Ford Motor Co. v. Motor Vehicle Board of the Texas Department of Transportation/Metro Ford Truck Sales, Inc.

21 S.W.3d 744, 2000 WL 795862
CourtCourt of Appeals of Texas
DecidedJuly 27, 2000
Docket03-99-00265-CV
StatusPublished
Cited by49 cases

This text of 21 S.W.3d 744 (Ford Motor Co. v. Motor Vehicle Board of the Texas Department of Transportation/Metro Ford Truck Sales, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals of Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ford Motor Co. v. Motor Vehicle Board of the Texas Department of Transportation/Metro Ford Truck Sales, Inc., 21 S.W.3d 744, 2000 WL 795862 (Tex. Ct. App. 2000).

Opinion

JAN P. PATTERSON, Justice.

We grant the motion for rehearing of the Motor Vehicle Board, withdraw our original opinion and judgment issued April 27, 2000, and substitute this one in its place.

This is an appeal from a district court judgment affirming in part and reversing and remanding in part an order of the Motor Vehicle Board of the Texas Department of Transportation (“Board”). The order adopted findings of fact, conclusions of law, and recommendations contained in a Proposal for Decision (“PFD”) issued by an administrative law judge (“ALJ”) following a contested case hearing involving Ford Motor Company (“Ford”), Freight-liner Truck Corporation, Freightliner’s wholly-owned subsidiary, Sterling Truck Corporation (collectively “Freightliner”), Ford’s franchisee Metro Ford Truck Sales, Inc., and Metro’s dealer-principal, Daniel H. Foley, Jr. (collectively “Metro”). We will affirm the district court judgment.

BACKGROUND

Metro is a Texas corporation licensed to sell heavy, medium, and light duty trucks manufactured by Ford. Ford opened Metro as a dealer development corporation in Dallas, Texas in 1971. Daniel Foley, Sr. worked as a paid manager at Metro and received a percentage of the corporation’s profits as a bonus. Within approximately two years of Metro’s opening, Foley, Sr. applied his bonuses to the purchase of the corporation’s stock. He operated the Metro dealership until his retirement in 1987, at which time his son, Daniel Foley, Jr. (“Foley”), became the dealer-principal.

Metro’s current dispute with Ford began in 1994. The controversy centers on a program instituted by Ford to provide discounts on trucks to its dealers. To understand the nature of the conflict, it is necessary to examine how wholesale prices are established for medium and heavy duty Ford trucks. Most medium and heavy duty trucks are sold to large commercial customers who solicit bids from various dealers. Although Ford provides dealers like Metro with published wholesale prices for medium and heavy duty trucks, the wholesale prices are generally higher than the estimated retail price, or “street price.” To enable its dealers to remain competitive with the dealers of other truck manufacturers and to allow its dealers to make a profit, Ford instituted the Competitive Price Assistance (“CPA”) program to reduce wholesale delivered prices below street prices.

*749 Ford’s CPA program works in several ways. If a potential medium or heavy duty truck customer advises a licensed Ford dealer of a competitor’s lower bid on a similar make and quantity of trucks, the Ford dealer can call a hotline to request a price concession known as “sales advantage CPA.” In general, sales advantage CPA is stated as a percentage of the wholesale delivered price for a particular series of Ford trucks and does not differ among dealers. To obtain this concession, the dealer must provide the CPA operator certain basic information about the potential sale, including the customer’s name and address, size of the customer’s fleet, series and quantity of trucks required, published price of the trucks, and requested options. The dealer must also specify which competitor’s truck the customer has expressed an interest in purchasing. The hotline operator then provides the dealer with a base CPA amount and a commitment log number, which tracks the transaction and ensures the dealer price protection for sixty days.

If the sales advantage base CPA amount does not provide a sufficient price reduction, the dealer may seek “appeal level CPA” by faxing an appeal form to the Ford CPA processing center in Dearborn, Michigan. To substantiate the need for the additional allowance, the dealer must supply information describing the competitive situation surrounding the prospective purchase, including prior bids won or lost to the customer; if lost, to whom and by how much per unit; the per unit CPA request; the street price of the truck; and the street price based on the competition’s actual or estimated bid. Competitive need may also be established by including any of the following with the appeal form: a copy of the competitive quotation obtained from the customer; a statement by the dealer that he has been shown a competitive quotation and price by the customer, and that CPA in the amount requested is necessary to meet the competitive quote; a statement by the dealer that he has been advised by the customer of the amount needed to meet a competitive bid; or a brief history of recent bids to the account, or similar accounts, that indicate pricing assistance currently offered by the competition.

Ford CPA pricing managers review appeals for completeness and compare the requested CPA allowance to historical information on similar bids. The managers also review their records to determine if another Ford dealer is bidding to the same customer in order to equalize the CPA amounts offered to each dealer. If the CPA managers conclude that the dealer has substantiated competitive need, appeal CPA is granted and the dealer receives verification of the amount of appeal CPA and an approval code. When the trucks are sold, the dealer can receive CPA payment either by means of a credit on the vehicle invoice or through a direct payment from Ford.

A third component of the CPA program, known as the “CPA package,” is a standardized CPA allowance above sales advantage CPA that is sometimes granted to large volume purchasers who purchase vehicles over a defined time period. A CPA package establishes a specific CPA amount for all trucks ordered by a particular customer during a specified period of time; thus, Ford dealers bidding for that customer’s business are not required to request sales advantage and appeal CPA each time they bid. Similar to the CPA package is the heavy truck leasing sales allowance, which provides dealers standardized CPA allowances when bidding to customers listed on a schedule of large volume purchasers.

In 1993, a Ford heavy duty truck dealership in Fort Worth complained to Ford area sales representative Don Yegan that it was losing business to Metro because Metro was receiving larger CPA allowances on its heavy duty trucks and therefore could offer the trucks to consumers at lower retail prices. The Fort Worth dealer-principal, Ken Nichols, told Yegan that *750 his sales staff had researched Metro’s winning bids and discovered that the vehicles in question were not registered to the customers for whom Metro had requested CPA allowances. This discrepancy raised suspicion that Metro, rather than submitting CPA requests in the names of its prospective truck purchasers, had been applying for CPA in the names of customers to whom Ford typically granted larger CPA allowances. Yegan brought the complaint to the attention of his supervisor, regional sales manager Mike Steckler. Steckler compared the data provided by Metro regarding end-user customers with state registration data and agreed that the customer names did not match.

Steckler reported his findings to his supervisor, Eric Magus, who instructed him to expand his research to determine if Metro’s apparent abuse of the CPA program was more widespread. Magus also instructed Steckler not to inform Metro its CPA practices were being investigated. The additional investigation, which took place over a period of two months, revealed that the impropriety reported by Nichols was not an isolated incident. In October 1993, Magus recommended to his supervisors that Ford audit Metro.

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Bluebook (online)
21 S.W.3d 744, 2000 WL 795862, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ford-motor-co-v-motor-vehicle-board-of-the-texas-department-of-texapp-2000.