Filson v. RADIO ADVERTISING MARKETING PLAN, LLC.

553 F. Supp. 2d 1074, 2008 U.S. Dist. LEXIS 18223, 2008 WL 682100
CourtDistrict Court, D. Minnesota
DecidedMarch 7, 2008
DocketCiv. 07-3219 ADM/JSM
StatusPublished
Cited by3 cases

This text of 553 F. Supp. 2d 1074 (Filson v. RADIO ADVERTISING MARKETING PLAN, LLC.) is published on Counsel Stack Legal Research, covering District Court, D. Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Filson v. RADIO ADVERTISING MARKETING PLAN, LLC., 553 F. Supp. 2d 1074, 2008 U.S. Dist. LEXIS 18223, 2008 WL 682100 (mnd 2008).

Opinion

MEMORANDUM OPINION AND ORDER

ANN D. MONTGOMERY, District Judge.

I. INTRODUCTION

This matter is before the undersigned United States District Judge for consideration of Plaintiff Bruce F. Filson, D.D.S.’s (“Filson”) Objections [Docket No. 31] to Magistrate Judge Janie S. Mayeron’s February 19, 2008, Report and Recommendation (“R & R”) [Docket No. 30]. The R & *1079 R granted Defendant Radio Advertising Marketing Plan, LLC’s (“RAMP”) Motion to Compel Arbitration and to Stay Action [Docket No. 5]. For the reasons set forth below, Filson’s Objections are overruled.

II. BACKGROUND

Filson practices dentistry in Bayport, Minnesota. Compl. [Docket No. 1] ¶ 1. RAMP is a Pennsylvania corporation with its principal place of business in Jefferson-ville, Pennsylvania. Id. ¶ 2. Defendant Clear Channel Communications, Inc. (“Clear Channel”), is a Texas corporation with its principal place of business in San Antonio, Texas. Id. ¶ 3.

On September 18, 2001, Filson and Ramp entered into a licensing agreement (the “Licensing Agreement”) whereby RAMP agreed to provide advertising and marketing services for Filson’s “Sedation (Sleep) Dentistry” practice. Id. ¶ 7; Barton Aff. [Docket No. 8] Ex. A. The Licensing Agreement was signed by Filson but not by RAMP. Id. at 2. Under the Licensing Agreement, Filson was required to pay monthly fees to RAMP for a period of twelve months, and Filson was obligated to use RAMP’s media buyer to purchase radio commercials. Barton Aff. Ex. A ¶¶ 1, 3. RAMP’s media buyer was the Dental Organization for Conscious Sedation (“DOCS”). PL’s Opp’n to RAMP’s Mot. to Compel Arbitration [Docket No. 12] at 2-3.

The Licensing Agreement contains an arbitration clause that states in part that “[a]ny controversy or claim for damages or economic losses arising out of or relating to the Agreement or the breach thereof ... shall be settled by arbitration in Philadelphia, Pennsylvania in accordance with the rules of the American Arbitration Association .... ” Id. ¶ 13. A choice-oflaw clause provides that the Licensing Agreement shall be interpreted and construed under Pennsylvania law. Id. ¶ 14. An integration clause states, “[tjhis Agreement contains the entire agreement of the parties. It may not be changed or altered, except by an agreement in writing signed by the party against whom enforcement of any waiver, change, modification, extension or discharge is sought.” Id. ¶ 15.

RAMP directed DOCS to purchase radio commercial advertising on certain Minnesota radio stations operated by Clear Channel. Compl. ¶ 20; PL’s Opp’n to RAMP’s Mot. to Compel Arbitration at 2-3. A series of broadcasting agreements governed Clear Channel’s obligation to air Filson’s commercials at specific times on specific dates on specific Clear Channel radio stations. Compl. ¶ 22.

In December 2005, RAMP and DOCS failed to purchase radio station broadcasting time for Filson’s commercials. Id. ¶ 22. From January 1 to May 1, 2006, a radio commercial advertising a dentist in Tulsa, Oklahoma, aired during the dates and times that Filson had purchased from Clear Channel through RAMP and DOCS. Id. ¶ 24.

On May 25, 2007, Filson filed his Complaint against RAMP and Clear Channel, 1 asserting claims of breach of contract, breach of the implied duty of good faith and fair dealing, and negligence against RAMP and Clear. Channel, and claims of breach of fiduciary duty and professional negligence against RAMP.

III. DISCUSSION

A. Standard of Review

“The district judge must determine de novo any part of the magistrate judge’s *1080 [recommended] disposition that has been properly objected to. The district judge may accept, reject, or modify the recommended disposition; receive further evidence; or return the matter to the magistrate judge with instructions.” Fed. R.Civ.P. 72(b)(3).

B. Filson’s Objections

In the R & R, Judge Mayeron determined that: (1) the arbitration clause in the Licensing Agreement is governed by the Federal Arbitration Act, 9 U.S.C. §§ 1-16; (2) the Licensing Agreement governed Filson’s and RAMP’s conduct in 2005 and 2006; (3) Filson’s claims against RAMP are within the scope of the arbitration clause; (4) the arbitration clause is enforceable; and (5) the instant action should be stayed as to all parties while Filson arbitrates his claims against RAMP in Pennsylvania.

In his Objections, Filson argues that: (1) the Licensing Agreement did not govern in 2005 and 2006 because it expired in 2002; (2) the arbitration clause is unenforceable because it was unconscionable; and (3) his claims against Clear Channel should not be stayed.

1. Whether the Licensing Agreement Expired

The Licensing Agreement was signed by Filson on September 18, 2001. Although it did not include a termination date, the Licensing Agreement specified that Filson would pay monthly fees to RAMP for a period of twelve months. Neither Filson nor RAMP executed a subsequent agreement. Based on the twelve months of monthly fees specified in the Licensing Agreement, Filson argues the Licensing Agreement expired on September 18, 2002. Joseph Barton, RAMP’s Vice President, asserts that Filson renewed the Licensing Agreement four times, so that it governed the conduct creating this lawsuit. Barton Aff. ¶ 6. Barton does not specify how Fil-son renewed the Licensing Agreement. In response, Filson argues the Licensing Agreement’s integration clause prevents extensions “without agreement in writing signed by the party against whom enforcement of any waiver, change, modification, extension or discharge is sought.” Id. Ex. A ¶ 15.

Applying Pennsylvania law, Judge May-eron concluded that because Filson and RAMP performed under the terms of the Licensing Agreement after the agreement allegedly expired, a valid and enforceable agreement existed when the conduct at issue occurred in 2005 and 2006. Judge Mayeron relied on Third Circuit and Pennsylvania case law for the proposition that:

[W]hen a contract lapses but the parties to the contract continue to act as if they are performing under a contract, the material terms of the prior contract will survive intact unless either one of the parties clearly and manifestly indicates, through words or through conduct, that it no longer wishes to continue to be bound thereby, or both parties mutually intend that the terms not survive.

Luden’s Inc. v. Local Union No. 6 of Bakery, Confectionery, and Tobacco Workers Int’l Union of Am., 28 F.3d 347, 355-56 (3d Cir.1994); see also Commw., Dep’t of Transp. v. Brozzetti,

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553 F. Supp. 2d 1074, 2008 U.S. Dist. LEXIS 18223, 2008 WL 682100, Counsel Stack Legal Research, https://law.counselstack.com/opinion/filson-v-radio-advertising-marketing-plan-llc-mnd-2008.