”.

In the fall of 1956, petitioner commenced production of the television series "To Tell The Truth” (hereinafter referred to as TTTT). Production of this series was the principal business activity of petitioner. TTTT was successful. It was televised during both prime time and daytime over the CBS network from 1956 through 1969. From 1969 through 1980, the series was taped to be syndicated to various stations throughout the United States. The syndicated shows were produced during the years that are before the Court.

TTTT’s format remained substantially the same throughout its history. Each TTTT show was one-half hour in duration and normally consisted of two "spots.” Each show was taped before a live audience and subsequently televised. Appearing on each show were a master of ceremonies or "emcee,” four celebrity panelists, and contestants (three per spot). The emcee and celebrity panelists were permanent members of the TTTT series and regularly appeared on numerous shows throughout the "season.” Each was recognized by the viewing public as an entertainment personality or celebrity. The emcees included such widely known persons as Bud Collyer, Garry Moore, Bill Cullen, and Joe Garagiola. The celebrity panelists included hosts of other game shows, actors and comedians, TV news people, commentators, sportscasters, athletes, and former politicians. Specifically, panelists included such people as Gene Rayburn, Allen Ludden, Kitty Carlisle, Peggy Cass, Nipsey Russell, Hugh Downs, and Dick Clark. The three contestants used in each spot were comprised of a "real person” and two "imposters.”

At the beginning of each TTTT show, the announcer introduced the emcee, who made a brief statement introducing the first spot. The four celebrity panelists were then introduced, followed by the appearance on the stage of the three contestants involved in the first spot. Each contestant would announce that he was the particular real person who was the subject of the spot. Of course, only one contestant was the real person. The other two contestants were imposters. The emcee then read a short prepared statement or "affidavit” that related the story of the real person. A sample prepared statement is as follows:

I, John Fulton Short, an American, am a professional bullfighter and illustrator. I have fought bulls and exhibited my paintings in both Mexico and Spain where I am known as "El Yanqui.” I fought my first bull in 1953, and, to date, I have fought and killed 53 bulls.
Signed John Fulton Short

The affidavit having been read, each member of the panel in turn then asked questions of each contestant. The panelists’ goal was to identify the real person. Each panelist had one minute in which to question the contestants and within that alloted time was able to ask five to seven questions. The ringing of a bell marked the end of questioning by each panelist.

The real person was required to answer all questions truthfully. The imposters were not required to do so. Instead, they attempted to assume the identity of the real person and answered questions accordingly in an attempt to mislead the panelists.

Once all the questioning was completed, each panelist marked on a card the number 1, 2, or 3 to designate his selection of the particular contestant he believed to be the real person. The panelists might state some reason, humorous or serious, to explain his vote. Next, the emcee would ask the real person to identify himself, for example, "Will the real John Fulton Short please stand up.” The real person and the imposters then would engage in a discussion with the emcee and the panelists with respect to details of their lives.

The outcome of each particular spot was undetermined at the time the spot started. The panelists competed individually against the contestants and each other. The panelists were instructed by the producers of TTTT not to reveal any information that would lead to identification of the real person by the other panelists and thereby eliminate the competitive factor. The three contestants were each guaranteed $50 for appearing on TTTT, and, if all four panelists voted incorrectly, the three contestants divided $500. In addition to the cash awards, the contestants were given gifts of nominal value, such as costume jewelry, perfume, etc., supplied by advertisers. Some contestants were reimbursed for travel expenses.

An individual was selected to participate on TTTT as a "real person” because of his connection with an event, achievement, or happening that petitioner perceived to be of interest to the television audience. TTTT had the same audience appeal as such contemporary shows as "Real People” and "That’s Incredible.” A common characteristic of TTTT and these shows is that they all communicate a noteworthy aspect of an individual that is of interest to the viewing public. Set forth below is a representative list and brief descriptions of certain real persons who appeared on TTTT shows that were taped between April 8, 1975, and March 30, 1976, for telecasting during the season commencing in the fall of 1975.

Roy Volker is a professional treasure hunter. As such, he found the single most valuable coin ever discovered — the 1715 Eight Escuedo Spanish Gold Royale. He’s written a book for potential treasure hunters which informs you, not only where to search, but also how to clean, care for and dispose of what you find. It’s titled TREASURE UNDER YOUR FEET.
Ed Feinhandler won the ugly man contest for 4 years. He’s the first person to win the title 3 consecutive times since the contest began back in 1961 and the only one to win without the use of makeup.

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Goodson-Todman Enterprises, Ltd. v. Commissioner
84 T.C. No. 20 (U.S. Tax Court, 1985)

Cite This Page — Counsel Stack

Bluebook (online)
84 T.C. No. 20, 84 T.C. 255, 1985 U.S. Tax Ct. LEXIS 118, Counsel Stack Legal Research, https://law.counselstack.com/opinion/goodson-todman-enterprises-ltd-v-commissioner-tax-1985.