Plante Consulting LLC, d/b/a Premier Ford of Bay Ridge v. Ford Motor Company

CourtDistrict Court, E.D. New York
DecidedApril 10, 2024
Docket1:23-cv-02475
StatusUnknown

This text of Plante Consulting LLC, d/b/a Premier Ford of Bay Ridge v. Ford Motor Company (Plante Consulting LLC, d/b/a Premier Ford of Bay Ridge v. Ford Motor Company) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Plante Consulting LLC, d/b/a Premier Ford of Bay Ridge v. Ford Motor Company, (E.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK

--------------------------------------X

PLANTE CONSULTING LLC, MEMORANDUM AND ORDER Plaintiff, 23-CV-2475(KAM)(TAM) -against-

FORD MOTOR COMPANY,

Defendant.

KIYO A. MATSUMOTO, United States District Judge: Plaintiff Plante Consulting LLC d/b/a Premier Ford of Bay Ridge (“Bay Ridge Ford” or “Plaintiff”) commenced the instant action against Ford Motor Company (“Ford” or “Defendant”), seeking declaratory relief and injunctive relief. (ECF No. 1, Complaint “Compl.”).) Plaintiff alleges that Ford, by failing to provide Plaintiff with a “continuing” sales and service agreement, has violated Sections 463(2)(v), 463(2)(gg) and 466(1) of New York's Franchised Motor Vehicle Dealer Act (the “Dealer Act”), codified at New York Vehicle and Traffic Law Sections 460–473. Presently before the Court is Defendant’s motion to dismiss the complaint, pursuant to Fed. R. Civ. P. 12(b)(1) for lack of standing. (See ECF No. 18, Defendant’s Notice of Motion to Dismiss.) For the reasons set forth below, Defendant’s motion is GRANTED. BACKGROUND The Court accepts the allegations in the Plaintiff’s complaint as true for purposes of the Motion to Dismiss. Carter v. HealthPort Technologies, LLC, 822 F.3d 47, 56-57 (2d Cir. 2016).

Plaintiff also submitted as part of its opposition to the motion to dismiss a copy of an October 26, 2020, letter from Ford to Bay Ridge Ford. (ECF No. 18-4, Exhibit A to Plaintiff’s Declaration (“Ex. A”).) Because the letter is cited extensively in the complaint, the Court may properly consider it in ruling on a motion asserting a lack of jurisdiction. See Mukaddam v. Permanent Mission of Saudi Arabia to the United Nations, 136 F. Supp. 2d 257, 260 (S.D.N.Y. 2001) (noting that in situation where defendant sought dismissal on the complaint alone under Fed. R. Civ. P. 12(b)(1), court properly considered only the complaint and a document effectively incorporated into it). I. Factual Background

Plaintiff is a limited liability company (“LLC”) organized and existing under the laws of the State of New Mexico with a principal place of business in Brooklyn, New York that does business as “Bay Ridge Ford.” (Compl. at ¶8; ECF No. 19, Plaintiff’s Declaration in Response to the Court’s Order to Show Cause.) The dealer principal of Bay Ridge Ford, a citizen of the state of New York, is the sole member of the Plaintiff LLC. (ECF No. 19.) Defendant Ford is a corporation organized under the laws of the State of Delaware with its headquarters in Michigan. (Compl at ¶11.) Ford manufactures and distributes vehicles through a “network of franchised dealers throughout the United States, including Bay Ridge Ford.” (Id. at ¶12.)

Bay Ridge Ford operates a franchised motor vehicle dealership in Brooklyn, New York, that sells and services Ford vehicles pursuant to a Sales and Service Agreement (“SSA”) with manufacturer Ford. (Id. at ¶¶24-25; Ex. A at 1.) According to Ford’s letter dated October 26, 2020, Bay Ridge Ford and Defendant entered into the operative SSA on April 19, 2018, with an initial term of two years. (Ex. A at 1.) In accordance with Ford’s “current practice,” a two-year term extension of the SSA was offered and executed on June 3, 2020. (Id. at 2.) Specifically, Ford stated in its letter dated October 26, 2020, that “after careful evaluation of [Bay Ridge Ford’s] performance, [Ford] has

determined you did not and currently do not satisfy the minimum requirements to earn a Continuing Agreement.” (Id.) Ford explained in the same letter that the criteria for earning a Continuing Agreement are: A. Sales Effectiveness performance at 100% for Car and Truck TOTAL B. Sales Experience Index performance at 100% of group C. Service Experience Index performance at 100% of group D. Working Capital has been maintained at 100% of guide (9 out of 12 months) PLEASE NOTE: All criteria must be met in order to maintain a Continuing SSA. (Id. (emphasis in original).) According to Ford’s letter, Bay Ridge Ford failed to meet the Sales Effectiveness and Service Experience Index criteria for earning a Continuing Agreement. (Id.

at 1.) Sales Efficiency is “a ratio of a dealer’s total sales to expected sales.” (Compl. at ¶29.) Expected sales are calculated by Ford according to a process described in the SSA, which Plaintiff argues “does not consider local market conditions and consumer preferences.” (Id. at ¶¶30-36.) Ford’s two customer satisfaction metrics, “Sales Experience Index” and “Service Experience Index,” are calculated based on the results of surveys conducted by Ford. (Id. at ¶¶48-53.) As noted above, Ford requires dealers to achieve scores equal to or above their “Group” average. (Id. at ¶54.) Ford determines the “Group” for each dealer based on their percentage of sales within a “Region.” (Id.

at ¶¶55-56.) Bay Ridge Ford, which Ford has determined is in the New York Region, is in the “Medium” group, which makes up 35% of the sales in the New York Region. (Id. at ¶¶56-57.) As with the sales metrics, Bay Ridge Ford argues that “Ford’s groupings fail to take into account local factors that may affect how customers score Bay Ridge Ford on customer satisfaction surveys.” (Id. at ¶58.) Plaintiff’s complaint does not include any allegations regarding Ford’s reliance on the Working Capital metric. Plaintiff does not specify in its complaint whether its term SSA was subsequently renewed in June 2022, when the two-year extension of the SSA executed on June 3, 2020, would be due to

expire. Plaintiff alleges in the Complaint that “Bay Ridge Ford and Ford are parties to the Bay Ridge Ford Dealer Agreement [SSA], which purports to authorize Bay Ridge Ford to sell and service ford vehicles” and that the agreement “is a ‘term’ agreement.” (Id. at ¶¶25-26.) Defendant likewise conceded in its answer that “FORD and Plante Consulting LLC d/b/a Premier Ford of Bay Ridge are parties to a Term Ford Sales and Service Agreement (‘Agreement’) and that Plaintiff sells and services certain Ford brand vehicles.” (ECF No. 9, Answer, at ¶25.) Given the necessity of taking all factual allegations in the complaint as true and construing all reasonable inferences in favor of the non-moving party at this stage of litigation, the Court assumes that the

parties remain bound by an SSA with similar terms as laid out in the October 2020 letter. See Carter, 822 F.3d at 57 (discussing the Fed. R. Civ. P. 12(b)(1) standard of review). II. Procedural History

Plaintiff commenced the instant case on March 31, 2023. (See generally Compl.) After receiving an extension, Ford filed its answer on June 5, 2023, and subsequently moved for a pre-motion conference in anticipation of filing a motion to dismiss the complaint. (See ECF Nos. 9, 15.) The pre-motion conference was held on August 4, 2023, and a briefing schedule was ordered by the Court. (See Docket Entry dated August 4, 2023.) The motion to dismiss was fully briefed on October 27, 2023. (See ECF No. 18,

Defendant’s Notice of Motion to Dismiss; ECF No. 18-1, Defendant’s Memorandum of Law in Support of its Motion to Dismiss (“Def’t Mem.”); ECF No. 18-2, Plaintiffs’ Memorandum of Law in Opposition (“Pl. Opp.”); ECF No. 18-3, Plaintiffs’ Declaration Annexing Exhibit A; ECF No. 18-4, Ex. A; ECF No.

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Plante Consulting LLC, d/b/a Premier Ford of Bay Ridge v. Ford Motor Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/plante-consulting-llc-dba-premier-ford-of-bay-ridge-v-ford-motor-nyed-2024.