Apis Productions, Inc. v. Commissioner

86 T.C. No. 69, 86 T.C. 1192, 1986 U.S. Tax Ct. LEXIS 97
CourtUnited States Tax Court
DecidedJune 16, 1986
DocketDocket No. 1849-82
StatusPublished
Cited by3 cases

This text of 86 T.C. No. 69 (Apis Productions, Inc. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Apis Productions, Inc. v. Commissioner, 86 T.C. No. 69, 86 T.C. 1192, 1986 U.S. Tax Ct. LEXIS 97 (tax 1986).

Opinion

COHEN, Judge-.

Respondent determined deficiencies in petitioner’s Federal income tax of $402 and $79,871 for the taxable years ended July 31, 1976, and July 31, 1977, respectively. The only issue for decision is whether the video tapes of certain television variety shows produced by petitioner constitute “qualified film” under section JSfkMlHB),1 which is eligible for the investment tax credit.

FINDINGS OF FACT

Some of the facts have been stipulated and are so found. The stipulation of facts and exhibits attached thereto are incorporated herein by this reference.

Petitioner is a California corporation and, at the time its petition herein was filed, had its principal place of business in Beverly Hills, California. Petitioner timely filed Federal income tax returns for the fiscal years ended July 31, 1976, and July 31, 1977.

The Programs in Issue

From 1971 to 1977, petitioner and one or more related entities produced three successive series of television variety programs involving petitioner’s sole shareholder, Cher (a.k.a. Cher Bono and Cher Bono-Allman). The first series, entitled “The Sonny & Cher Comedy Hour,” consisted of 60 programs produced from 1971 to 1974. The second series, entitled the “Cher Show” consisted of 30 programs produced in 1975. The third series, entitled the “Sonny & Cher Show,” consisted of 34 programs produced from late 1975 through 1976. Such programs shall hereinafter collectively be referred to as the “programs.”

All of the programs had similar format and content. Each program was 1 hour in broadcast duration, began with Cher (or Sonny Bono and Cher) making a musical entrance followed by a comic monologue (or dialogue), presented a series of comic vignettes or sketches that were intertwined with musical material, and concluded with Cher (or Sonny Bono and Cher) extending a farewell to the audience. (The opening and closing portions of the programs were typically the only parts taped before an audience.) The comic sketches often involved recurring characters portrayed by Cher, Sonny Bono, and members of the programs’ company of regular performers. Guest stars, i.e., outside celebrities who appeared in a particular program, participated in these sketches by portraying new characters who interacted with the continuing characters.

Preparation for each season of programs began in the spring. At that time petitioner hired the writers, set designer, choreographer, and other “creative” staff who began to develop the “concept” for the season. Because, except for the Christmas show, it was not known at this time when particular material would be aired within the broadcast season, petitioner attempted to avoid topical material and to choose guest stars possessing long-term and not solely current popularity. The programs did, however, contain a small amount of material relating to current events.

Soon thereafter, the complex process of writing scripts for each show and designing the sets and costumes began. This process required significant editing and integration of the various functions. Virtually all conversations during the programs, including apparent banter and “ad-lib” comments, were scripted.

Taping of the programs began approximately 2 months after the initial writing. At the beginning of a week of taping, performers read and commented upon the script and rehearsed their performances. Actual taping occurred for several days at the end of the week. Material was taped without regard to the order in which it would be broadcast; material to be used in several different programs (e.g., several episodes of a recurring sketch) were often taped in a single session; and petitioner typically taped several “takes” of each scene. Substantial editing of the tapes was therefore necessary. Initial broadcasting of the programs occurred between 1 and 17 weeks after taping.

Producing the programs required more extensive set and costume design, rehearsal, and taping than most situation comedies and films. The production employed between 160 and 200 people each season.

The Market for Television Programs

The market for any television program may be defined in many ways, including the following:

(1) The geographic area within which a program may be shown, such as the United States, a foreign country, or the regional area for a particular television station;

(2) The medium of exhibition for the program, such as network television, independent television stations, or cable;

(3) The time of day, or “daypart,” within which the program will be shown;

(4) The interest in or demand for the program;

(5) The method of distribution used to exploit the program, such as network broadcast, first-run syndication, or off-network syndication;

(6) The audience for the program, including its demographic characteristics; and

(7) The type of program, such as game show, drama, situation comedy, or variety show.

Network broadcast programs are licensed by the networks from the programs’ producers and obtained by local stations through interconnection with their networks. Syndicated programs, by contrast, are licensed, usually on an exclusive basis, to one station in a particular geographic market. There are two major types of syndicated programs, original productions made for the syndication market (“first-run syndication”) and reruns of network programs (“off-network syndication”). Because stations affiliated with a network typically carry the network’s regular programming, they usually do not broadcast syndicated programs during primetime, i.e., between 8 and 11 p.m. (EST) Monday through Saturday and between 7 and 11 p.m. (EST) Sunday and the period of the day during which viewing levels and advertising rates are highest.

It is difficult, if not impossible, to predict the ultimate success of a particular television series when initially broadcast (on a network or otherwise) or the demand that may thereafter develop to warrant its further commercial exploitation. Many network television series are canceled before the end of a single season and many others last only for a season. Only a small percentage of all programming produced for network broadcast ever reaches off-network syndication.

Demand for particular types of television programs is cyclical. The most popular and therefore the most common type of primetime programs thus change from year to year. For example, at the time of trial, “western” dramatic programs were no longer broadcast on primetime television, whereas such programs were once very common on primetime. Similarly, variety shows experienced declining popularity before the early 1970’s, which accelerated after that time.

Performance of the Programs

Programs in each series were broadcast initially over the CBS television network at the rate of one program per week. Each broadcast season extended from the fall through the spring and concluded with a summer rerun period. In addition, during the year ended July 31, 1976, CBS broadcast reruns of programs produced between 1971 and 1974.

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Related

Rose v. Commissioner
88 T.C. No. 18 (U.S. Tax Court, 1987)
Apis Productions, Inc. v. Commissioner
86 T.C. No. 69 (U.S. Tax Court, 1986)

Cite This Page — Counsel Stack

Bluebook (online)
86 T.C. No. 69, 86 T.C. 1192, 1986 U.S. Tax Ct. LEXIS 97, Counsel Stack Legal Research, https://law.counselstack.com/opinion/apis-productions-inc-v-commissioner-tax-1986.