Cisco Systems, Inc. v. Dexon Computer, Inc.

District Court, N.D. California·Decided December 9, 2021·No. 3:20-cv-04926·Unknown

Opinion

CISCO SYSTEMS, INC., et al., Case No. 20-cv-04926-CRB

Plaintiffs, ORDER GRANTING MOTION TO v. DISMISS COUNTERCLAIMS

DEXON COMPUTER, INC., et al., Defendants.

Plaintiffs Cisco Systems, Inc. and Cisco Technology, Inc. (collectively “Cisco”) sued Defendant Dexon Computer, Inc. (“Dexon”) for trademark infringement, trademark counterfeiting, false designation of origin, unfair business practices under California law, and unjust enrichment. In its amended answer, Dexon filed eleven counterclaims against Cisco: antitrust violations of the Sherman Act and the California Cartwright Act; violations of the California Unfair Competition Law and the Lanham Act; declaratory judgments as to the parties’ rights; and tortious interference with business and trade libel. Cisco moves to dismiss all counterclaims. The Court GRANTS the motion with leave to amend. A. Facts Alleged Cisco Systems, Inc. is a Delaware corporation with its principal place of business in San Jose, California. Am. Answer & Countercl. (dkt. 50) ¶ 11. Cisco Technology, Inc. is a California corporation with its principal place of business in San Jose, California. Id. ¶ 12. Cisco manufactures and sells products and services in “routing and switching” as well as “home networking, IP telephony, optical networking, security, storage area networking, and wireless Dexon is a Minnesota corporation with its principal place of business in Bloomington, Minnesota. See id. ¶ 10. Dexon sells “affordable network equipment” to hospitals, emergency service providers, public service organizations, and other small to medium-sized businesses. Id. ¶ 6. Dexon is a “value added reseller” (“VAR”) or “independent secondary-market reseller”: it purchases and resells new or refurbished equipment by such companies as Cisco, Hewlett Packard, Dell, and Juniper Networks. Id. ¶¶ 52, 95. 1. Alleged Monopoly in Three Markets Dexon alleges that Cisco has a monopoly in three putative markets: the market for Ethernet switches; the market for routers (collectively, “equipment markets”); and the market for maintenance of its own equipment. First, Dexon alleges that Cisco has more than a 60% market share of the U.S. and global markets for Ethernet switches. Id. ¶ 26. Ethernet switches are “devices that control data flow within a network to enable network components to communicate efficiently.” Id. ¶ 22. Second, Dexon alleges that Cisco has more than a 60% market share in the U.S. and global markets for routers. Id. ¶ 30. Routers “allow for communication between networks.” Id. ¶ 27. Although some Ethernet switches incorporate routing technologies, customers do not substitute Ethernet switches for routers. Id. ¶¶ 27, 28. In the equipment markets, some of Cisco’s competitors are “Hewlett Packard, Dell, and Juniper Networks.” Id. ¶ 95. A new firm may struggle to enter these markets because of the high cost of developing the software and hardware and building a sales network. Id. ¶ 31. Also, customers have “long purchase cycles” before they replace or upgrade their network components. Id. ¶ 32. Third, Cisco has a 90% share of the U.S. and global “After-Market for Maintenance Services” on its own equipment. Id. ¶ 20. Cisco sells the SmartNet package, a maintenance service that may be purchased in one to five year periods. Id. ¶¶ 2, 3. SmartNet provides “onsite visits from certified engineers, software updates, technical assistance center [ ] access, online resources, and hardware replacement services.” Id. ¶ 16. Although third parties provide some of fixes, patches, and updates.” Id. ¶¶ 18, 17, 20. Cisco does not require any purchasers of its equipment to purchase SmartNet. Id. And “customers can and do purchase Cisco networking equipment without maintenance services.” Id. ¶ 21. Further, those who choose to purchase SmartNet need not do so at the same time they purchase Cisco equipment, or from the same seller. See id. ¶¶ 36, 38. Nonetheless, Dexon alleges that customers who have purchased Cisco products are “effectively compelled” to purchase SmartNet. Id. ¶ 18. 2. Cisco’s Conduct Toward Consumers Cisco has an “Authorized Channel Network” under which it sells equipment to entities that are “Authorized Resellers.” Id. ¶ 97. Cisco exerts strict control over how, and at what prices, its “Authorized” partners buy and sell Cisco equipment. Id. Dexon, however, is a vendor in the secondary market and often has cheaper prices. Id. ¶ 95. Dexon alleges that Cisco’s margins are “far higher” for sales made through channels with higher resale prices.” Id. ¶ 45. Dexon alleges that the cheaper prices on the secondary market “run counter to Cisco’s profit motives,” so Cisco takes steps to suppress it. Id. ¶ 59. Cisco informs purchasers of secondary-market equipment that the software embedded in the equipment is “not transferable,” so their equipment will require a new software license. Id. ¶ 103. After informing these purchasers that their software licenses are invalid, Cisco “extort[s]” license fees from them. Id. ¶ 106. Cisco also informs them that their equipment is “used,” “stolen,” or “counterfeit.” Id. ¶ 110. Cisco defines “used” to mean “previously owned equipment that is now owned by a party other than the original customer,” including both “opened and unopened equipment.” Id. ¶ 111 (emphasis added). Cisco knows that this definition is misleading and contrary to customers’ understanding of the term. Id. ¶¶ 112-13. Finally, Cisco refuses to warranty equipment sold on the secondary market on the stated basis that it cannot determine whether the products are genuine or counterfeit. Id. ¶ 114. Cisco also allegedly coerces secondary-market equipment purchasers who have purchased SmartNet packages into purchasing more equipment. Id. ¶ 44. Dexon alleges that Cisco “has SmartNet service packages were no longer valid in the absence of a new purchase of a [Cisco router and/or Ethernet switch].” Id. ¶ 40. Cisco has sometimes “force[d]” a customer to pay a “re- certification fee” to reinstate a SmartNet package “associated with previously purchased networking products.” Id. Customers have “little choice” but to give in because they have already purchased equipment and SmartNet. Id. Dexon provides two examples of Cisco’s conduct toward secondary-market equipment purchasers. First, an unidentified hospital that had long purchased Cisco products from Dexon was contemplating another order from Dexon. Id. ¶ 42. Cisco “threatened [the hospital] that if it did not cancel the order” from Dexon, Cisco would “not honor the contemplated new SmartNet service package” and “cancel immediately all SmartNet service packages . . . in place for the entire hospital system and clinics.” Id. The hospital backed out of the deal with Dexon. Id. Second, in the middle of an unidentified 911-service center’s five-year SmartNet package, Cisco told the center that it had to purchase new routers and Ethernet switches “if it wanted to receive the service it was due under its SmartNet service package.” Id. ¶ 43. Because the center could not afford it, Dexon, at its own expense, purchased a new SmartNet package for the center’s equipment. Id. Cisco’s tactics “force customers to only be able to access both networking equipment and service through the most expensive avenues.” Id. ¶ 53. It is “practically difficult” for these customers to defect to a competitor of Cisco’s. Id. ¶ 55. Further, “customers are not free to make a product choice on the merits but rather need to account for the likely reaction of Cisco” and “what treatment it will face if it draws Cisco’s disapproval.” Id. ¶ 57. Cisco’s competitors in the equipment markets therefore “have less revenue than they should.” Id. 3. Cisco’s Conduct Toward Dexon Cisco “spends substantial money and effort to attack secondary market participants such as Dexon and to chill reseller and end user participation in the secondary market.” Id. ¶ 119. It employs a team of “Brand Protection” employees who intervene with reseller

Free access — add to your briefcase to read the full text and ask questions with AI

Cisco Systems, Inc. v. Dexon Computer, Inc., (N.D. Cal. 2021).

Cisco Systems, Inc. v. Dexon Computer, Inc. (Cisco Systems, Inc. v. Dexon Computer, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Public Serv. Comm'n of Utah v. Wycoff Co.
344 U.S. 237 (Supreme Court, 1952)
Atlantic Richfield Co. v. USA Petroleum Co.
495 U.S. 328 (Supreme Court, 1990)
Eastman Kodak Co. v. Image Technical Services, Inc.
504 U.S. 451 (Supreme Court, 1992)
Tellabs, Inc. v. Makor Issues & Rights, Ltd.
551 U.S. 308 (Supreme Court, 2007)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Vernor v. Autodesk, Inc.
621 F.3d 1102 (Ninth Circuit, 2010)
Mellen v. Trustees of Boston University
504 F.3d 21 (First Circuit, 2007)
Brantley v. NBC Universal, Inc.
675 F.3d 1192 (Ninth Circuit, 2012)
Southland Sod Farms v. Stover Seed Co.
108 F.3d 1134 (Ninth Circuit, 1997)
County of Tuolumne v. Sonora Community Hospital
236 F.3d 1148 (Ninth Circuit, 2001)
Gary Davis v. Hsbc Bank Nevada, N.A.
691 F.3d 1152 (Ninth Circuit, 2012)
Quelimane Co. v. Stewart Title Guaranty Co.
960 P.2d 513 (California Supreme Court, 1998)
Kearns v. Ford Motor Co.
567 F.3d 1120 (Ninth Circuit, 2009)
Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co.
973 P.2d 527 (California Supreme Court, 1999)
Leadsinger, Inc. v. BMG Music Publishing
512 F.3d 522 (Ninth Circuit, 2008)