Boston Athletic Association v. International Marathons

467 N.E.2d 58, 392 Mass. 356, 1984 Mass. LEXIS 1623
CourtMassachusetts Supreme Judicial Court
DecidedJuly 3, 1984
StatusPublished
Cited by24 cases

This text of 467 N.E.2d 58 (Boston Athletic Association v. International Marathons) is published on Counsel Stack Legal Research, covering Massachusetts Supreme Judicial Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Boston Athletic Association v. International Marathons, 467 N.E.2d 58, 392 Mass. 356, 1984 Mass. LEXIS 1623 (Mass. 1984).

Opinion

Lynch, J.

These two appeals present the question whether the president of the Boston Athletic Association (BAA), William T. Cloney, was authorized to enter into a certain contract with the defendant International Marathons', Inc. (IMI), by its president Marshall Medoff. This contract purported to designate IMI as the exclusive promoter of the Boston Marathon (Marathon).

Two rulings are before us: an interlocutory order granting the BAA’s request for a preliminary injunction, and a partial summary judgment in favor of BAA declaring the contract be *358 tween the BAA and IMI void ab initio. 2 We affirm both the interlocutory order and the partial summary judgment.

In granting the BAA’s motion for partial summary judgment, the judge found the following facts. The BAA is a nonprofit corporation incorporated by c. 287 of the Acts of 1887, and under c. 180 of the General Laws. 3 The principal activity of the BAA is the presentation of an annual road race, the Boston Marathon. IMI is a Massachusetts business corporation organized on May 1, 1981, and headed by Medoff. Its purpose is to carry on the business of sales and sports promotions.

Discussion between Cloney and Medoff began in late 1980 about the possibility of commercial promotion of the Marathon by a corporation that Medoff would organize. In March, 1981, Cloney, who was president and a member of the board of governors of the BAA (board), and Medoff met with two other members of the board. A proposal prepared by Medoff for his becoming a promoter of the Marathon was discussed, but several objections were raised and no agreement was reached. The term of this proposed agreement was for a minimum of five years and a maximum of twenty years.

On April 27, 1981, a meeting of the board was held after due notice. There was general agreement at the meeting that a sharp increase in sponsorship revenues was needed to sustain the prestige of the race. A motion was presented to grant to Cloney authority to negotiate and execute agreements for the presentation and underwriting of the Marathon. Some of the *359 members expressed concern about the breadth of the authorization and possible implications as to the future conduct of the Marathon. After expressions of confidence in Cloney’s judgment and discretion in the exercise of such a broad authorization, the following proposal was approved by the board: “That William T. Cloney, as President of the Association, be and hereby is authorized and directed to negotiate and to execute in the name of and in behalf of this Association such agreements as he deems in the best interest of the Association for the perpetuation, sponsorship or underwriting of the Boston A. A. Marathon.”

There was no mention at this meeting of the possibility of hiring an exclusive promoter to whom major responsibility for sponsorship of the Marathon would be delegated. In the past, all sponsorship and broadcast coverage contracts had been negotiated between Cloney and the individual sponsor. None of the prior contracts had resulted in annual revenues to the BAA in excess of $25,000. At no time in the past had the BAA engaged an independent promoter for the Marathon.

After the April 27 meeting, and without the knowledge of the other members of the board, Cloney continued to negotiate with Medoff toward an agreement that would designate Medoff as the exclusive promoter of the Marathon. Cloney informed Medoff of the specific language of the April 27 vote. On September 23, 1981, the agreement now in dispute was executed by Cloney on behalf of the BAA and by Medoff on behalf of IMI. Cloney and Medoff subsequently executed an amendment to that agreement on January 13, 1982.

The agreement designates IMI as the exclusive promoter of the Marathon. IMI can make five “major” and five “minor” sponsorship contracts as well as agreements with an unlimited number of companies which would supply services to the BAA. The contract gives IMI the right to represent that the Marathon is “presented by” IMI or its assignee. With the exception of the Japanese market, all radio, television, and movie rights in the Marathon are assigned to IMI.

The exclusive promoter arrangement is accomplished through the transfer by the BAA to IMI of “all right, title and interest *360 to the exclusive use of the Boston Marathon and BAA Marathon logo(s)” and name, reserving to the BAA the right to use the name and logos only in so far as such use is “not inconsistent with” the agreement.

The agreement also governs the conduct of the parties in carrying out their contractual responsibilities. The agreement requires the BAA to “execute sponsorship agreements consistent with the terms and conditions stated herein, when IMI presents a sponsor ready, willing and able to execute and carry out the obligations of a sponsorship agreement.” The BAA is bound to “cooperate fully with IMI’s efforts to negotiate with sponsors” and is required to “do all things reasonably necessary as may be requested by IMI to effectuate consummation of agreements with the sponsors.” The BAA reserves the right to decline to accept “any or all sponsors,” but “approval of a sponsor shall not be unreasonably withheld.” Certain sponsors, however, are approved by the amendment to the contract and, as to these sponsors, IMI itself “may execute on behalf of the BAA the sponsorship agreement, if the form of the sponsorship agreement is consistent with a form approved by prior BAA use.” The BAA is solely responsible for the actual production and the expenses of the Marathon and “shall lend its cooperation and support to IMI and the sponsors to make the event successful.” The agreement further provides that the BAA will not make any independent sponsorship arrangements “without the written consent of IMI.”

According to the financial terms of the agreement, the “annual sponsorship fee” due the BAA is $400,000. 4 All sponsorship revenues in excess of $400,000 are payable directly to IMI. The BAA can agree to accept less than $400,000 in a particular year if sponsorship agreements for that year total less than that amount. Every five years the sponsorship fee shall be increased by an amount equal to the average change of the Consumer Price'Index for the preceding five-year term. *361 The agreement does not require that the annual fee be paid to the BAA from revenues actually received from a sponsor.

The agreement has the following renewal provision: It “shall extend and renew itself automatically and shall continue year to year so long as the annual sponsorship fee ... is paid.”

Pursuant to this agreement, in the ensuing months Medoff negotiated and Cloney executed sponsorship contracts on behalf of the BAA. The existence of these contracts was not brought to the attention of the board. The sponsors that IMI secured paid their fees directly to IMI. A majority of the members of the board did not learn of the existence of the disputed agreement until late February, 1982.

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Cite This Page — Counsel Stack

Bluebook (online)
467 N.E.2d 58, 392 Mass. 356, 1984 Mass. LEXIS 1623, Counsel Stack Legal Research, https://law.counselstack.com/opinion/boston-athletic-association-v-international-marathons-mass-1984.