City of Columbia v. Omni Outdoor Advertising, Inc.

499 U.S. 365, 111 S. Ct. 1344, 113 L. Ed. 2d 382, 1991 U.S. LEXIS 1858, 59 U.S.L.W. 4259, 92 Cal. Daily Op. Serv. 2366, 91 Daily Journal DAR 3723
CourtSupreme Court of the United States
DecidedApril 1, 1991
Docket89-1671
StatusPublished
Cited by605 cases

This text of 499 U.S. 365 (City of Columbia v. Omni Outdoor Advertising, Inc.) is published on Counsel Stack Legal Research, covering Supreme Court of the United States primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
City of Columbia v. Omni Outdoor Advertising, Inc., 499 U.S. 365, 111 S. Ct. 1344, 113 L. Ed. 2d 382, 1991 U.S. LEXIS 1858, 59 U.S.L.W. 4259, 92 Cal. Daily Op. Serv. 2366, 91 Daily Journal DAR 3723 (1991).

Opinion

Justice Scalia

delivered the opinion of the Court.

This case requires us to clarify the application of the Sherman Act to municipal governments and to the citizens who seek action from them.

I

Petitioner Columbia Outdoor Advertising, Inc. (COA), a South Carolina corporation, entered the billboard business in the city of Columbia, South Carolina (also a petitioner here), in the 1940’s. By 1981 it controlled more than 95% of what has been conceded to be the relevant market. COA was a local business owned by a family with deep roots in the community, and enjoyed close relations with the city’s political leaders. The mayor and other members of the city council were personal friends of COA’s majority owner, and the company and its officers occasionally contributed funds and free billboard space to their campaigns. According to respondent Omni Outdoor Advertising, Inc., these beneficences were part of a “longstanding” “secret anticompetitive agreement” whereby “the City and COA would each use their [sic] respective power and resources to protect. . . COA’s monopoly position,” in return for which “City Council members received advantages made possible by COA’s monopoly.” Brief for Respondent 12, 16.

*368 In 1981, Omni, a Georgia corporation, began erecting billboards in and around the city. COA responded to this competition in several ways. First, it redoubled its own billboard construction efforts and modernized its existing stock. Second — according to Omni — it took a number of anticompet-itive private actions, such as offering artificially low rates, spreading untrue and malicious rumors about Omni, and attempting to induce Omni’s customers to break their contracts. Finally (and this is what gives rise to the issue we address today), COA executives met with city officials to seek the enactment of zoning ordinances that would restrict billboard construction. COA was not alone in urging this course; concerned about the city’s recent explosion of billboards, a number of citizens, including writers of articles and editorials in local newspapers, advocated restrictions.

In the spring of 1982, the city council passed an ordinance requiring the council’s approval for every billboard constructed in downtown Columbia. This was later amended to impose a 180-day moratorium on the construction of billboards throughout the city, except as specifically authorized by the council. A state court invalidated this ordinance on the ground that its conferral of unconstrained discretion upon the city council violated both the South Carolina and Federal Constitutions. The city then requested the State’s regional planning authority to conduct a comprehensive analysis of the local billboard situation as a basis for developing a final, constitutionally valid, ordinance. In September 1982, after a series of public hearings and numerous meetings involving city officials, Omni, and COA (in all of which, according to Omni, positions contrary to COA’s were not genuinely considered), the city council passed a new ordinance restricting the size, location, and spacing of billboards. These restrictions, particularly those on spacing, obviously benefited COA, which already had its billboards in place; they severely hindered Omni’s ability to compete.

*369 In November 1982, Omni filed suit against COA and the city in Federal District Court, charging that they had violated §§1 and 2 of the Sherman Act, 26 Stat. 209, as amended, 15 U. S. C. §§ 1, 2, 1 as well as South Carolina’s Unfair Trade Practices Act, S. C. Code Ann. §39-5-140 (1976). Omni contended, in particular, that the city’s billboard ordinances were the result of an anticompetitive conspiracy between city officials and COA that stripped both parties of any immunity they might otherwise enjoy from the federal antitrust laws. In January 1986, after more than two weeks of trial, a jury returned general verdicts against the city and COA on both the federal and state claims. It awarded damages, before trebling, of $600,000 on the §1 Sherman Act claim, and $400,000 on the § 2 claim. 2 The jury also answered two special interrogatories, finding specifically that the city and COA had conspired both to restrain trade and to monopolize the market. Petitioners moved for judgment notwithstanding the verdict, contending among other *370 things that their activities were outside the scope of the federal antitrust laws. In November 1988, the District Court granted the motion.

A divided panel of the United States Court of Appeals for the Fourth Circuit reversed the judgment of the District Court and reinstated the jury verdict on all counts. 891 F. 2d 1127 (1989). We granted certiorari, 496 U. S. 935 (1990).

] — I

In the landmark case of Parker v. Brown, 317 U. S. 341 (1943), we rejected the contention that a program restricting the marketing of privately produced raisins, adopted pursuant to California’s Agricultural Prorate Act, violated the Sherman Act. Relying on principles of federalism and state sovereignty, we held that the Sherman Act did not apply to anticompetitive restraints imposed by the States “as an act of government.” Id., at 352.

Since Parker emphasized the role of sovereign States in a federal system, it was initially unclear whether the governmental actions of political subdivisions enjoyed similar protection. In recent years, we have held that Parker immunity does not apply directly to local governments, see Hallie v. Eau Claire, 471 U. S. 34, 38 (1985); Community Communications Co. v. Boulder, 455 U. S. 40, 50-51 (1982); Lafayette v. Louisiana Power & Light Co., 435 U. S. 389, 412-413 (1978) (plurality opinion). We have recognized, however, that a municipality’s restriction of competition may sometimes be an authorized implementation of state policy, and have accorded Parker immunity where that is the case.

The South Carolina statutes under which the city acted in the present case authorize municipalities to regulate the use of land and the construction of buildings and other structures within their boundaries. 3 It is undisputed that, as a matter *371 of state law, these statutes authorize the city to regulate the size, location, and spacing of billboards. It could be argued, however, that a municipality acts beyond its delegated authority, for Parker purposes, whenever the nature of its regulation is substantively or even procedurally defective. On such an analysis it could be contended, for example, that the city’s regulation in the present case was not “authorized” by S. C. Code Ann. § 5-23-10 (1976), see n. 3, supra,

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499 U.S. 365, 111 S. Ct. 1344, 113 L. Ed. 2d 382, 1991 U.S. LEXIS 1858, 59 U.S.L.W. 4259, 92 Cal. Daily Op. Serv. 2366, 91 Daily Journal DAR 3723, Counsel Stack Legal Research, https://law.counselstack.com/opinion/city-of-columbia-v-omni-outdoor-advertising-inc-scotus-1991.