Beck Chevrolet Co. v. General Motors LLC

787 F.3d 663, 2015 WL 2365750
CourtCourt of Appeals for the Second Circuit
DecidedMay 19, 2015
DocketDocket Nos. 13-4066, 13-4310
StatusPublished
Cited by27 cases

This text of 787 F.3d 663 (Beck Chevrolet Co. v. General Motors LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the Second Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Beck Chevrolet Co. v. General Motors LLC, 787 F.3d 663, 2015 WL 2365750 (2d Cir. 2015).

Opinion

SACK, Circuit Judge:

This appeal requires us to address, apparently for the first time, several provisions contained in New York’s Franchised Motor Vehicle Dealer Act (the “Dealer Act”), codified at New York Vehicle and Traffic Law sections 460-473. The plaintiff, Beck Chevrolet Co., Inc., is the proprietor of a Chevrolet dealership of the same name (the corporation and dealership are referred to hereinafter collectively as “Beck.”). Beck brought suit against its franchisor, General Motors, LLC (“GM”), for claims arising under the Dealer Act, and state contract law claims, for imposition of unfair and unreasonable performance standards, unfair modification of the franchise agreement, and refusal to deliver vehicles. The district court (Alvin K. Hel-lerstein, Judge), granted GM’s motion for summary judgment with respect to the claims in Beck’s first amended complaint, but granted it leave to assert two claims for injunctive and declaratory relief under the Dealer Act, sections 463(2)(c) and (gg). Following a bench trial, the district court dismissed the second amended complaint and GM’s counterclaim for rescission of the franchise agreement. It also denied each party’s application for attorney’s fees.

Several of the issues we must consider in order to resolve this appeal require that we address unsettled questions of New York law. Beck challenges the district court’s rulings that GM’s performance metrics are neither unfair nor unreasonable and that GM’s expansion of Beck’s sales area did not constitute a “modification” of its Franchise Agreement under section 463 of the Dealer Act. We conclude that New York state law is insufficiently developed in these areas to enable us to predict with confidence how the New York Court of Appeals would resolve these questions. We therefore certify to the Court of Appeals two questions concerning the application of the Dealer Act. We affirm the district court’s dismissal of Beck’s claims for attorney’s fees and unfair allocation of vehicles, and GM’s counterclaim for rescission of the Participation Agreement.

BACKGROUND

Beck, located in Yonkers, New York, is a retail dealer in Chevrolet automobiles. It is operated under a set of franchise agreements entered into with the defendant, GM, which is a limited liability company whose sole member is a citizen of Delaware with its principal place of business in Michigan.

In 2009, General Motors Corp. (“Old GM”) entered into widely reported bankruptcy proceedings in the United States Bankruptcy Court for the Southern District of New York. In the course of those proceedings, Old GM, the defendant GM’s predecessor corporation, sought to shrink its dealer network in an effort to reduce competition among retail dealers in General Motors automobiles and improve the profitability of the remaining individual franchises.

As part of this effort, Old GM offered two types of agreements to its franchisees. Some were offered a Participation Agreement, under which their franchises would continue, while others were offered a Wind-Down Agreement, under which their [667]*667franchises would be terminated in exchange for cash payments to them. Beck initially executed a Wind-Down Agreement in which it agreed to terminate its operations in or before October 2010 in exchange for a payment to Beck of approximately $390,000.

Old GM subsequently sold substantially all of its assets and assigned its interest in all its Participation and Wind-Down Agreements with franchisees to GM, the defendant in this case. Beck asked GM to reconsider Old GM’s decision to terminate the franchise. GM agreed to offer Beck a Participation Agreement in place of the Wind-Down Agreement. The parties executed that agreement in September 2009.

From that point on, two contracts governed Beck’s relationship with GM: a Dealer Sales and Services Agreement (the “Dealer Agreement”), which contains standard provisions that set out the basic terms of the relationship between GM and any dealer franchise, and a September 2009 Participation Agreement, which further modified and supplemented the basic Dealer Agreement. Together, these agreements govern several issues central to this dispute, including Beck’s primary geographic area of responsibility and the performance standards to which it is subject. The terms of these agreements are all subject to the Dealer Act, which also contains certain mandatory provisions governing the manufacturer-franchisee relationship.

Performance Monitoring Formula

The primary issue on appeal relates to GM’s use of a Retail Sales Index (“RSI”) to measure its dealers’ sales performance. In arriving at the RSI value for a particular dealership, GM assigns each dealer an “Area of Primary Responsibility” and, in some instances, an “Area of Geographic Sales and Service Advantage” (“AGSSA”). An Area of Primary Responsibility is a geographic area in which a dealer is expected to sell GM automobiles and otherwise represent GM. Urban Areas of Primary Responsibility, such as the part of Westchester County, New York, in which Beck is located, are typically served by more than one GM dealer. GM accordingly subdivides those areas into AGSSAs, for each of which a single dealer is responsible. Both the Areas of Primary Responsibility and the AGSSAs are composed of census tracts drawn by the U.S. Census Bureau.1 AGSSAs and Areas of Primary Responsibility are non-exclusive — dealers are allowed to sell and market vehicles to consumers outside of their own AGSSAs. The function of these territory markers is not to protect dealers from competition but to provide a benchmark against which GM can measure dealers’ sales.

In determining an RSI for a Chevrolet dealer such as Beck, GM divides the dealer’s actual retail sales by its expected sales, which are calculated as described below. Expressed as a formula:

[668]*668Dealer's Total Sales

Expected Sales Based on State Average

x 100

RSI

Dealers are required to attain an RSI of at least 100, which GM contends is an “average” score.2 “Total sales” measures all of a particular dealer’s actual sales in a particular period of time. The “expected sales” metric is based not on the raw state average among dealers, but on an “adjusted” statewide average market share for Chevrolet products in the dealer’s AGSSA.3

GM calculates each dealer’s expected sales by first taking into account all new motor vehicle registrations in the United States. It then compiles the registrations by census tract and subdivides them into “segments” of the motor vehicle market, based on types of automobiles. To choose two examples, small sport utility vehicles are a segment, as are mid-size sedans.

GM adjusts the expected sales figure for statewide and local characteristics. First, it takes into account Chevrolet’s market share within the segments in which it competes on a statewide basis. For example, because Chevrolet does not compete in the luxury sedan segment of the market, that segment is excluded when calculating Chevrolet’s statewide market share. Chevrolet does compete in the markets for mid-size sedans and pickup trucks, however. If, hypothetically, there are 10,000 mid-size sedans sold in New York State and 600 of those are Chevrolets, Chevrolet will have a 6 percent market share in New York State among mid-size sedans. If there are 20,000 pickup trucks sold in New York State, and 5,000 of those are Chevro-lets, Chevrolet will have a 25 percent market share in New York.

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787 F.3d 663, 2015 WL 2365750, Counsel Stack Legal Research, https://law.counselstack.com/opinion/beck-chevrolet-co-v-general-motors-llc-ca2-2015.