Bloomberg v. Greylock Broadcasting Co.

174 N.E.2d 438, 342 Mass. 542, 1961 Mass. LEXIS 782
CourtMassachusetts Supreme Judicial Court
DecidedMay 3, 1961
StatusPublished
Cited by14 cases

This text of 174 N.E.2d 438 (Bloomberg v. Greylock Broadcasting Co.) is published on Counsel Stack Legal Research, covering Massachusetts Supreme Judicial Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bloomberg v. Greylock Broadcasting Co., 174 N.E.2d 438, 342 Mass. 542, 1961 Mass. LEXIS 782 (Mass. 1961).

Opinion

Cutter, J.

This is an action by Bloomberg to recover a broker’s commission in connection with the sale of a television station by a Massachusetts corporation (Greyloek). There were verdicts for the defendant Podolsky, president of Greyloek, on the counts against him, and for Bloomberg against Greyloek in the sum of $20,761.53 upon one of two counts in contract against it. In that count Bloomberg alleged (a) that “it was orally agreed that . . . Greyloek *544 . . . would pay . . . [him] a five- per cent . . . commission on the gross sales price of . . . WMGT-TV ... if the sale was consummated with a prospect [with] whom . . . [he] would [make] contact”; (h) that to this prospect a sale was “finally” made; and (c) that, under the arrangement with Bloomberg, “all details as to price and terms were to be handled by . . . Podolsky.” There was a verdict for Greylock on the other count against it. It was stipulated that in 1955 and 1956 Greylock operated the television station and a radio station and, in February, 1957, pursuant to an agreement dated November 29, 1956, sold WMGT-TV for $379,206 to Hudson Valley Corporation (Hudson) which operated a television station in Albany. A five per cent commission would be $18,760.30.

The case is here on Greylock’s exceptions (a) to the denial of its motion for a directed verdict and to the judge’s refusal to enter a verdict for it under leave reserved, (b) to the refusal of instructions, and (c) to rulings on evidence. The evidence is stated in its aspect most favorable to Bloomberg.

Bloomberg, during November and December, 1955, initiated correspondence and meetings with Podolsky, president, assistant treasurer, one of five directors, manager of the corporate business, largest individual stockholder, an d ‘ executive head” of Greylock. Bloomberg at first was primarily interested in the sale of Greylock’s radio station but soon considered the possibility of selling its television property. Podolsky made it clear to Bloomberg that “any sale would have to be approved by the board of directors.” Bloomberg, as a lawyer who had “represented corporations,” understood “the set-up’ of a corporation.”

On January 23, Bloomberg had a telephone conversation with Podolsky who told him to “sell WMGT-TV. 2 ... We *545 owe . . . $170,000 . . . [and] $200,000. No reasonable offer refused. ... If we sell the station to a prospect whom you produce, you will get your five per cent commission. ’ ’ In a telephone talk on February 7, Podolsky told him to get in touch with Hudson in Albany, to “make arrangements for us to meet in [sic] the question of their buying our [television] station .... [T]hat is all you have to do; I will take care of everything else. I know more about it than you do. I can’t go to them because I am fighting them tooth and nail on their application for Channel 10 . . . you’ve got to break the ice. ... I need a broker as an intermediary to act for me in this regard; there isn’t much that you have to do, get us together, get them to meet with us. . . . You will get your five per cent if we ever sell them the station. . . . The man for you to . . . [see] is . . . Chapman.”

Bloomberg wrote on February 7,1956, the first of several letters to Chapman of Hudson stating that he had “been requested by a stockholder, with authority,” to make contact with him and offering to sell Greylock’s television station. Some of these letters were admitted subject to Greyloek’s exception. Bloomberg received a reply from Chapman dated February 22 mentioning “Frank Smith, President of” Hudson, as the man to consider this matter.

During March and April, 1956, Bloomberg corresponded and met with Podolsky and received from him promotional material concerning both the television and radio stations. On April 24, Bloomberg wrote to Smith concerning the possibility of a meeting to arrange “negotiations for . . . [the] acquisition” by Hudson of Greylock’s television station. Two days later he received a telephone call from someone “purporting to be Frank Smith” in which “the television station was discussed and reference was made to . . . [Bloomberg’s] letter.” No mention of the television station appears in Bloomberg’s memorandum of this call although Bloomberg testified it contained “ [w]hatever was important in the conversation.” “As a result of this conversation . . . [Bloomberg] called Podolsky and told *546 him . . . that Smith wanted an appointment to discuss the matter of purchasing the . . . television station. . . . [He] told Podolsky that Smith would he available the following day ... in New York .... Podolsky . . . was going to be in New York the next day and would . . . [see] Smith.” Bloomberg “may have told Podolsky that Smith was interested in renting.” Podolsky told Bloomberg “that he did not have to go; there was nothing more for him to do and that he had accomplished his purpose; if the station was sold he . . . would get his money. ” Bloomberg did nothing further to get in touch with Smith or “with reference to selling the [television] station to Smith. ’ ’ He ‘ ‘ did not call Smith to check on what happened and ¡Smith did not call him. ’ ’

Podolsky, who already knew Smith but had not theretofore “talked with . . . [him] concerning the sale of Grey-lock’s television facilities,” then called Smith and arranged to meet with Smith in New York on April 26, 1956. This meeting took place and, according to Podolsky, Smith “talked . . . only about a rental” and “offered to rent the television . . . facilities.” The next day Podolsky called Bloomberg ‘ ‘ to tell him of the outcome of the conversation with Smith ... as a matter of. courtesy. ’ ’

Later negotiations between G-reylock and Hudson took place in October, 1956, after negotiations with others. Podolsky testified that he “did not call Hudson, but rather they called him.” These negotiations culminated in the sale of Greyloek’s television station to Hudson. Podolsky kept Bloomberg informed of these negotiations and of the final sale. When Bloomberg learned of the sale, he wrote to Podolsky, “I shall, of course, expect my full commission of 5%.” ■

There was testimony from Podolsky that he was acting on behalf of Greyloek and that he kept the board of directors informed, and from Bloomberg that “Podolsky stated that he was the leading factor; that he went before the board and told them and they did what he wanted. ’ ’

1. The brokerage arrangement which Bloomberg con *547 tends was created was somewhat unusual. If the jury believed Bloomberg, they were warranted in finding that this (see Smith v. Plant, 216 Mass. 91, 98) “was not the ordinary case of a broker being employed to find a customer or make a sale. The customer to whom the defendant wanted to make a sale was known to the defendant (the principal). The defendant’s difficulty . . . could have been found by the jury to have been . . . that from a business point of view it was not possible for him to . . . [open negotiations] and that ... he had employed the plaintiff to . . . [open] them by bringing about meetings between him and the . . . [prospective purchasers], after which he was to carry on the negotiations and the plaintiff was to do nothing. . . .

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Bluebook (online)
174 N.E.2d 438, 342 Mass. 542, 1961 Mass. LEXIS 782, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bloomberg-v-greylock-broadcasting-co-mass-1961.