DCA Food Industries Inc. v. Hawthorn Mellody, Inc.

470 F. Supp. 574, 62 A.L.R. Fed. 410, 202 U.S.P.Q. (BNA) 739, 1979 U.S. Dist. LEXIS 12621
CourtDistrict Court, S.D. New York
DecidedMay 3, 1979
Docket78 Civ. 2988 (CHT)
StatusPublished
Cited by20 cases

This text of 470 F. Supp. 574 (DCA Food Industries Inc. v. Hawthorn Mellody, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
DCA Food Industries Inc. v. Hawthorn Mellody, Inc., 470 F. Supp. 574, 62 A.L.R. Fed. 410, 202 U.S.P.Q. (BNA) 739, 1979 U.S. Dist. LEXIS 12621 (S.D.N.Y. 1979).

Opinion

OPINION

TENNEY, District Judge.

In pursuit of the American dessert and snack food dollar, the plaintiff and the defendants have come to loggerheads over the use of the brand name YOZERT to identify their respective frozen yogurt products and ingredients. Plaintiff DCA Food Industries Inc. (“DCA”) is a New York corporation that manufactures and sells, inter alia, a variety of dairy products and their ingredients. Defendants Hawthorn Mellody, Inc. (“Hawthorn Mellody”), H.M.D. Corporation (“HMD”) and Hawthorn Mellody Farms Dairy of Wisconsin, Inc. (“Hawthorn Wisconsin”) are related foreign corporations engaged in similar trade. Neither plaintiff nor defendants have federal registration for the name YOZERT.

The facts, derived from the Complaint, are as follows: in the spring of 1977, the plaintiff developed formulas for a line of frozen yogurt products and a program — including packaging and display — for the merchandising of these products to and through a market consisting of wholesalers, manufacturers and supermarket chains. Although the plaintiff initially thought to use its registered FUNZERT mark for the line, it chose YOZERT in early June 1977 after a registration search that revealed the availability of the term. In the middle of that month the plaintiff made its first shipment of YOZERT frozen whipped yogurt *578 products in interstate commerce in order to establish its right to federal registration: at the same time it moved ahead with its merchandising efforts for the line. On August 29, 1977, plaintiff filed to register the name YOZERT with the United States Patent and Trademark Office.

In late September 1977, Hawthorn Wisconsin began to use the YOZERT name for some business relating to the sale of its frozen yogurt products: the plaintiff claims that this use was with knowledge of the plaintiff’s prior adoption of the mark. In the middle of October, Hawthorn Wisconsin filed for federal registration of the mark, and plaintiff alleges that one or more of the defendants continued to use the YOZERT name in connection with the actual sale of frozen yogurt products. In April 1978, some time after plaintiff’s counsel had formally apprised the defendants of plaintiff’s assertion of rights in the mark, defendant HMD received a New York State trademark registration for YOZERT.

Asserting first rights in the mark, the plaintiff has now brought this federal action charging violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), which prohibits false designations of origin and false descriptions of goods in interstate commerce. The plaintiff also claims trademark infringement and unfair competition under New York law and alleges dilution of the YOZERT trademark within the meaning of section 368-d of the New York General Business Law. It has asked for cancellation of the New York State trademark and for damages as a result of the allegedly fraudulent registration. Jurisdiction to hear the federal claim is asserted under 28 U.S.C. § 1338(a); the state claims are suggested alternatively under 28 U.S.C. § 1338(b) (pendent to a claim arising under the federal trademark law) or in this court’s diversity jurisdiction, 28 U.S.C. § 1332.

All three defendants have moved to dismiss the Lanham Act charge on grounds that it fails to state a claim on which relief can be granted, Rule 12(b)(6), Federal Rules of Civil Procedure (“Rules”), and to dismiss the state claims on a variety of theories including loss of pendent jurisdiction if the Lanham Act claim falls. HMD and Hawthorn Wisconsin have further moved to dismiss for lack of in personam jurisdiction and for improper venue. Rules 12(b)(2) and (3). Alternatively, all three defendants have moved to transfer the proceedings to the United States District Court for the Northern District of Illinois. 28 U.S.C. §§ 1404(a) and/or 1406(a). For the following reasons, the motions are denied in toto.

The Federal Claim

Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), states in pertinent part:

Any person who shall . . . use in connection with any goods or services . a false designation of origin, or any false description or representation . and shall cause such goods or services to enter into commerce, and any person who shall with knowledge of the falsity . . . cause or procure the same to be . . . used in commerce ., shall be liable to a civil action . by any person who believes that he is or is likely to be damaged by the use of any such false description or representation.

The defendants claim that no cause of action is stated against them under this language because the mark in question is unregistered and because their names and addresses appear on their YOZERT labels. On the latter fact they reason that there can be no “false designation of origin” within the meaning of the statute.

This Court does not adopt so narrow and technical a reading of section 43(a) and neither have the cases construing the statute since it was passed. The court of appeals for this circuit has stated that section 43(a) embodies the congressional will to “create a special and limited unfair competition remedy ... to protect the interests of a purely commercial class against unscrupulous commercial conduct.” Colligan v. Activities Club of New York, Ltd., 442 F.2d 686, 692 (2d Cir.), cert. denied, 404 U.S. 1004, 92 S.Ct. 559, 30 L.Ed.2d 557 (1971). The ethos endorsed by the Colligan *579 court is found in language which, it said, succinctly stated the import of § 43(a):

“[Y]ou may not conduct your business in a way that unnecessarily or unfairly interferes with and injures another; you may not destroy the basis of genuine competition by destroying the buyer’s opportunity to judge fairly between rival commodities by introducing such factors as false descriptive trademarks which are capable of misinforming as to the true qualities of the competitive products.”

Id. at 692 n. 27, quoting Gold Seal Co. v. Weeks, 129 F.Supp. 928, 940 (D.D.C.1955), aff’d sub nom. S. C. Johnson & Son, Inc. v. Gold Seal Co., 97 U.S.App.D.C. 282, 230 F.2d 832 (D.C. Cir. 1956) (per curiam).

In Geisel v. Poynter Products Inc., 283 F.Supp. 261 (S.D.N.Y.1968), the court held that “[sjection 43(a) provides relief against that kind of unfair competition which is analogous to the misappropriation or misuse of trade names or trademarks.” Id. at 267. A right of action is provided against the

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470 F. Supp. 574, 62 A.L.R. Fed. 410, 202 U.S.P.Q. (BNA) 739, 1979 U.S. Dist. LEXIS 12621, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dca-food-industries-inc-v-hawthorn-mellody-inc-nysd-1979.