Campana Corporation v. Harrison

114 F.2d 400, 25 A.F.T.R. (P-H) 648, 1940 U.S. App. LEXIS 4798
CourtCourt of Appeals for the Seventh Circuit
DecidedAugust 14, 1940
Docket7123
StatusPublished
Cited by49 cases

This text of 114 F.2d 400 (Campana Corporation v. Harrison) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Campana Corporation v. Harrison, 114 F.2d 400, 25 A.F.T.R. (P-H) 648, 1940 U.S. App. LEXIS 4798 (7th Cir. 1940).

Opinions

KERNER, Circuit Judge.

This is an action brought against the revenue collector for the United States to [402]*402recover additional manufacturer’s excise taxes paid under protest. The plaintiff filed its Manufacturer’s excise tkx return under the law and paid the tax. Revenue Act of 1932, 47 Stat. 259, ch. 209, Secs. 601, et seq., 26 U.S.C.A. Int.Rev.Acts, page 603 et seq. Then the Commissioner of Internal Revenue assessed an additional tax and this tax the taxpayer paid under protest. Timely application for a refund of the additional amount paid was made and denied. Thereupon the taxpayer sued in the District Court and the Court (sitting without a jury) found for the taxpayer. The defendant Collector appealed to this Court seeking a reversal of the judgment.

Campana Corporation is engaged in the manufacture and sale of a toilet preparation or cosmetic known as “Campana’s Italian Balm,” with its principal place of business at Batavia, Illinois. Since the date of the taxing statute (June 21, 1932) this face and hand lotion has been subject to a manufacturer’s excise tax equivalent in amount to 10% of “The price for which so sold.” Section 603 of the Revenue Act of 1932. The statute requires monthly tax returns and payments, and in the instant ease the tax month in controversy is July, 1933.

Campana Corporation was organized in 1926 and prior to July 1, 1933 was engaged both in the manufacture and the distribution (including advertising and sales promotion) of “Campana’s Italian Balm.” On July 1, 1933, a contract for the exclusive distribution and sale of Campana’s Italian Balm went into effect. By this sales contract the Campana Corporation agreed to sell its product exclusively to E. M. Oswalt (60% stockholder of Campana Corporation) or his corporate transferee. As sales price for the product Oswalt agreed to pay an amount equal to the cost of production of the article plus 39% of this cost. Then Oswalt organized the Campana Sales Company and on July 1, 1933 transferred the sales contract to it.1

[403]*403Thereafter the Campana Corporation confined its activity solely to manufacturing and the Campana Sales Company assumed the risks of distribution, including advertising and sales promotion. The manufacturing corporation retained all of its tangible assets and its trade-marks and copyrights. The selling corporation soon increased its sales force from 10 salesmen (who formerly had worked for the manufacturing corporation) to 55 salesmen, and by the end of the year had become “the largest advertiser in the hand lotion field.”

These corporations now maintain separate office space, and separate payrolls. Prior to July 1, 1933, the Campana Corporation made and packaged its product and stored it in the same building, and from there sold it to purchasers. After July 1, 1933, it still made and packaged its product there but deposited it ready for shipment on the shipping platform. Then the selling corporation (its vendee which also maintains offices in the same building) drives its trucks to the shipping platform and from there hauls the prepared lotion to its own warehouse located in another building. In this building the manufactured stock is stored pending delivery orders and from this warehouse shipments are made by the Campana Sales Company to its purchasers.

From 1926 to 1930 the Campa.na Corporation was operated on a losing basis, sustaining an annual average operating loss of around $31,000. During this period the sales area was confined to several states and the advertising outlay totaled around $300,000. Then in November of 1930 it turned to the radio as a means of reaching the public and enlarging its sales area. Thereafter came the three successful years prior to July 1, 1933, during which time it made an average annual operating profit of around $64,000; $28,000 in 1930-31; $129,000 in 1931-1932; and $35,000 in 1932-1933. Campana Corporation was the first “to take to radio” in the highly competitive field of cosmetics and toilet preparations, but its competitors were not slow to follow. Once started the radio advertising race was on, and by 1933 Campana Corporation found itself in a position where extensive use of the radio was inevitable. Already during the three years prior to July 1, 1933, its advertising outlay had mounted from $300,000 (for the period from 1926-1930) to around $1,000,000 (for the period from 1930-1933), and of this latter figure over $600,000 was chargeable to- radio advertising.

This form of' sales promotion (radio advertising) carried with it long term commitments, uncertain results, threats of copyright infringement and invasion of the right of privacy. For instance, Campana Sales Company after July 1, 1933 sponsored a dramatic “Variety Fair” radio program which involved one year contractual commitments with the acting profession and the radio networks but which failed after nine weeks on the air. It is easy to see that large scale or national sales promotion, to a considerable extent based on radio advertising, was hazardous and risky in this competitive field and did amount in fact to a gamble which might produce huge earnings or incur disastrous losses.

This chance element led naturally to the course of conduct questioned by the Collector in this case. Shortly before July 1, 1933, the Campana Corporation decided to confine its activity to the manufacture and sale of its product to an exclusive corporate distributor — the Campana Sales Company. The manufacturing corporation continued to retain its tangible assets and its trademarks and copyrights. Thereafter the manufacturing corporation was free of the business hazards inherent in nationwide advertising here described, risks which were assumed by the selling corporation. For the four years since July 1, 1933 the Cam-pana Corporation has earned an average sum of around $133,000 per year, as compared with its average profit of around $64,000 per year during the three successful years period prior thereto.

In any event, starting in July 1, 1933 and continuing every year thereafter the Sales Company’s advertising and sales promotion accounted for an annual expenditure of around $1,000,000 (equivalent to the advertising outlay for the entire period between 1930 and 1933), chargeable in the main to radio and magazine advertising on a nationwide basis. The record discloses too that selling to an exclusive distributor was the common mode of business operation in this highly competitive toilet preparations field.

In the highly competitive toilet goods [404]*404field there are many lotions bearing advertised brands and private brands, the former commanding-about 60% of the market and the latter controlling about 40% of the market. Campana’s Italian Balm is' a nationally advertised brand and competes against the other advertised and private brands. Plainly these advertised brands have great value and this value is maintained by vigorous advertising. In the instant case it is to be noted that while the Campana Corporation continued to own the trade-mark “Italian Balm,” much of the intangible value inherent in that trade-mark was due to the greatly increased advertising outlay of the Campana Sales Company.

Taxpayer introduced three witnesses who possessed wide experience in the manufacture and sale of toilet goods.

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Bluebook (online)
114 F.2d 400, 25 A.F.T.R. (P-H) 648, 1940 U.S. App. LEXIS 4798, Counsel Stack Legal Research, https://law.counselstack.com/opinion/campana-corporation-v-harrison-ca7-1940.