Choon’s Design LLC v. Aysum Life et al.

CourtDistrict Court, E.D. Michigan
DecidedJanuary 30, 2026
Docket4:24-cv-13321
StatusUnknown

This text of Choon’s Design LLC v. Aysum Life et al. (Choon’s Design LLC v. Aysum Life et al.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Choon’s Design LLC v. Aysum Life et al., (E.D. Mich. 2026).

Opinion

IN THE UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

CHOON’S DESIGN LLC, Case No. 2:24-cv-13321-FKB-APP

Plaintiff, Hon. F. Kay Behm Mag. Anthony P. Patti v.

AYSUM LIFE et al.,

Defendants.

OPINION AND ORDER GRANTING IN PART AND DENYING IN PART CHOON’S DESIGN’S MOTION FOR DEFAULT JUDGMENT (ECF No. 53)

This is a patent and trademark infringement case in which Plaintiff Choon’s Design LLC (“Choon’s Design”) alleges that dozens of online sellers from China, identified by their ecommerce store names in Exhibit 1 to the Complaint (ECF No. 1-2) (collectively, “Defendants”), are flooding the online marketplace with rubber band crafting kits that infringe Choon’s Design’s patents and Rainbow Loom® brand. Presently before the Court is Choon’s Design’s motion for default judgment against fourteen Defendants whose defaults were previously entered by the Clerk (collectively, “Defaulted Defendants”1), in which Choon’s Design seeks monetary damages and injunctive relief on its claims (the “Motion”). ECF No. 53. None of the

Defaulted Defendants, who have not appeared and were thus defaulted for failure to plead or otherwise defend, has filed a response in opposition to Choon’s Design’s Motion. Pursuant to Local Rule 7.1(f)(2), the Court will decide Choon’s Design’s

Motion without a hearing. E.D. Mich. LR 7.1(f)(2). For the reasons stated in this opinion and order, the Court GRANTS IN PART and DENIES IN PART Choon’s Design’s Motion for default judgment (ECF No. 53). I. PROCEDURAL HISTORY

Choon’s Design filed this case on December 12, 2024, alleging that Defendants infringe Choon’s Design’s patents and Rainbow Loom® brand in connection with online sales of rubber band crafting kits. ECF No. 1. Defendants, who Choon’s Design believes are individuals and businesses from China, comprise

dozens of online sellers identified by their ecommerce store names in Exhibit 1 to the Complaint. ECF No. 1-2. On April 14, 2025, the Court issued an opinion and order granting Choon’s

Design’s ex parte motion for a temporary restraining order, along with Choon’s

1 The fourteen Defaulted Defendants are: (1) FXHMHMJ; (2) Grace-Store; (3) HDirect; (4) Hismo; (5) LeanKing; (6) Lin Yu Store; (7) Migfun Direct; (8) Pending Yunhe Trading; (9) Putian Buliu Trading Co., Ltd.; (10) SanHai Bottle Industry; (11) SanmeiZhang; (12) Yi Tong LLC; (13) Yozaas-Shop; and (14) Zhumadian Lunzheng Trading Co., Ltd. Design’s ex parte motions to temporarily seal and for expedited discovery and alternative service of process, all of which Choon’s Design filed simultaneously with

the Complaint (the “Ex Parte Order”). ECF No. 16. The Court authorized Choon’s Design to obtain expedited third-party discovery from Amazon to learn the email addresses that Amazon uses to communicate with Defendants, and allowed Choon’s

Design to serve Defendants by sending process and notice of further proceedings in this case to the email addresses provided by Amazon. Id., PageID.653-655. On April 24, 2024, pursuant to the Ex Parte Order, and prior to subsequent proceedings, Choon’s Design effected service of process on all Defendants by emailing summons

and a copy of the Complaint, as well as the Ex Parte Order, to their email addresses as provided by Amazon. ECF Nos. 23, 47. On April 28, 2025, the Court granted Choon’s Design’s motion to extend the

temporary restraining order by fourteen days. ECF No. 21. The Court issued similar orders extending the temporary restraining order on May 8, 2025 and May 27, 2025. ECF Nos. 27, 37. On June 9, 2025, the Court issued an opinion and order granting Choon’s Design’s motion for a preliminary injunction, in which the Court granted

the same injunctive relief as the Court granted in the temporary restraining order. ECF No. 44. By that time, two now-terminated Defendants, who turned out to be the only responding Defendants in this case, had appeared through counsel and

answered the Complaint. ECF Nos. 29, 39. Only the Defaulted Defendants remain as defendants in this case. Despite proper service of process and notice of the proceedings in this case, the Defaulted

Defendants were part of the majority of non-responding Defendants who never made formal appearances, answered or otherwise responded to the Complaint, or filed responses in opposition to Choon’s Design’s motions. Nonetheless, over the course

of the proceedings, Choon’s Design was able to reach settlement agreements with all other non-responding Defendants, and, most recently, the two responding Defendants. Pursuant to the settlement agreements, Choon’s Design voluntarily dismissed all claims against them, and they were terminated as defendants. ECF Nos.

26, 32, 36, 40, 46, 48, 52. On July 31, 2025, on Choon’s Design’s request for a clerk’s entry of default, the Clerk entered a default against the Defaulted Defendants for failure to plead or

otherwise defend. ECF No. 50. On October 10, 2025, Choon’s Design filed its present Motion for default judgment against the Defaulted Defendants, seeking monetary damages and injunctive relief on its claims. ECF No. 53. II. BACKGROUND

This case involves do-it-yourself rubber band crafting kits for making uniquely colored bracelets, necklaces, and other trinkets from colorful rubber bands. As distinguished from kits that only provide raw materials, the kits come with tools to help users of all skill levels manipulate the rubber bands to form a series of links. A. Choon’s Design’s Rainbow Loom Kits Plaintiff Choon’s Design is a Michigan company formed around rubber band

crafting kits sold under the Rainbow Loom® brand (the “Rainbow Loom kits”). ECF No. 1, PageID.4, 5. In addition to rubber bands, the Rainbow Loom kits include looms for supporting the rubber bands, hooks for manipulating the rubber bands, and clips for securing the rubber bands on the ends of the completed series of links. Id.,

PageID.6. Both as part of the Rainbow Loom kits and as a separate Rainbow Loom accessory, Choon’s Design sells so-called “mini-looms,” which are handheld parts with two spaced apart members particularly suitable for making rubber band

bracelets. Id. Soon after their introduction in late 2011, the Rainbow Loom kits became a “smash hit” for Choon’s Design and its founder Cheong Choon Ng, an automotive engineer who came up with the idea after making rubber band bracelets with his two

young daughters. Id., PageID.5-6; ECF No. 1-4, PageID.54. By 2013, the Rainbow Loom kits were the “summer obsession” and “flying off shelves” at specialty toy and craft stores. Id. In 2014, Choon’s Design won the Toy Industry Association’s

“Toy of the Year” award, as well as the awards for “Activity Toy of the Year,” “Girl Toy of the Year,” and “Specialty Toy of the Year.” Id., PageID.6. Over the course of a decade, Choon’s Design has spent millions of dollars developing the Rainbow Loom® brand, and has sold multiple millions of the Rainbow Loom kits in the United States. Id.; ECF No. 7, PageID.209.

B. Choon’s Design’s Patents Choon’s Design owns a number of patents on the Rainbow Loom kits. In this case, Choon’s Design asserts two patents filed in the United States Patent and Trademark Office (the “USPTO”) in the mid-2010s timeframe: (1) U.S. Patent No.

8,899,631 (the “’631 Patent”); and (2) U.S. Patent No. 9,750,317 (the “’317 Patent”). Both the ’631 Patent and the ’317 Patent are directed to a kit that includes a mini- loom, described in the patents as a “template,” and clips known in the marketplace

as “C-Clips,” referring to their C-shaped design.2 As shown in Figure 1 of the ’631 Patent, reproduced below, the kit (10) includes elastic bands (18), a template (12 or 15), a hook (14), and clips (16).

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